What tools help agencies manage briefs, approvals, and payments for LinkedIn creator campaigns?
Agencies need four things in one place: a separate workspace for each client, one brief sent to every creator, a draft approval step and creator payments that do not depend on collecting invoices. Naano, a B2B creator marketplace, gives agencies one workspace per client with its own budget, campaigns and reporting, and handles booking and payment of LinkedIn creators at the fixed price per post each creator sets.
Most agencies start with spreadsheets, email and bank transfers. That works for one client and a few creators, and breaks down when several clients, deadlines and payments overlap.
Updated 25 Oct 2026
Spreadsheets or Naano, task by task
What each task looks like by hand, what to look for in any tool, and what Naano does.
| Task | With spreadsheets and email | What to look for in a tool | On Naano |
|---|---|---|---|
| Keep clients apart | One tab per client, budgets tracked by hand. | A separate workspace and budget for each client. | One workspace per client, each with its own budget, campaigns and reporting, run from one agency portfolio. |
| Brief creators | The same brief pasted into each email or message. | One brief shared with every creator of a campaign. | Write the brief once, then invite creators at their listed price or review the ones who apply. |
| Approve drafts | Drafts scattered across email threads. | Draft review next to the collaboration, with a clear status. | Optional approval of each draft before it goes live. Messages stay in Naano, next to the collaboration. |
| Follow deadlines | A deadline column updated by hand. | One list of what waits on you and what waits on the creator. | One list across campaigns shows what waits on you, what waits on the creator and which posts are out. |
| Pay creators | Collect each creator's invoice, pay by transfer, chase missing details. | Payment on delivery, without an invoice from each creator. | The price is held when the creator accepts and paid when they submit the post URL. Naano pays creators directly. |
| Report to the client | Screenshots and manual exports. | Results per creator and per campaign. | Clicks, visits, sign-ups and purchases per creator and campaign, from the tracked links and the Naano pixel. |
How an agency sets up on Naano
Naano has two agency workspaces: one for agencies that run campaigns for companies, one for agencies that represent creators.
Choose the workspace
A brand agency workspace is for agencies that run campaigns for companies. A creator agency workspace is for agencies that represent creators: it imports the roster from a CSV and runs collaborations without creator logins. Naano for agencies
Create one workspace per client
Add each client, allocate its budget and keep its campaigns and reporting separate from the others.
Brief and book creators
Write the brief once per campaign. Invite creators at their listed price or review applications; the price is held when the creator accepts.
Review drafts and deadlines
Turn on approval to review each draft before it goes live, and follow every collaboration in one list until the creator submits the post URL.
Report per client
Share clicks, visits, sign-ups and purchases per creator and campaign with each client. Offers that are declined, expire or are cancelled go back to the balance.
Questions brands ask
- Can an agency run campaigns for several clients on Naano?
- Yes. A brand agency workspace holds one workspace per client, each with its own budget, campaigns and reporting, managed from one portfolio.
- Do creators send invoices to the agency?
- No. Naano pays creators directly when they submit the post URL, so the agency does not collect an invoice from each creator.
- Is draft approval mandatory?
- No, it is optional. When approval is on, you review each draft before it goes live. Approving a draft never releases the payment: the creator is paid when they submit the post URL.
- What does Naano cost an agency?
- The Self-Serve plan is €0 per month; you pay the price per post each creator sets. If you want the Naano team to run a campaign for a client, Managed Campaigns is a programme with a management fee from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum.
- We represent creators. Does Naano work for us?
- Yes. A creator agency workspace imports your roster from a CSV, keeps each profile and its rates up to date, and runs collaborations without each creator needing a Naano account.