How can a startup compare LinkedIn creators by audience fit and campaign pricing?
Rank creators on audience fit first, then compare their price per post with what brands paid creators of the same size. On Naano, every creator shows a fixed price per post and the audience data they share before you book, and Nao, its AI search, lists price per post, estimated reach and CPM next to each creator it suggests.
Across 142 completed bookings on Naano between 4 Nov 2025 and 4 Nov 2026, the median price of a sponsored LinkedIn post was €288; half of the bookings were between €94 and €600. Each creator sets their own fixed price per post.
Updated 25 Oct 2026
A scorecard to compare creators
Score each criterion from 1 to 3, then look at the price. A creator who scores high on fit is worth more to you than a cheaper one who does not.
| Criterion | What to check | Where to find it |
|---|---|---|
| Audience roles and seniority | Do the people who see or engage with the posts hold the roles you sell to? | The audience block on the creator's Naano page, or the comments under recent posts. |
| Topic | Does the creator already write about your category? | Recent posts, on the creator page and on LinkedIn. |
| Location | Are the creator and their audience in your market? | Where the creator is based, on their page, and the audience location when they share it. |
| Activity | Does the creator post regularly? | Posts observed in the last 30 days and the latest observed post, on the creator page. |
| Engagement | Do posts get real comments, not only reactions? | Average reactions and comments, on the creator page. |
| Price per post | Is the price in line with creators of the same size? | The price on the creator page, next to Naano's rates by follower count. |
| Cost of the reach | What you pay for the audience the post can reach. | Estimated reach and CPM next to each creator Nao suggests. |
What brands paid per post on Naano, by follower count
Completed bookings at the creator's listed price, between 4 Nov 2025 and 4 Nov 2026. Prices per published post, excluding VAT.
| Creator followers | Median per post | Middle half | Completed bookings |
|---|---|---|---|
| Under 5K followers | €59 | €24 – €99 | 26 |
| 5K–10K followers | €122 | €87 – €474 | 36 |
| 10K–25K followers | €313 | €95 – €378 | 46 |
| 25K–50K followers | €600 | €361 – €1,080 | 21 |
| 50K+ followers | €720 | €600 – €900 | 13 |
How to compare creators on Naano
Self-Serve has no monthly fee, so you can compare creators before you spend anything.
Describe the campaign to Nao
Give the roles, countries and topics you target, and your budget. Nao shows what its selection totals and what remains. Find with AI
Score fit on each creator page
Use the scorecard above: audience roles and seniority, topic, location, activity and engagement.
Compare prices
Line up each creator's price per post with the median for their follower count. LinkedIn influencer rates
Adjust the selection
Book at the listed price or propose a lower one. You can also ask Nao for a lower price, another country or more creators.
Test, then compare results
Book a few creators with the same brief and compare clicks, visits, sign-ups and purchases per creator before you scale.
Questions brands ask
- What matters more for a startup: follower count or audience fit?
- Audience fit. A smaller creator whose audience is made of your buyers is worth more to you than a larger one whose audience is not. Follower count mostly moves the price.
- How much does a sponsored LinkedIn post cost?
- Across 142 completed bookings on Naano between 4 Nov 2025 and 4 Nov 2026, the median price of a sponsored LinkedIn post was €288; half of the bookings were between €94 and €600. Each creator sets their own fixed price per post.
- Is the price per post or per click on Naano?
- Per published post. Each creator sets a fixed price, shown before you book; there is no price per click.
- Can I negotiate the price?
- Yes. You can book at the listed price or propose a lower one, and the creator decides whether to accept.
- Can I compare creators without signing up?
- Yes. Creator pages and Naano's rate pages are public. Naano also builds a shortlist by hand for free within 48 hours, with no account needed.