CASE STUDY / LINKEDIN CREATOR CAMPAIGN
How BlogSEO turned creator marketing into a measurable acquisition channel
After one €2,000 sponsored post returned just three sign-ups, BlogSEO rebuilt creator marketing on Naano and turned it into trackable pipeline.
Vincent JosseCEO & Founder, BlogSEO
The challenge
Before Naano, BlogSEO had already tested influencer marketing. They paid €2,000 for a single sponsored post and generated only three sign-ups.
Creator marketing looked expensive, difficult to track and impossible to scale with confidence. The team needed a way to find relevant creators, activate them at scale and turn engagement into pipeline.
The campaign
BlogSEO launched a LinkedIn creator campaign with Naano, matched with around 10 relevant creators and a €5,000 budget.
Over the campaign, creators published around 15 posts designed to reach BlogSEO's target audience and generate qualified demand. Every post was tracked through Naano so the team could see which creators and content generated commercial intent.
Creator campaign postView one of the BlogSEO posts on LinkedInThe results
The campaign created a structured list of people who had engaged, with more than 1,500 qualified leads surfaced in the dashboard for follow-up.
BlogSEO could connect creator content to leads, conversations and revenue, reaching 150% return on ad spend.
Why it worked
Naano made the campaign operational across creator selection, publication and measurement.
- Relevant creator matchingMore than one creator and one point of view for the campaign.
- Centralized trackingSee the performance of creator content in one place.
- Qualified lead extractionBring engaged people into a dashboard for follow-up.
“We had tried influencer marketing before and spent €2,000 on one post for three sign-ups. With Naano, we saw 150% ROAS and generated more than 1,500 leads we could follow up with.”
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