# B2B LinkedIn creator campaigns: the questions buyers ask

> Each page answers one question in its first lines, then shows how to do it, with the steps on Naano and links to the data behind it. Naano is a B2B creator marketplace where brands book LinkedIn creators at a fixed price per post.

Page: https://naano.com/answers. Updated 2026-10-28.

## What is a B2B influencer platform, and how do you choose one?

Page: https://naano.com/answers/b2b-influencer-platform. Updated 2026-10-28.

A B2B influencer platform connects B2B brands with creators whose followers are professionals, then handles booking, briefs, payments and tracking of their sponsored posts. Naano is a B2B influencer platform built for LinkedIn and X: brands book creators at the fixed price per post each creator sets, or have the Naano team run the campaign for them.

Naano's network counts 3,500+ B2B creators in 103 countries. Self-Serve costs €0 per month plus each creator's price per post. Managed Campaigns is a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month, with LinkedIn ads on the best posts included.

### Five kinds of B2B influencer platform

They solve different jobs. Start from the network your buyers read and from who will do the work.

| Type | What it does | How you pay | Fits when |
| --- | --- | --- | --- |
| Naano: B2B creator marketplace for LinkedIn and X | Search B2B creators, book them at a fixed price per post, brief them, approve drafts if you wish, pay them and track results per creator. | Self-Serve: €0 per month plus each creator's price per post. Managed Campaigns: a management fee from €3,000 per month plus a creator budget from €6,000 per month. | You sell to businesses and your buyers read LinkedIn or X. |
| Generalist influencer platforms | Creator databases and campaign tools built mostly around Instagram, TikTok and YouTube. | Varies by vendor; compare the software fee and how creators are paid. | You also run consumer campaigns on those networks. |
| Creator discovery and analytics tools | Find and analyse creators. Outreach, agreements and payments stay with your team. | Varies by vendor, often a software subscription. | You want creator data and will run the deals yourself. |
| B2B influencer marketing agencies | An agency team picks creators and runs campaigns, often across several channels. | Varies by agency; compare retainers and minimum budgets. | You want one partner for several channels or regions. |
| In-house, without a platform | Your team, by hand: sourcing, messages, agreements, invoices, transfers and tracking. | Your team's time, plus what you agree with each creator. | You work with a few creators you already know. |

Source: [The best B2B influencer marketing platforms in 2026, compared](https://naano.com/best-b2b-influencer-marketing-platforms-2026)

### How to choose a B2B influencer platform

Six checks, in the order B2B teams usually make them.

1. **Start from where your buyers read.** B2B buyers read LinkedIn, and many tech buyers also read X. A platform built around Instagram or TikTok may list few creators your buyers follow.
2. **Judge the audience, not the follower count.** Look at who follows each creator: job titles, sectors and countries. On Naano, creator pages show their audience, and Find with AI suggests up to 30 creators with their price, estimated reach and CPM.
3. **Know the price before you book.** Prefer a fixed price per post shown before booking. On Naano each creator sets their own price; it is held when the creator accepts and paid when they submit the post URL.
4. **Keep control of the content.** Check that you can approve drafts before they go live. On Naano, draft approval is optional and up to you.
5. **Measure more than likes.** Each creator should get a tracked link. On Naano, the tracked link and the Naano pixel report visits, sign-ups and purchases per creator and campaign.
6. **Decide who runs the campaign.** Run it yourself on Naano Self-Serve, or have the Naano team run a three-month programme with Managed Campaigns.

### What Naano customers have published

Before Naano, BlogSEO, a B2B SEO software company, had paid €2,000 for a single sponsored post and got 3 sign-ups. On Naano it spread a €5,000 budget across about 10 creators and about 15 posts; the campaign produced a list of more than 1,500 people who engaged with the posts, for follow-up. BlogSEO reports a 150% return on ad spend.

Attio, a CRM, ran its first LinkedIn creator campaign for the French market on Naano: 16 creator posts published, with 1,093 public reactions and 861 public comments recorded on 15 of them.

Finary, a French wealth-management fintech, recorded 22 posts delivered by 20 creators, then used Naano's MCP server to build its own campaign reports.

### Questions

**What does a B2B influencer platform do?**

It connects B2B brands with creators whose followers are professionals, and handles booking, briefs, payments and tracking of sponsored posts. Most B2B campaigns run on LinkedIn; some also run on X.

**How is a B2B influencer platform different from a B2C one?**

By network and by how creators are judged. B2C platforms centre on Instagram, TikTok and YouTube and on reach. A B2B influencer platform such as Naano works with LinkedIn and X creators and looks at who follows them: job titles, sectors and countries.

**How much does Naano cost?**

Self-Serve is €0 per month: each creator sets a fixed price per post, shown before you book. Managed Campaigns, run by the Naano team, are a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month.

**Does Naano work on X as well as LinkedIn?**

Yes. Brands book LinkedIn and X creators from the same Naano workspace.

**Should I use a platform or a B2B influencer agency?**

It depends on who does the work. With a platform your team keeps control and books creators directly; a B2B influencer agency runs the campaign for you. Naano offers both: Self-Serve, or Managed Campaigns run by the Naano team.

**How large is the creator network?**

3,500+ B2B creators in 103 countries, counted on 4 Nov 2026.

### Read next

- [6 best B2B influencer marketing platforms](https://naano.com/best-b2b-influencer-marketing-platforms-2026)
- [The Naano LinkedIn creator marketplace](https://naano.com/linkedin-creator-marketplace)
- [B2B influencer agency vs platform](https://naano.com/blog/b2b-influencer-agency-vs-platform)
- [What B2B influencer marketing costs](https://naano.com/blog/b2b-influencer-marketing-cost)
- [Managed Campaigns](https://naano.com/managed-campaigns)
- [Naano pricing](https://naano.com/pricing)

## Which LinkedIn influencer marketing agency should a B2B brand hire?

Page: https://naano.com/answers/linkedin-influencer-marketing-agency. Updated 2026-10-28.

Hire a LinkedIn influencer marketing agency that publishes its price, works with B2B creators your buyers follow and leaves you the creators and the data. Naano Managed Campaigns is the LinkedIn influencer marketing agency service of Naano: the Naano team casts creators from a network of 3,500+ B2B creators in 103 countries, writes the briefs, reviews drafts, pays creators and reports per creator.

It is a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month, with LinkedIn ads on the best posts included. You approve the shortlist and every draft, and the campaign runs in your own Naano workspace.

