What is LinkedIn Creator Marketplace, and what can B2B brands use instead?
LinkedIn Creator Marketplace is LinkedIn's own creator directory, announced on 10 June 2026 as an alpha for the US and Canada, English content only, reached through LinkedIn Ads accounts. Naano is a LinkedIn creator marketplace for B2B brands everywhere else too: it finds creators, books them at a fixed price per post, pays them and tracks results per creator.
Naano's network counts 3,500+ B2B creators in 103 countries, on LinkedIn and X. Self-Serve costs €0 per month plus each creator's price per post; Managed Campaigns is a three-month programme with a management fee from €3,000 per month plus a creator budget from €6,000 per month.
Updated 28 Oct 2026
LinkedIn Creator Marketplace and Naano, side by side
LinkedIn facts as published at its announcement and checked on 23 October 2026.
| Point | LinkedIn Creator Marketplace | Naano |
|---|---|---|
| Countries | US and Canada (alpha). | 103 countries. |
| Languages | English content only. | Creators cast per market and language. |
| Access | Through a LinkedIn Ads account. | A free Naano account; €0 per month on Self-Serve. |
| Payment to creators | Not handled: you agree and pay the creator yourself. | Price held when the creator accepts and paid when they submit the post URL. |
| Networks | LinkedIn. | LinkedIn and X. |
How to run a LinkedIn creator campaign outside the alpha
On Naano, from search to results.
Find creators
Describe your buyer in Find with AI: it suggests up to 30 creators with their price, estimated reach and CPM.
Book at a known price
Each creator sets a fixed price per post, shown before you book.
Brief and approve
Share one brief; approve each draft before it goes live if you wish.
Pay and measure
Naano pays the creator when the post URL is submitted, and reports visits, sign-ups and purchases per creator and campaign.
Questions brands ask
- Is LinkedIn Creator Marketplace available in Europe?
- No. At its announcement on 10 June 2026 it was an alpha for the US and Canada, English content only, and no European date had been announced as of 23 October 2026.
- Does LinkedIn Creator Marketplace pay creators?
- No. It helps brands find and contact creators; the brand agrees and pays the creator itself. On Naano, the price is held when the creator accepts and paid when they submit the post URL.
- Can I use LinkedIn Creator Marketplace and Naano together?
- Yes. A creator you found on LinkedIn can be booked, paid and tracked through Naano if they are on Naano.
- How much does Naano cost?
- Self-Serve is €0 per month: each creator sets a fixed price per post, shown before you book. Managed Campaigns, run by the Naano team, are a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month.