Thomas MarcelleCEO & Co-founderPaying a B2B creator is an operational workflow, not a line item at the end of a campaign. The brand and creator need to agree on deliverables, price, approval, publication and payout before writing starts. If any of those steps is improvised, the post can stall even when the match is good.
This guide explains a clean sponsored-post payment flow. It does not assume that a creator can ignore local tax or reporting obligations. Those rules depend on the creator's country and situation; a platform payment record is useful evidence, not personal tax advice.
Discovery and payment are different jobs
A list of relevant creators solves discovery. It does not answer:
- what the creator is being paid to deliver;
- who approves the draft and by when;
- what happens if the post is late or cancelled;
- when payment is released;
- which records the brand and creator receive;
- how local tax and reporting obligations are handled.
Treat those questions as part of the campaign design. A creator should not begin drafting while the commercial terms are still ambiguous.
Use a fixed price for the deliverable
For a sponsored LinkedIn post, the creator controls the writing, revision and publication of the agreed asset. They do not control the sponsor's landing page, product, sales follow-up or conversion rate. A fixed fee per post keeps the payment unit aligned with what the creator can deliver.
On Naano, each creator sets a fixed price for their offer. The amount and included deliverables are visible before the brand books. There is no cost-per-click, cost-per-impression or cost-per-lead billing.
Tracked visits, conversions and pipeline can still be measured after publication. They are campaign outcomes, not the unit used to calculate the creator's payout.
The five-step payment workflow
1. Define the offer
Record the creator, fixed post price, number of posts, required disclosures, draft deadline, publication window, revision limit and destination link. If usage rights or paid amplification are included, state their duration and channels separately.
2. Confirm the booking
The creator accepts the offer before production starts. Both sides should be able to see the same agreed price and deliverables. Avoid side agreements in scattered messages that cannot be reconciled with the booking later.
3. Submit and approve content
The creator submits the draft through the agreed workflow. The brand reviews it against the brief, requests only the permitted revisions and records approval. Approval should be explicit; silence is not a reliable approval. Draft approval lets the creator publish. It does not credit the creator wallet or trigger a Stripe transfer.
4. Publish and verify
After the post goes live, capture the canonical LinkedIn post URL and publication time. Check that the required disclosure and destination link are present. This verifies delivery without turning payment into a performance auction.
5. Credit earnings, then request a withdrawal
After the creator submits the live LinkedIn post URL, Naano records the deliverable and credits the creator's net earnings to their available wallet balance. Draft approval alone does not release those earnings or transfer money.
Once the available balance reaches €100, and the required billing and payout details are complete, the creator can choose an eligible amount and request a withdrawal. The payout then enters processing. A Stripe Connect transfer may be sent automatically after that request, while a bank transfer remains pending for manual processing. Invoices, approvals and payment records are handled inside the platform. The creator and brand should retain the records relevant to their own accounting and local obligations.
What the payment record should contain
At minimum, keep:
- the identity of the brand and creator;
- the campaign and agreed deliverables;
- the creator-set fixed price;
- acceptance and approval timestamps;
- the live post URL;
- payout status and payment reference;
- any cancellation, refund or dispute record.
These fields make reconciliation possible. They also prevent a tracked click count from becoming a substitute for proof that the agreed post was delivered.
Tracking is measurement, not pricing
An older version of this guide used a time-based “qualified click” definition and implied that creator payment depended on that count. That is not the current Naano product.
The current marketplace books sponsored posts at a fixed price set by the creator. A tracked link can report visits and downstream conversions, but an underperforming landing page does not reduce the agreed creator fee and a high click count does not increase it automatically.
For measurement, give each post a stable campaign identifier and tracked destination. Report the raw visit and conversion counts beside attribution coverage, then connect those events to pipeline in the CRM.
A pre-booking checklist
Before confirming a creator:
- Is the fixed price and number of posts explicit?
- Are deliverables, disclosure and usage rights written down?
- Is there a draft deadline and a publication window?
- Is the approval owner named?
- Is the revision limit clear?
- Is it clear that earnings become available only after the live post URL is submitted, and that withdrawals start at €100?
- Will both parties receive auditable payment records?
- Has each party checked the accounting or tax obligations that apply to them?
The takeaway
The cleanest creator payment flow is simple: agree a creator-set fixed post price, approve the draft, publish, submit the live post URL, credit the creator wallet, let the creator request an eligible withdrawal and retain the records. Performance tracking belongs beside that workflow, not inside the price formula.
To run that flow in one place, Naano handles booking, draft approval, publication proof, wallet credit, withdrawal processing and per-post tracking. Each creator's fixed price and deliverables are shown before the brand commits.
Related reading
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