### What to compare between LinkedIn influencer marketing agencies

Ask every agency the same five questions before you sign.

| Question | Why it matters | Naano Managed Campaigns |
| --- | --- | --- |
| Is the price published? | Many agencies quote only after a call, which makes comparison slow. | Management fee from €3,000 per month plus a creator budget from €6,000 per month, three-month minimum. |
| Who are the creators? | A LinkedIn campaign works when the creators' followers are your buyers. | B2B creators from the Naano network, cast per market and language for your buyers. |
| Do you approve the content? | Your brand is in every post. | You validate the shortlist and approve every draft before publication. |
| Who keeps the creators and the data? | With some agencies, the relationships leave with the agency. | The campaign runs in your own Naano workspace, so creators and results stay with you. |
| How are results reported? | Likes alone do not show what a post brought to your site. | Results per creator and campaign from each creator's tracked link, next to public reactions and comments. |

Source: [13 B2B influencer marketing agencies compared](https://naano.com/blog/best-b2b-influencer-marketing-agencies-2026)

### How a LinkedIn campaign runs with Naano Managed Campaigns

Five phases. You decide at two points: the creator shortlist and each draft.

1. **Strategy.** The Naano team sets the campaign strategy and the creator mix with you.
2. **Casting.** The team casts creators per market and language, then handles outreach and booking. You validate the shortlist.
3. **Content.** Creators write their posts from the brief. You approve every draft before publication.
4. **Publication and amplification.** Posts go live on the agreed dates, and the best ones are boosted with LinkedIn ads, included in the programme.
5. **Reporting.** Results per creator and per campaign, from each creator's tracked link, next to public reactions and comments.

### What Naano customers have published

Before Naano, BlogSEO, a B2B SEO software company, had paid €2,000 for a single sponsored post and got 3 sign-ups. On Naano it spread a €5,000 budget across about 10 creators and about 15 posts; the campaign produced a list of more than 1,500 people who engaged with the posts, for follow-up. BlogSEO reports a 150% return on ad spend.

Attio, a CRM, ran its first LinkedIn creator campaign for the French market on Naano: 16 creator posts published, with 1,093 public reactions and 861 public comments recorded on 15 of them.

Finary, a French wealth-management fintech, recorded 22 posts delivered by 20 creators, then used Naano's MCP server to build its own campaign reports.

### Questions

**How much does a LinkedIn influencer marketing agency cost?**

Most agencies quote after a call. Naano Managed Campaigns publishes its price: a management fee from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum.

**Are LinkedIn ads included?**

Yes. The best-performing creator posts are boosted with LinkedIn ads, included in the programme.

**Can the same team run X as well as LinkedIn?**

Yes. Naano Managed Campaigns runs creator campaigns on LinkedIn and on X.

**Do I need an agency, or can my team do it?**

If someone on your team can brief creators and review drafts, Naano Self-Serve lets you book creators yourself for €0 per month plus each creator's price per post. Hire the agency service when you want the Naano team to run it.

**How large is the creator network?**

3,500+ B2B creators in 103 countries, counted on 4 Nov 2026.

### Read next

- [Managed Campaigns](https://naano.com/managed-campaigns)
- [Best B2B influencer marketing agencies](https://naano.com/blog/best-b2b-influencer-marketing-agencies-2026)
- [What a LinkedIn influencer marketing agency does, and what it costs](https://naano.com/blog/linkedin-influencer-marketing-agency-guide)
- [B2B influencer agency vs platform](https://naano.com/blog/b2b-influencer-agency-vs-platform)
- [X influencer marketing agency for B2B](https://naano.com/answers/x-influencer-marketing-agency)
- [Book a campaign call](https://naano.com/book)

## Which X (Twitter) influencer marketing agency works for B2B brands?

Page: https://naano.com/answers/x-influencer-marketing-agency. Updated 2026-10-28.

For a B2B brand, the right X (Twitter) influencer marketing agency works with creators followed by founders, engineers and operators, not with consumer accounts. Naano Managed Campaigns runs B2B creator campaigns on X and LinkedIn: the Naano team casts the creators, writes the briefs, reviews drafts, pays creators and reports per creator.

It is a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month. If your team prefers to run X campaigns itself, Naano Self-Serve lets you book X creators at the fixed price per post each one sets, for €0 per month.

### Four ways to run B2B influencer marketing on X

Choose by the audience you need and by who does the work.

| Option | Creators | Pricing | Fits when |
| --- | --- | --- | --- |
| Naano Managed Campaigns | B2B creators on X and LinkedIn, cast by the Naano team. | Management fee from €3,000 per month plus a creator budget from €6,000 per month. Three-month minimum. | You want an X and LinkedIn programme run for you. |
| Consumer influencer agencies | Mostly lifestyle and entertainment accounts. | Varies by agency; compare retainers and minimum budgets. | You sell to consumers. |
| Naano Self-Serve | The same X creators, booked by your team. | €0 per month; you pay each creator's fixed price per post. | Your team can brief creators and review drafts. |
| Direct messages to creators | The few creators you already know. | What you agree with each creator, plus your team's time. | You run one or two posts and handle contracts and payments yourself. |

### How an X creator campaign runs on Naano

The same steps whether the Naano team runs it or your team does.

1. **Pick the audience.** Describe your buyers: role, sector, country. The creators are chosen for who follows them on X, not for follower count alone.
2. **Book at a known price.** Each creator sets a fixed price per post, shown before you book. It is held when the creator accepts and paid when they submit the post URL.
3. **Brief and approve.** One brief for every creator. You can approve each draft before it goes live.
4. **Track results.** Each creator gets a tracked link; the Naano pixel reports visits, sign-ups and purchases per creator and campaign.

### Questions

**Does Naano run influencer campaigns on X (Twitter)?**

Yes. Naano Managed Campaigns runs B2B creator campaigns on X and LinkedIn, and on Naano Self-Serve brands book X creators from the same workspace as LinkedIn creators.

**How much does an X influencer marketing agency cost with Naano?**

Naano Managed Campaigns is a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month.

**Why X for B2B?**

Many founders, engineers and investors follow and discuss products on X. A creator they already read can put your product in front of them in their own words.

**Can one campaign mix X and LinkedIn?**

Yes. You can book X and LinkedIn creators for the same campaign, and results are reported per creator.

### Read next

- [X creator marketplace for B2B](https://naano.com/answers/x-creator-marketplace)
- [X (Twitter) influencer marketing for B2B](https://naano.com/blog/x-twitter-influencer-marketing-b2b)
- [LinkedIn influencer marketing agency for B2B](https://naano.com/answers/linkedin-influencer-marketing-agency)
- [The LinkedIn and X algorithms, decoded](https://naano.com/reports/linkedin-and-x-algorithms)
- [Managed Campaigns](https://naano.com/managed-campaigns)
- [Book a campaign call](https://naano.com/book)

## Is there a creator marketplace for X (Twitter) where B2B brands can book creators?

Page: https://naano.com/answers/x-creator-marketplace. Updated 2026-10-28.

X's own creator programmes pay creators from X; they do not let brands book sponsored posts. Naano is a B2B creator marketplace for X and LinkedIn: brands find X creators followed by professionals, book them at the fixed price per post each creator sets, and track the results per creator.

On Naano Self-Serve this costs €0 per month plus each creator's price. If you want the Naano team to run the campaign, Managed Campaigns is a three-month programme with a management fee from €3,000 per month plus a creator budget from €6,000 per month.

