Kevin Meyer

Nobody tells you how hard it is to switch off in sales. I'm on holiday. Phone in a drawer. And my brain still opens the pipeline. When I'm working, I think about my target non stop. When I'm on holiday, I think about my target non stop. Same loop, different location. Ten years in, and this is still the part I haven't solved. Deals don't pause because you booked a flight. Quarter end doesn't read your out of office. What helps me a little: • Before the trip, write down which deals are stuck and why. It stops me from replaying them at breakfast. • One short window per day for email, then the laptop closes. • Reminding myself that a week off has never cost me a deal. It has saved my energy more than once. Sales rewards obsession, so switching off feels like slacking. It isn't. Your pipeline needs a rep who can still think clearly in month three of the quarter.

The best cold call I ever made, I made 40 times first. To no one. Early in my career, a manager made me rehearse pitches alone in an empty conference room. Me, talking to chairs. It felt ridiculous. I wanted to spend that time dialing. Then a prospect raised an objection I had practiced the day before. The answer came out naturally. No panic. No rambling. I closed the meeting. Most workplace training ends after the module and quiz. Then the first practice happens with a real customer and real revenue on the line. The gap between knowing the words and using them under pressure is huge. Reps close that gap. That is why I like Synthesia’s Roleplay Sessions. You can rehearse cold calls, objections, or difficult manager conversations with an AI avatar that pushes back. Then run it again until the words come naturally. The empty conference room chair now talks back. Full disclosure: this post is sponsored by Synthesia. Share the training moment that made you better through practice.

𝗠𝗼𝘀𝘁 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗳𝗮𝗶𝗹 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗵𝗶𝘁 𝘀𝗲𝗻𝗱. Reused from last quarter. Written in a rush. Nobody checks if the angle still fits the persona, or if step 4 is twice as long as it should be. You find out post-launch. By then the audience is spent, and there's no second shot at a first impression. So I started running every campaign through a quality gate before launch. H͟e͟r͟e͟'͟s͟ ͟t͟h͟e͟ ͟e͟x͟a͟c͟t͟ ͟p͟l͟a͟y͟: Brief Claude on who you're targeting and what you sell • writes the full multichannel sequence: 3 angles, every LinkedIn + email touch • A second skill benchmarks it against 10,000+ GTM teams • Get a score across 12 dimensions + the top 3 fixes to apply before you send Draft, benchmark, fix, launch. No more post-mortems. The two skills are free (built by La Growth Machine, run inside Claude). Want the setup + the exact prompts I use? Link is yours in the first comment 👇

Nobody tells you how much discipline it takes to work from home. I have been remote since 2019. Before Corona, before it was normal, before every job ad had "flexible" in the title. Back then people asked me how I could sell without an office. Now they ask me how I stay focused. The honest answer: I had to build that muscle. It did not come with the laptop. Remote sales gives you a lot. No commute. Calls from Barcelona. Full control over your calendar. But nobody walks past your desk to see if you are working. Nobody notices when you skip the prospecting block. The only person keeping you accountable is you. W͟h͟a͟t͟ ͟I͟ ͟h͟a͟d͟ ͟t͟o͟ ͟l͟e͟a͟r͟n͟ ͟t͟h͟e͟ ͟h͟a͟r͟d͟ ͟w͟a͟y͟: • Treat your calendar like a customer meeting. You do not cancel on yourself. • Start the day the same way every day. Routine beats motivation. • Protect the blocks nobody sees. Pipeline work has no audience. Seven years in, I still love it. Not because it is easier, but because I built the habits that make it work. If you went remote in 2020 and are still figuring it out, that is normal. It took me years. Curious how long you have been working remote in sales.

Everyone's still arguing about whether cold calling is dead. Email's dead. No, the phone's dead. No, it's all LinkedIn now. I've sat through this debate for years. Here's the part nobody wants to say out loud: The channel was never the hard part. I've watched reps build a flawless sequence. Perfect opener. Personalized. A cadence tuned to the minute. Then a prospect actually picks up - and they've got nothing. They rush. They pitch. They talk straight over the one moment they spent three weeks trying to earn. And they lose a deal that was never about the channel. In enterprise it's worse, because the person who answers isn't even your buyer. They're one of eight. And that call is really testing one thing: do you understand the problem well enough that they'll admit it's theirs? Outreach gets you the conversation. It doesn't win it. I can teach someone to book meetings in a week. Teaching them what to do inside the meeting - how to sit in a silence, how to hear the objection under the objection, when to shut up - takes years. And it's the only part that moves quota. So maybe stop asking which channel is dead. Ask what you'd actually say if every one of them worked tomorrow. Most pipelines don't have an outreach problem. They have a "what happens next" problem.