Which X (Twitter) influencer marketing agency works for B2B brands?
For a B2B brand, the right X (Twitter) influencer marketing agency works with creators followed by founders, engineers and operators, not with consumer accounts. Naano Managed Campaigns runs B2B creator campaigns on X and LinkedIn: the Naano team casts the creators, writes the briefs, reviews drafts, pays creators and reports per creator.
It is a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month. If your team prefers to run X campaigns itself, Naano Self-Serve lets you book X creators at the fixed price per post each one sets, for €0 per month.
Updated 28 Oct 2026
Four ways to run B2B influencer marketing on X
Choose by the audience you need and by who does the work.
| Option | Creators | Pricing | Fits when |
|---|---|---|---|
| Naano Managed Campaigns | B2B creators on X and LinkedIn, cast by the Naano team. | Management fee from €3,000 per month plus a creator budget from €6,000 per month. Three-month minimum. | You want an X and LinkedIn programme run for you. |
| Consumer influencer agencies | Mostly lifestyle and entertainment accounts. | Varies by agency; compare retainers and minimum budgets. | You sell to consumers. |
| Naano Self-Serve | The same X creators, booked by your team. | €0 per month; you pay each creator's fixed price per post. | Your team can brief creators and review drafts. |
| Direct messages to creators | The few creators you already know. | What you agree with each creator, plus your team's time. | You run one or two posts and handle contracts and payments yourself. |
How an X creator campaign runs on Naano
The same steps whether the Naano team runs it or your team does.
Pick the audience
Describe your buyers: role, sector, country. The creators are chosen for who follows them on X, not for follower count alone.
Book at a known price
Each creator sets a fixed price per post, shown before you book. It is held when the creator accepts and paid when they submit the post URL.
Brief and approve
One brief for every creator. You can approve each draft before it goes live.
Track results
Each creator gets a tracked link; the Naano pixel reports visits, sign-ups and purchases per creator and campaign.
Questions brands ask
- Does Naano run influencer campaigns on X (Twitter)?
- Yes. Naano Managed Campaigns runs B2B creator campaigns on X and LinkedIn, and on Naano Self-Serve brands book X creators from the same workspace as LinkedIn creators.
- How much does an X influencer marketing agency cost with Naano?
- Naano Managed Campaigns is a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month.
- Why X for B2B?
- Many founders, engineers and investors follow and discuss products on X. A creator they already read can put your product in front of them in their own words.
- Can one campaign mix X and LinkedIn?
- Yes. You can book X and LinkedIn creators for the same campaign, and results are reported per creator.