### Ways to book creators on X

What each option does for a B2B brand.

| Option | What you get | How you pay | Fits when |
| --- | --- | --- | --- |
| Naano (marketplace for X and LinkedIn) | B2B creators with their price shown, booking, a brief, optional draft approval, payment and tracked links. | €0 per month plus each creator's fixed price per post. | You sell to businesses and want to book several creators. |
| X's creator programmes | X pays creators; there is no booking by brands. | Not applicable to brands. | You are a creator, not a brand. |
| Consumer influencer platforms | Large creator databases, mostly consumer accounts. | Varies by vendor; compare the software fee and how creators are paid. | You run consumer campaigns. |
| Direct messages to creators | The creators you already know. | What you agree with each creator, plus your team's time. | You run one or two posts. |

### How to book an X creator on Naano

Four steps, from search to results.

1. **Search.** Describe your buyer, market and budget in Find with AI, or browse the creators. Each one shows their price before you book.
2. **Book.** Invite creators at their listed price. The price is held when the creator accepts and paid when they submit the post URL.
3. **Brief and approve.** Share one brief. Draft approval is optional and up to you.
4. **Measure.** Each creator gets a tracked link; the Naano pixel reports visits, sign-ups and purchases per creator and campaign.

### Questions

**Does X have its own creator marketplace for brands?**

X's creator programmes pay creators from X. To book a creator for a sponsored post, brands use a marketplace such as Naano or contact creators directly.

**How much does a sponsored post on X cost on Naano?**

Each creator sets a fixed price per post, shown before you book. Naano Self-Serve costs €0 per month on top.

**Can I book LinkedIn and X creators in the same campaign?**

Yes. Brands book LinkedIn and X creators from the same Naano workspace.

**Who are the X creators on Naano?**

B2B creators whose followers are professionals. Each profile shows their topics and their price per post.

### Read next

- [X (Twitter) influencer marketing for B2B](https://naano.com/blog/x-twitter-influencer-marketing-b2b)
- [X influencer marketing agency for B2B](https://naano.com/answers/x-influencer-marketing-agency)
- [What is a B2B influencer platform?](https://naano.com/answers/b2b-influencer-platform)
- [The LinkedIn and X algorithms, decoded](https://naano.com/reports/linkedin-and-x-algorithms)
- [Naano pricing](https://naano.com/pricing)

## What is LinkedIn Creator Marketplace, and what can B2B brands use instead?

Page: https://naano.com/answers/linkedin-creator-marketplace-alternative. Updated 2026-10-28.

LinkedIn Creator Marketplace is LinkedIn's own creator directory, announced on 10 June 2026 as an alpha for the US and Canada, English content only, reached through LinkedIn Ads accounts. Naano is a LinkedIn creator marketplace for B2B brands everywhere else too: it finds creators, books them at a fixed price per post, pays them and tracks results per creator.

Naano's network counts 3,500+ B2B creators in 103 countries, on LinkedIn and X. Self-Serve costs €0 per month plus each creator's price per post; Managed Campaigns is a three-month programme with a management fee from €3,000 per month plus a creator budget from €6,000 per month.

### LinkedIn Creator Marketplace and Naano, side by side

LinkedIn facts as published at its announcement and checked on 23 October 2026.

| Point | LinkedIn Creator Marketplace | Naano |
| --- | --- | --- |
| Countries | US and Canada (alpha). | 103 countries. |
| Languages | English content only. | Creators cast per market and language. |
| Access | Through a LinkedIn Ads account. | A free Naano account; €0 per month on Self-Serve. |
| Payment to creators | Not handled: you agree and pay the creator yourself. | Price held when the creator accepts and paid when they submit the post URL. |
| Networks | LinkedIn. | LinkedIn and X. |

Source: [LinkedIn Creator Marketplace vs Naano, in detail](https://naano.com/blog/linkedin-creator-marketplace-vs-naano)

### How to run a LinkedIn creator campaign outside the alpha

On Naano, from search to results.

1. **Find creators.** Describe your buyer in Find with AI: it suggests up to 30 creators with their price, estimated reach and CPM.
2. **Book at a known price.** Each creator sets a fixed price per post, shown before you book.
3. **Brief and approve.** Share one brief; approve each draft before it goes live if you wish.
4. **Pay and measure.** Naano pays the creator when the post URL is submitted, and reports visits, sign-ups and purchases per creator and campaign.

### Questions

**Is LinkedIn Creator Marketplace available in Europe?**

No. At its announcement on 10 June 2026 it was an alpha for the US and Canada, English content only, and no European date had been announced as of 23 October 2026.

**Does LinkedIn Creator Marketplace pay creators?**

No. It helps brands find and contact creators; the brand agrees and pays the creator itself. On Naano, the price is held when the creator accepts and paid when they submit the post URL.

**Can I use LinkedIn Creator Marketplace and Naano together?**

Yes. A creator you found on LinkedIn can be booked, paid and tracked through Naano if they are on Naano.

**How much does Naano cost?**

Self-Serve is €0 per month: each creator sets a fixed price per post, shown before you book. Managed Campaigns, run by the Naano team, are a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month.

### Read next

- [The Naano LinkedIn creator marketplace](https://naano.com/linkedin-creator-marketplace)
- [LinkedIn Creator Marketplace explained](https://naano.com/blog/linkedin-creator-marketplace-explained)
- [LinkedIn Creator Marketplace in Europe](https://naano.com/blog/linkedin-creator-marketplace-europe)
- [LinkedIn Creator Marketplace vs Naano, in detail](https://naano.com/blog/linkedin-creator-marketplace-vs-naano)
- [X creator marketplace for B2B](https://naano.com/answers/x-creator-marketplace)

## How do B2B companies use LinkedIn and X creators for a product launch?

Page: https://naano.com/answers/b2b-product-launch-creators. Updated 2026-11-03.

B2B companies book several LinkedIn and X creators ahead of launch day, brief them on one date and one message, approve the drafts, and give each creator a tracked link to measure what the launch brought. On Naano, brands book B2B creators at the fixed price per post each one sets, or have the Naano team run the launch as a managed campaign.

Every post or repost is a declared partnership with the creator. Naano does not sell likes, comments or votes. Self-Serve costs €0 per month plus each creator's price; Managed Campaigns is a three-month programme with a management fee from €3,000 per month plus a creator budget from €6,000 per month.

### Launch options with creators

Pick by how many creators you need and who coordinates them.

| Option | Coordination | Pricing | Fits when |
| --- | --- | --- | --- |
| Naano Self-Serve | Your team books creators, shares one brief and approves drafts. | €0 per month plus each creator's fixed price per post. | A launch with a handful of creators and someone to run it. |
| Naano Managed Campaigns | The Naano team casts the creators, briefs them, reviews drafts and agrees publication dates. | Management fee from €3,000 per month plus a creator budget from €6,000 per month. Three-month minimum. | A launch that starts a longer creator programme. |
| Launch or PR agency | The agency runs press, events and sometimes creators. | Varies by agency. | The launch needs press and events more than creators. |
| Founder and team posts only | Your own accounts. | Your team's time. | Your founders already reach your buyers. |

### A creator launch plan, step by step

Start two to four weeks before launch day.

