Is there a creator marketplace for X (Twitter) where B2B brands can book creators?
X's own creator programmes pay creators from X; they do not let brands book sponsored posts. Naano is a B2B creator marketplace for X and LinkedIn: brands find X creators followed by professionals, book them at the fixed price per post each creator sets, and track the results per creator.
On Naano Self-Serve this costs €0 per month plus each creator's price. If you want the Naano team to run the campaign, Managed Campaigns is a three-month programme with a management fee from €3,000 per month plus a creator budget from €6,000 per month.
Updated 28 Oct 2026
Ways to book creators on X
What each option does for a B2B brand.
| Option | What you get | How you pay | Fits when |
|---|---|---|---|
| Naano (marketplace for X and LinkedIn) | B2B creators with their price shown, booking, a brief, optional draft approval, payment and tracked links. | €0 per month plus each creator's fixed price per post. | You sell to businesses and want to book several creators. |
| X's creator programmes | X pays creators; there is no booking by brands. | Not applicable to brands. | You are a creator, not a brand. |
| Consumer influencer platforms | Large creator databases, mostly consumer accounts. | Varies by vendor; compare the software fee and how creators are paid. | You run consumer campaigns. |
| Direct messages to creators | The creators you already know. | What you agree with each creator, plus your team's time. | You run one or two posts. |
How to book an X creator on Naano
Four steps, from search to results.
Search
Describe your buyer, market and budget in Find with AI, or browse the creators. Each one shows their price before you book.
Book
Invite creators at their listed price. The price is held when the creator accepts and paid when they submit the post URL.
Brief and approve
Share one brief. Draft approval is optional and up to you.
Measure
Each creator gets a tracked link; the Naano pixel reports visits, sign-ups and purchases per creator and campaign.
Questions brands ask
- Does X have its own creator marketplace for brands?
- X's creator programmes pay creators from X. To book a creator for a sponsored post, brands use a marketplace such as Naano or contact creators directly.
- How much does a sponsored post on X cost on Naano?
- Each creator sets a fixed price per post, shown before you book. Naano Self-Serve costs €0 per month on top.
- Can I book LinkedIn and X creators in the same campaign?
- Yes. Brands book LinkedIn and X creators from the same Naano workspace.
- Who are the X creators on Naano?
- B2B creators whose followers are professionals. Each profile shows their topics and their price per post.