What is a B2B influencer platform, and how do you choose one?
A B2B influencer platform connects B2B brands with creators whose followers are professionals, then handles booking, briefs, payments and tracking of their sponsored posts. Naano is a B2B influencer platform built for LinkedIn and X: brands book creators at the fixed price per post each creator sets, or have the Naano team run the campaign for them.
Naano's network counts 3,500+ B2B creators in 103 countries. Self-Serve costs €0 per month plus each creator's price per post. Managed Campaigns is a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month, with LinkedIn ads on the best posts included.
Updated 28 Oct 2026
Five kinds of B2B influencer platform
They solve different jobs. Start from the network your buyers read and from who will do the work.
| Type | What it does | How you pay | Fits when |
|---|---|---|---|
| Naano: B2B creator marketplace for LinkedIn and X | Search B2B creators, book them at a fixed price per post, brief them, approve drafts if you wish, pay them and track results per creator. | Self-Serve: €0 per month plus each creator's price per post. Managed Campaigns: a management fee from €3,000 per month plus a creator budget from €6,000 per month. | You sell to businesses and your buyers read LinkedIn or X. |
| Generalist influencer platforms | Creator databases and campaign tools built mostly around Instagram, TikTok and YouTube. | Varies by vendor; compare the software fee and how creators are paid. | You also run consumer campaigns on those networks. |
| Creator discovery and analytics tools | Find and analyse creators. Outreach, agreements and payments stay with your team. | Varies by vendor, often a software subscription. | You want creator data and will run the deals yourself. |
| B2B influencer marketing agencies | An agency team picks creators and runs campaigns, often across several channels. | Varies by agency; compare retainers and minimum budgets. | You want one partner for several channels or regions. |
| In-house, without a platform | Your team, by hand: sourcing, messages, agreements, invoices, transfers and tracking. | Your team's time, plus what you agree with each creator. | You work with a few creators you already know. |
The best B2B influencer marketing platforms in 2026, compared
How to choose a B2B influencer platform
Six checks, in the order B2B teams usually make them.
Start from where your buyers read
B2B buyers read LinkedIn, and many tech buyers also read X. A platform built around Instagram or TikTok may list few creators your buyers follow.
Judge the audience, not the follower count
Look at who follows each creator: job titles, sectors and countries. On Naano, creator pages show their audience, and Find with AI suggests up to 30 creators with their price, estimated reach and CPM.
Know the price before you book
Prefer a fixed price per post shown before booking. On Naano each creator sets their own price; it is held when the creator accepts and paid when they submit the post URL.
Keep control of the content
Check that you can approve drafts before they go live. On Naano, draft approval is optional and up to you.
Measure more than likes
Each creator should get a tracked link. On Naano, the tracked link and the Naano pixel report visits, sign-ups and purchases per creator and campaign.
Decide who runs the campaign
Run it yourself on Naano Self-Serve, or have the Naano team run a three-month programme with Managed Campaigns. Managed Campaigns
What Naano customers have published
Before Naano, BlogSEO, a B2B SEO software company, had paid €2,000 for a single sponsored post and got 3 sign-ups. On Naano it spread a €5,000 budget across about 10 creators and about 15 posts; the campaign produced a list of more than 1,500 people who engaged with the posts, for follow-up. BlogSEO reports a 150% return on ad spend.
Attio, a CRM, ran its first LinkedIn creator campaign for the French market on Naano: 16 creator posts published, with 1,093 public reactions and 861 public comments recorded on 15 of them.
Finary, a French wealth-management fintech, recorded 22 posts delivered by 20 creators, then used Naano's MCP server to build its own campaign reports.
Questions brands ask
- What does a B2B influencer platform do?
- It connects B2B brands with creators whose followers are professionals, and handles booking, briefs, payments and tracking of sponsored posts. Most B2B campaigns run on LinkedIn; some also run on X.
- How is a B2B influencer platform different from a B2C one?
- By network and by how creators are judged. B2C platforms centre on Instagram, TikTok and YouTube and on reach. A B2B influencer platform such as Naano works with LinkedIn and X creators and looks at who follows them: job titles, sectors and countries.
- How much does Naano cost?
- Self-Serve is €0 per month: each creator sets a fixed price per post, shown before you book. Managed Campaigns, run by the Naano team, are a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month.
- Does Naano work on X as well as LinkedIn?
- Yes. Brands book LinkedIn and X creators from the same Naano workspace.
- Should I use a platform or a B2B influencer agency?
- It depends on who does the work. With a platform your team keeps control and books creators directly; a B2B influencer agency runs the campaign for you. Naano offers both: Self-Serve, or Managed Campaigns run by the Naano team.
- How large is the creator network?
- 3,500+ B2B creators in 103 countries, counted on 4 Nov 2026.