1. **Fix the date and the message.** Choose the launch day, the one thing readers should remember and the page they should open.
2. **Book creators ahead.** Pick creators whose followers are your buyers and book them at their listed price. On Naano the publication deadline is between 6 and 30 days, 14 by default.
3. **Brief every creator the same way.** One brief with the launch date, the message, what not to share before launch and the tracked link. Each creator writes in their own words.
4. **Approve drafts before the day.** Review each draft ahead of launch so every post is ready to go live on the date agreed with the creator.
5. **Measure per creator.** Each creator's tracked link and the Naano pixel show visits, sign-ups and purchases per creator, so you know whom to book again.

### What Naano customers have published

Before Naano, BlogSEO, a B2B SEO software company, had paid €2,000 for a single sponsored post and got 3 sign-ups. On Naano it spread a €5,000 budget across about 10 creators and about 15 posts; the campaign produced a list of more than 1,500 people who engaged with the posts, for follow-up. BlogSEO reports a 150% return on ad spend.

Attio, a CRM, ran its first LinkedIn creator campaign for the French market on Naano: 16 creator posts published, with 1,093 public reactions and 861 public comments recorded on 15 of them.

Finary, a French wealth-management fintech, recorded 22 posts delivered by 20 creators, then used Naano's MCP server to build its own campaign reports.

### Questions

**How many creators should a B2B launch use?**

Start with three to five creators when your team reviews every brief and draft; add more only if each one reaches your buyers.

**Should creators post on LinkedIn or X for a launch?**

Where your buyers read. Business and sales buyers mostly read LinkedIn; many tech buyers, founders and engineers also read X. One Naano campaign can include both.

**Can I pay creators for likes or Product Hunt votes?**

No. Naano books declared sponsored posts and reposts from creators. It does not sell likes, comments or votes.

**How far ahead should I book?**

Two to four weeks before launch day gives time to brief creators and approve drafts.

### Read next

- [How to launch a B2B product with LinkedIn and X creators](https://naano.com/blog/b2b-product-launch-creators)
- [Launch a B2B LinkedIn creator campaign in 30 days](https://naano.com/blog/launch-b2b-linkedin-creator-campaign)
- [X creator marketplace for B2B](https://naano.com/answers/x-creator-marketplace)
- [Managed Campaigns](https://naano.com/managed-campaigns)
- [Naano pricing](https://naano.com/pricing)

## How can I find B2B nano-influencers on LinkedIn whose audiences include decision-makers?

Page: https://naano.com/answers/find-b2b-nano-influencers-linkedin. Updated 2026-10-25.

Start from the topics your buyers follow, not from follower counts, then check who actually sees and engages with each creator's posts. Naano, a B2B creator marketplace, puts both on one screen: describe your buyers' roles, countries and topics to Nao, its AI search, then open each creator's page to see the audience data they share, such as the job titles and seniority of the people who see their posts.

Nano-influencers, often described as creators with a few thousand followers, rarely show up in lists sorted by audience size. On LinkedIn, what makes them worth booking is who follows them: a creator read mostly by heads of sales reaches a sales-tech buyer better than a much larger general audience.

### Where to look for B2B nano-influencers

Each route finds small creators differently. For decision-maker audiences, what matters is whether you can see who the audience is before you pay.

| Route | How you find creators | What you see about the audience | Booking and payment |
| --- | --- | --- | --- |
| LinkedIn search | Search posts by keyword and read who writes about your topic. | Follower count, and the comments under each post, checked by hand. | You contact each creator, agree a price and pay outside LinkedIn. |
| Comment sections your buyers read | Note who leaves useful comments under posts from leaders in your category. | The job titles of the people commenting, one post at a time. | Direct messages, invoices and bank transfers, creator by creator. |
| Creator discovery tools | Search a database of creators and their scores. | Depends on the tool: check whether it shows audience seniority or only engagement. | Check whether booking and payment are included or handled elsewhere. |
| Naano | Describe your buyers' roles, countries and topics to Nao, which returns up to 30 creators with the reason it picked each one. Marketplace filters cover industry, country and price per post. | On each creator page, when the creator shares it: job titles, seniority and industry of the people who see the posts, or seniority, function and industry of the people who react and comment. | Book at the price the creator lists, or propose a lower one. The price is held when the creator accepts and paid when they submit the post URL. |

### How to find them on Naano

Self-Serve has no monthly fee: you pay the price per post of the creators you book.

1. **Describe your buyers.** Tell Nao who you sell to, where and what you can spend, in your own words, for example heads of finance at software companies in France. The criteria it understood appear above the results.
2. **Read each creator's audience.** Open the creator pages on your shortlist and read the audience block first: who sees the posts, or who reacts and comments. Then read the latest posts to check the creator writes about your category.
3. **Check the comments yourself.** Open two or three recent posts on LinkedIn and look at who comments. If the people commenting hold the roles you sell to, the audience fits, whatever the follower count.
4. **Compare prices per post.** Every creator shows a fixed price per post before you book. Compare it with what brands paid other creators of the same size.
5. **Start with a small group.** Book several small creators with the same brief rather than one large name, then compare the clicks, visits and sign-ups each one brings. Rebook the creators whose audience responded.

### What Naano customers have published

Before Naano, BlogSEO, a B2B SEO software company, had paid €2,000 for a single sponsored post and got 3 sign-ups. On Naano it spread a €5,000 budget across about 10 creators and about 15 posts; the campaign produced a list of more than 1,500 people who engaged with the posts, for follow-up. BlogSEO reports a 150% return on ad spend.

Attio, a CRM, ran its first LinkedIn creator campaign for the French market on Naano: 16 creator posts published, with 1,093 public reactions and 861 public comments recorded on 15 of them.

Finary, a French wealth-management fintech, recorded 22 posts delivered by 20 creators, then used Naano's MCP server to build its own campaign reports.

### Questions

**What is a B2B nano-influencer on LinkedIn?**

There is no official definition. The term usually means a creator with a few thousand followers, often under 10,000, who writes about one professional topic. Naano's rate pages group creators by follower count, including under 5K and 5K to 10K.

**How do I know if a creator's audience includes decision-makers?**

Look at seniority and job titles rather than follower count. On Naano, a creator page shows the job titles and seniority of the people who see the posts when the creator shares their LinkedIn audience data, or the seniority and function of the people who react and comment. On LinkedIn itself, read the comments under recent posts.

**How much does a LinkedIn nano-influencer cost?**

On Naano, brands paid a median of €59 per post to creators with under 5K followers and €122 to creators with 5K to 10K followers, on completed bookings between 4 Nov 2025 and 4 Nov 2026. Each creator sets their own fixed price per post.

**Can I find creators without paying for a tool?**

Yes. Searching LinkedIn by hand is free but slow. Naano's Self-Serve plan costs €0 per month, and Naano also builds a shortlist by hand for free within 48 hours, with no account needed.

**Should I book one large creator or several small ones?**

For a first campaign, several small creators spread the risk: you learn which audiences respond before you spend more on one name. Give them the same brief so the comparison is fair.

### Read next

- [How to find B2B creators on LinkedIn](https://naano.com/blog/how-to-find-b2b-creators-linkedin)
- [How to vet a creator's audience](https://naano.com/blog/vet-b2b-linkedin-creator-audience)
- [Nano vs macro creators in B2B](https://naano.com/blog/nano-vs-macro-creators-b2b-ctr)
- [Why several small creators beat one big name](https://naano.com/blog/micro-creator-portfolio-b2b-saas)
- [B2B creators by topic](https://naano.com/linkedin-creators/topics)
- [Find with AI](https://naano.com/find-with-ai)

## How do I run LinkedIn creator campaigns and track qualified clicks and conversions?

Page: https://naano.com/answers/track-linkedin-creator-campaign-conversions. Updated 2026-10-25.

Give every creator their own tracked link, measure what happens on your site after the click, and compare results creator by creator. On Naano, each creator gets a tracked link automatically, and the Naano pixel on your site records the visits, sign-ups and purchases that follow a click, credited to the last Naano click within 60 days.

A click is qualified when it leads to an action you care about, so decide which action counts before launch, such as a sign-up or a purchase. Naano shows results for each campaign and each creator, and clicks or conversions never change what you pay: the price per post is fixed.

### What to measure in a LinkedIn creator campaign

Measure each level separately. Reactions show the post reached people; sign-ups and purchases show the audience acted.

| Signal | What it tells you | How to get it | On Naano |
| --- | --- | --- | --- |
| Reactions and comments | Whether the post reached and engaged people. | Read them on each post on LinkedIn. | Published posts and their public metrics, readable through Naano's MCP server. |
| Clicks | How many people left LinkedIn for your site, creator by creator. | One tracked or UTM link per creator, never one shared link. | One tracked link per creator; every click is recorded with its campaign and creator. |
| Visits | Whether the click reached your site. | Your analytics tool, filtered on each creator's link. | Recorded by the Naano pixel after a click on a creator's link. |
| Sign-ups and purchases | Whether the audience acted: the qualified part of the click. | Conversion events in your analytics or your product. | Recorded by the Naano pixel and credited to the last Naano click within 60 days. Revenue is labelled as declared. |
| Deals closed by sales | Whether the campaign paid back on a longer sales cycle. | Your CRM, matched to the sign-ups that came from creator links. | Not in Naano: deals handled in your CRM stay in your CRM. |

### How to run and track a campaign on Naano

The same steps work for one creator or thirty.

1. **Install the pixel.** Add the Naano pixel to your site before launch. The campaign shows whether the pixel is active and when it last sent a signal.
2. **Write one brief.** Write the brief once, with the message, the page readers should open and the deadline, between 6 and 30 days, 14 by default. Invite creators at their listed price, or review the ones who apply.
3. **Approve drafts if you want to.** Approval is optional. When it is on, you review each draft before it goes live; approving a draft never releases the payment.
4. **Pay per published post.** The price is held when the creator accepts and paid when the creator submits the post URL. Offers that are declined, expire or are cancelled go back to your balance.
5. **Compare creators, not posts.** Read clicks, visits, sign-ups and purchases for each creator and each campaign. Rebook the creators whose audience acted, drop the others, and keep the same brief so the comparison stays fair.

### What Naano customers have published

Before Naano, BlogSEO, a B2B SEO software company, had paid €2,000 for a single sponsored post and got 3 sign-ups. On Naano it spread a €5,000 budget across about 10 creators and about 15 posts; the campaign produced a list of more than 1,500 people who engaged with the posts, for follow-up. BlogSEO reports a 150% return on ad spend.

Attio, a CRM, ran its first LinkedIn creator campaign for the French market on Naano: 16 creator posts published, with 1,093 public reactions and 861 public comments recorded on 15 of them.

Finary, a French wealth-management fintech, recorded 22 posts delivered by 20 creators, then used Naano's MCP server to build its own campaign reports.

### Questions

**What is a qualified click in a creator campaign?**

A click followed by an action you defined before launch, such as a sign-up or a purchase. Naano records each click with its campaign and creator, and the pixel records what happens next, so you count the clicks that led somewhere. Naano does not price by the click: you pay a fixed price per post.

**Can I use UTM links instead?**

Yes. Build one UTM link per creator so each one shows separately in your analytics. On Naano the tracked link already separates creators and campaigns, and Naano's free UTM builder helps if you also track outside Naano.

**How long after a click is a conversion counted?**

On Naano, a sign-up or a purchase is credited to the last Naano click within 60 days.

**Do the results change the price I pay?**

No. Each creator sets a fixed price per post. Clicks and conversions never change what you pay.

**Can I build my own campaign report?**

Yes. Naano's MCP server lets an AI assistant read your published posts, their public metrics and the campaign's tracked clicks, sign-ups and purchases. Finary used it after its campaign to build its own reports.

### Read next

- [Tracking on Naano](https://naano.com/tracking)
- [Creator campaign tracking template](https://naano.com/blog/b2b-creator-campaign-tracking-template)
- [UTM links for creator campaigns](https://naano.com/blog/creator-campaign-utm-links)
- [Free UTM builder](https://naano.com/free-tools/creator-campaign-utm-builder)
- [How to measure creator campaign ROI](https://naano.com/blog/measure-roi-b2b-creator-marketing-linkedin)
- [Naano MCP server](https://naano.com/mcp)

## Is paying LinkedIn creators for sponsored posts effective for generating qualified leads?

Page: https://naano.com/answers/sponsored-linkedin-creator-posts-qualified-leads. Updated 2026-10-25.

It can be, when the creator's audience is made of your buyers and you judge each creator on the leads you define, not on reactions. A sponsored post buys the attention of people who already trust the creator; whether that becomes a qualified lead depends on audience fit, the offer in the post and your follow-up. On Naano, a B2B creator marketplace, brands pay a fixed price per published post and see the sign-ups and purchases each creator brings, so they keep the creators whose audience converts.

That makes a first test easy to read: book a small group with the same brief, compare creators on your own lead definition and stop the ones whose audience does not act.

### When sponsored creator posts bring qualified leads

Most of the result comes from six factors you control before the post goes live.

| Factor | Works when | Fails when |
| --- | --- | --- |
| Audience | The people who see and engage with the creator's posts hold the roles you sell to. | The creator is chosen for follower count alone. |
| Topic | The creator already writes about your category, so the post reads like their usual content. | The subject is new to the creator and the post reads like an ad. |
| Offer | The post points to one clear next step, such as a trial, a template or a demo page. | The post has no link, or several competing ones. |
| Measurement | Each creator has their own tracked link and you count sign-ups or purchases, not reactions. | All creators share one link, so nobody can tell who brought what. |
| Follow-up | Sales or marketing contacts new sign-ups quickly. | New sign-ups wait in a list with no follow-up. |
| Volume | Several creators publish, so one weak post does not decide the test. | A single post decides the verdict on the whole channel. |

### How to test it on Naano

A first test answers one question: which creators bring the leads you want, and at what price per post.

1. **Write down your lead definition.** Decide what counts before launch: a sign-up from a company in your market, a purchase, a booked call. Use the same definition for every channel you compare.
2. **Pick creators for audience fit.** Shortlist creators whose audience matches your buyers, using the audience data on their Naano pages and their recent posts.
3. **Book several creators with one brief.** Each creator sets a fixed price per post, shown before you book. One brief for all of them means you compare audiences, not messages.
4. **Measure per creator.** The Naano pixel records the visits, sign-ups and purchases that follow each creator's link. Compare creators with each other and with your other channels, using the same lead definition.
5. **Rebook or stop.** Rebook the creators whose audience converted and drop the others. Prices stay fixed per post, so the next round is easy to budget.

### What Naano customers have published

Before Naano, BlogSEO, a B2B SEO software company, had paid €2,000 for a single sponsored post and got 3 sign-ups. On Naano it spread a €5,000 budget across about 10 creators and about 15 posts; the campaign produced a list of more than 1,500 people who engaged with the posts, for follow-up. BlogSEO reports a 150% return on ad spend.

Attio, a CRM, ran its first LinkedIn creator campaign for the French market on Naano: 16 creator posts published, with 1,093 public reactions and 861 public comments recorded on 15 of them.

Finary, a French wealth-management fintech, recorded 22 posts delivered by 20 creators, then used Naano's MCP server to build its own campaign reports.

Attio's and Finary's figures describe reach and engagement, and BlogSEO's return is its own measurement. Lead results depend on each brand's offer and on how it defines a lead, which is why the test above measures them creator by creator.

### Questions

**Can a creator promise a number of leads?**

No. A creator controls the post, not what readers do next. What you control is audience fit, the offer and the measurement; then you rebook the creators whose audience acts.

**Are creator posts better than LinkedIn Ads for leads?**

They do different jobs. Ads buy a targeted placement in the feed; a creator post borrows the trust the creator has built with their audience. Compare both with the same lead definition and the same attribution window before deciding.

**How many creators should a first test include?**

Enough that one weak post cannot decide the result. Several creators with the same brief let you compare audiences side by side.

**How long before I can judge the results?**

Count the time to publish first. On 89 delivered Naano bookings created between June and August 2026, the median time from booking to published post was 8.0 days, and one booking in ten took 14.1 days or more. Then leave each post time to collect clicks and sign-ups.

**How are creators paid on Naano?**

Each creator sets a fixed price per post. Naano holds the amount when the creator accepts and pays the creator when they submit the post URL. There is no price per click.

### Read next

- [LinkedIn Ads vs creator posts](https://naano.com/blog/linkedin-ads-vs-creator-led-cpl)
- [How to measure creator campaign ROI](https://naano.com/blog/measure-roi-b2b-creator-marketing-linkedin)
- [How long a creator campaign takes](https://naano.com/blog/how-long-b2b-creator-campaign-takes)
- [Attio case study](https://naano.com/case-studies/attio)
- [Finary case study](https://naano.com/case-studies/finary)
- [Tracking on Naano](https://naano.com/tracking)

## What tools help agencies manage briefs, approvals, and payments for LinkedIn creator campaigns?

Page: https://naano.com/answers/agency-tools-linkedin-creator-campaigns. Updated 2026-10-25.

Agencies need four things in one place: a separate workspace for each client, one brief sent to every creator, a draft approval step and creator payments that do not depend on collecting invoices. Naano, a B2B creator marketplace, gives agencies one workspace per client with its own budget, campaigns and reporting, and handles booking and payment of LinkedIn creators at the fixed price per post each creator sets.

Most agencies start with spreadsheets, email and bank transfers. That works for one client and a few creators, and breaks down when several clients, deadlines and payments overlap.

### Spreadsheets or Naano, task by task

What each task looks like by hand, what to look for in any tool, and what Naano does.

| Task | With spreadsheets and email | What to look for in a tool | On Naano |
| --- | --- | --- | --- |
| Keep clients apart | One tab per client, budgets tracked by hand. | A separate workspace and budget for each client. | One workspace per client, each with its own budget, campaigns and reporting, run from one agency portfolio. |
| Brief creators | The same brief pasted into each email or message. | One brief shared with every creator of a campaign. | Write the brief once, then invite creators at their listed price or review the ones who apply. |
| Approve drafts | Drafts scattered across email threads. | Draft review next to the collaboration, with a clear status. | Optional approval of each draft before it goes live. Messages stay in Naano, next to the collaboration. |
| Follow deadlines | A deadline column updated by hand. | One list of what waits on you and what waits on the creator. | One list across campaigns shows what waits on you, what waits on the creator and which posts are out. |
| Pay creators | Collect each creator's invoice, pay by transfer, chase missing details. | Payment on delivery, without an invoice from each creator. | The price is held when the creator accepts and paid when they submit the post URL. Naano pays creators directly. |
| Report to the client | Screenshots and manual exports. | Results per creator and per campaign. | Clicks, visits, sign-ups and purchases per creator and campaign, from the tracked links and the Naano pixel. |

### How an agency sets up on Naano

Naano has two agency workspaces: one for agencies that run campaigns for companies, one for agencies that represent creators.

1. **Choose the workspace.** A brand agency workspace is for agencies that run campaigns for companies. A creator agency workspace is for agencies that represent creators: it imports the roster from a CSV and runs collaborations without creator logins.
2. **Create one workspace per client.** Add each client, allocate its budget and keep its campaigns and reporting separate from the others.
3. **Brief and book creators.** Write the brief once per campaign. Invite creators at their listed price or review applications; the price is held when the creator accepts.
4. **Review drafts and deadlines.** Turn on approval to review each draft before it goes live, and follow every collaboration in one list until the creator submits the post URL.
5. **Report per client.** Share clicks, visits, sign-ups and purchases per creator and campaign with each client. Offers that are declined, expire or are cancelled go back to the balance.

### Questions

**Can an agency run campaigns for several clients on Naano?**

Yes. A brand agency workspace holds one workspace per client, each with its own budget, campaigns and reporting, managed from one portfolio.

**Do creators send invoices to the agency?**

No. Naano pays creators directly when they submit the post URL, so the agency does not collect an invoice from each creator.

**Is draft approval mandatory?**

No, it is optional. When approval is on, you review each draft before it goes live. Approving a draft never releases the payment: the creator is paid when they submit the post URL.

**What does Naano cost an agency?**

The Self-Serve plan is €0 per month; you pay the price per post each creator sets. If you want the Naano team to run a campaign for a client, Managed Campaigns is a programme with a management fee from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum.

**We represent creators. Does Naano work for us?**

Yes. A creator agency workspace imports your roster from a CSV, keeps each profile and its rates up to date, and runs collaborations without each creator needing a Naano account.

### Read next

- [Naano for agencies](https://naano.com/agencies)
- [Campaigns on Naano](https://naano.com/campaigns)
- [Payments on Naano](https://naano.com/payments)
- [How to pay B2B creators](https://naano.com/blog/how-to-pay-b2b-creators)
- [B2B influencer agency vs platform](https://naano.com/blog/b2b-influencer-agency-vs-platform)
- [Managed Campaigns](https://naano.com/managed-campaigns)

## What platform can manage a sponsored LinkedIn creator campaign from brief through performance reporting?

Page: https://naano.com/answers/linkedin-creator-campaign-platform-brief-to-reporting. Updated 2026-10-25.

Naano, a B2B creator marketplace, manages a sponsored LinkedIn creator campaign from the brief to the results in one place: you find creators, send one brief, approve drafts if you want to, pay each creator a fixed price per published post, and read clicks, visits, sign-ups and purchases for each creator and campaign.

Other tools cover part of the job. As of October 2026, LinkedIn's own Creator Marketplace is in alpha for select brands and creators in North America, and creator discovery tools are built around search and analytics, so check whether booking, payment and tracking are included. If you would rather have a team run it, Naano Managed Campaigns covers strategy through reporting.

### Each stage of a sponsored LinkedIn creator campaign

What has to happen at each stage, and what Naano does there.

| Stage | What has to happen | On Naano |
| --- | --- | --- |
| Find creators | A shortlist of creators whose audience matches your buyers, with their prices. | Marketplace filters for industry, country and price per post, or Nao, which returns up to 30 creators with price per post, estimated reach and the reason for each pick. |
| Brief | One brief with the message, the link and the deadline. | Write the brief once and invite creators at their listed price, or review the ones who apply. |
| Book | Agree the price and the date. | Book at the listed price or propose a lower one. The price is held when the creator accepts. Deadline between 6 and 30 days, 14 by default. |
| Approve | Check each draft before it goes live, if your brand requires it. | Optional approval of each draft, with messages kept next to the collaboration. |
| Publish and pay | Confirm the post is live, then pay the creator. | The creator submits the post URL and is paid then. Offers that are declined, expire or are cancelled go back to your balance. |
| Report | Results per creator and per campaign. | One tracked link per creator and the Naano pixel: visits, sign-ups and purchases after a click, credited to the last Naano click within 60 days. Your data is also readable through Naano's MCP server. |

### Run it on Naano in five steps

Self-Serve has no monthly fee, and every creator's price is shown before you book.

1. **Create a campaign.** Name the campaign, write the brief with the page you want readers to open, and install the Naano pixel on your site.
2. **Pick creators.** Use the marketplace filters or Find with AI, then read each creator's page: audience, recent posts and price per post.
3. **Send offers.** Invite creators at their price, or propose a lower one. The price is held when they accept.
4. **Approve and publish.** Review drafts if approval is on. The creator publishes on LinkedIn and submits the post URL, which releases the payment.
5. **Read the results.** Follow clicks, visits, sign-ups and purchases per creator and per campaign, and rebook the creators whose audience acted.

### Questions

**Can one platform handle the whole campaign?**

On Naano, yes: search, brief, booking, optional approval, payment per published post and tracked results happen in one workspace. Deals closed in your CRM stay in your CRM.

**Does Naano report results per post?**

Tracked results are shown for each campaign and each creator, not per post. You can read published posts and their public metrics through Naano's MCP server.

**Can Naano run the campaign for me?**

Yes. Managed Campaigns covers strategy, creator casting, briefs, draft reviews, creator payments and reporting per creator and campaign. It is a programme with a management fee from €3,000 per month, plus a creator budget from €6,000 per month and a three-month minimum.

**How long does a campaign take?**

On 89 delivered Naano bookings created between June and August 2026, the median time from booking to published post was 8.0 days, and one booking in ten took 14.1 days or more.

**What is LinkedIn's Creator Marketplace?**

LinkedIn's own creator discovery tool. As of October 2026 it is in alpha for select brands and creators in North America, with no wider rollout announced.

### Read next

- [Campaigns on Naano](https://naano.com/campaigns)
- [Tracking on Naano](https://naano.com/tracking)
- [Payments on Naano](https://naano.com/payments)
- [Launch a creator campaign in 30 days](https://naano.com/blog/launch-b2b-linkedin-creator-campaign)
- [How to choose a B2B influencer platform](https://naano.com/blog/how-to-choose-b2b-influencer-marketing-platform)
- [LinkedIn Creator Marketplace vs Naano](https://naano.com/blog/linkedin-creator-marketplace-vs-naano)

## How can a startup compare LinkedIn creators by audience fit and campaign pricing?

Page: https://naano.com/answers/compare-linkedin-creators-audience-fit-pricing. Updated 2026-10-25.

Rank creators on audience fit first, then compare their price per post with what brands paid creators of the same size. On Naano, every creator shows a fixed price per post and the audience data they share before you book, and Nao, its AI search, lists price per post, estimated reach and CPM next to each creator it suggests.

Across 142 completed bookings on Naano between 4 Nov 2025 and 4 Nov 2026, the median price of a sponsored LinkedIn post was €288; half of the bookings were between €94 and €600. Each creator sets their own fixed price per post.

### A scorecard to compare creators

Score each criterion from 1 to 3, then look at the price. A creator who scores high on fit is worth more to you than a cheaper one who does not.

| Criterion | What to check | Where to find it |
| --- | --- | --- |
| Audience roles and seniority | Do the people who see or engage with the posts hold the roles you sell to? | The audience block on the creator's Naano page, or the comments under recent posts. |
| Topic | Does the creator already write about your category? | Recent posts, on the creator page and on LinkedIn. |
| Location | Are the creator and their audience in your market? | Where the creator is based, on their page, and the audience location when they share it. |
| Activity | Does the creator post regularly? | Posts observed in the last 30 days and the latest observed post, on the creator page. |
| Engagement | Do posts get real comments, not only reactions? | Average reactions and comments, on the creator page. |
| Price per post | Is the price in line with creators of the same size? | The price on the creator page, next to Naano's rates by follower count. |
| Cost of the reach | What you pay for the audience the post can reach. | Estimated reach and CPM next to each creator Nao suggests. |

### What brands paid per post on Naano, by follower count

Completed bookings at the creator's listed price, between 4 Nov 2025 and 4 Nov 2026. Prices per published post, excluding VAT.

| Creator followers | Median per post | Middle half | Completed bookings |
| --- | --- | --- | --- |
| Under 5K followers | €59 | €24 – €99 | 26 |
| 5K–10K followers | €122 | €87 – €474 | 36 |
| 10K–25K followers | €313 | €95 – €378 | 46 |
| 25K–50K followers | €600 | €361 – €1,080 | 21 |
| 50K+ followers | €720 | €600 – €900 | 13 |

Source: [All rates, by follower count and by country](https://naano.com/linkedin-influencer-rates)

### How to compare creators on Naano

Self-Serve has no monthly fee, so you can compare creators before you spend anything.

1. **Describe the campaign to Nao.** Give the roles, countries and topics you target, and your budget. Nao shows what its selection totals and what remains.
2. **Score fit on each creator page.** Use the scorecard above: audience roles and seniority, topic, location, activity and engagement.
3. **Compare prices.** Line up each creator's price per post with the median for their follower count.
4. **Adjust the selection.** Book at the listed price or propose a lower one. You can also ask Nao for a lower price, another country or more creators.
5. **Test, then compare results.** Book a few creators with the same brief and compare clicks, visits, sign-ups and purchases per creator before you scale.

### Questions

**What matters more for a startup: follower count or audience fit?**

Audience fit. A smaller creator whose audience is made of your buyers is worth more to you than a larger one whose audience is not. Follower count mostly moves the price.

**How much does a sponsored LinkedIn post cost?**

Across 142 completed bookings on Naano between 4 Nov 2025 and 4 Nov 2026, the median price of a sponsored LinkedIn post was €288; half of the bookings were between €94 and €600. Each creator sets their own fixed price per post.

**Is the price per post or per click on Naano?**

Per published post. Each creator sets a fixed price, shown before you book; there is no price per click.

**Can I negotiate the price?**

Yes. You can book at the listed price or propose a lower one, and the creator decides whether to accept.

**Can I compare creators without signing up?**

Yes. Creator pages and Naano's rate pages are public. Naano also builds a shortlist by hand for free within 48 hours, with no account needed.

### Read next

- [LinkedIn influencer rates](https://naano.com/linkedin-influencer-rates)
- [LinkedIn sponsored post price index](https://naano.com/blog/linkedin-sponsored-post-price-index-2026)
- [How to vet a creator's audience](https://naano.com/blog/vet-b2b-linkedin-creator-audience)
- [Creator campaign budget planner](https://naano.com/free-tools/creator-campaign-budget-planner)
- [LinkedIn creator worth calculator](https://naano.com/free-tools/linkedin-creator-worth-calculator)
- [B2B creators by topic](https://naano.com/linkedin-creators/topics)

## Which services handle strategy and execution for B2B LinkedIn creator campaigns?

Page: https://naano.com/answers/b2b-linkedin-creator-campaign-services. Updated 2026-10-25.

Naano Managed Campaigns handles both the strategy and the execution of B2B LinkedIn creator campaigns: a Naano team sets the strategy and creator mix, casts creators from a network of 3,500+ B2B creators in 103 countries, writes the briefs, reviews drafts, pays creators and reports results per creator and campaign. You validate the shortlist and approve every draft before it goes live.

It is a three-month programme: a management fee from €3,000 per month, plus a creator budget from €6,000 per month. The other options are a B2B influencer marketing agency, or running the campaign yourself on a self-serve platform such as Naano Self-Serve.

### Four ways to run a B2B LinkedIn creator campaign

Choose by who sets the strategy and who does the daily work.

| Option | Strategy | Execution | Pricing | Fits when |
| --- | --- | --- | --- | --- |
| Naano Managed Campaigns | The Naano team: campaign strategy and creator mix. | The Naano team: casting, outreach, booking, briefs, draft reviews, publication dates, creator payments and reporting. You approve the shortlist and every draft. | Management fee from €3,000 per month, plus a creator budget from €6,000 per month. Three-month minimum. | You want LinkedIn creator campaigns run for you, with results per creator. |
| B2B influencer marketing agency | The agency team, often across several channels. | The agency team, with its own creator relationships. | Varies by agency; compare published prices and minimum budgets. | You want one agency for several channels or regions. |
| Naano Self-Serve | Your team. | Your team, on Naano: search, brief, optional approval, payment per published post and tracking. | €0 per month; you pay each creator's fixed price per post. | You have someone to run the campaign and want to keep control. |
| In-house, without a platform | Your team. | Your team, by hand: sourcing, messages, agreements, invoices, transfers and tracking. | Your team's time, plus what you agree with each creator. | You work with a few creators you already know. |

Source: [13 B2B influencer marketing agencies compared](https://naano.com/blog/best-b2b-influencer-marketing-agencies-2026)

### How Naano Managed Campaigns runs

Five phases. You decide at two points: the creator shortlist and each draft.

1. **Strategy.** The Naano team sets the campaign strategy and the creator mix with you.
2. **Casting.** The team casts creators per market and language, then handles outreach and booking. You validate the shortlist.
3. **Content.** Creators write their posts from the brief. You approve every draft before publication.
4. **Publication.** Posts go live on the agreed dates. Naano manages creator payments on your behalf: each creator is paid through Naano once their post is published.
5. **Reporting.** Results per creator and per campaign, from each creator's tracked link, next to public reactions and comments. You can also pull your data into your own dashboards through Naano's MCP server.

### Questions

**What does Naano Managed Campaigns include?**

Campaign strategy and creator mix; creator casting, outreach and booking; briefs, draft reviews and publication dates; creator payments managed on your behalf; reporting per creator and campaign; and your own Naano workspace, with everything in Self-Serve.

**How much does Naano Managed Campaigns cost?**

A management fee from €3,000 per month, plus a creator budget from €6,000 per month, with a three-month minimum. Creator spend is separate from the fee.

**Do I keep control over creators and content?**

Yes. You validate the creator shortlist, and every draft comes to you before publication. Nothing goes live without your approval.

**Can a campaign run in several languages?**

Yes. Creators are cast per market and language: for Synthesia, creators published in English, French and Spanish.

**How large is the creator network?**

3,500+ B2B creators in 103 countries, counted on 4 Nov 2026.

**What is the difference with Naano Self-Serve?**

On Self-Serve, your team runs the campaign on Naano for €0 per month, plus each creator's price per post. With Managed Campaigns, the Naano team runs it and you keep your own Naano workspace.

### Read next

- [Managed Campaigns](https://naano.com/managed-campaigns)
- [Best B2B influencer marketing agencies](https://naano.com/blog/best-b2b-influencer-marketing-agencies-2026)
- [B2B influencer agency vs platform](https://naano.com/blog/b2b-influencer-agency-vs-platform)
- [The LinkedIn and X algorithms, decoded](https://naano.com/reports/linkedin-and-x-algorithms)
- [Customer stories](https://naano.com/case-studies)
- [Book a campaign call](https://naano.com/book)