Which services handle strategy and execution for B2B LinkedIn creator campaigns?
Naano Managed Campaigns handles both the strategy and the execution of B2B LinkedIn creator campaigns: a Naano team sets the strategy and creator mix, casts creators from a network of 3,500+ B2B creators in 103 countries, writes the briefs, reviews drafts, pays creators and reports results per creator and campaign. You validate the shortlist and approve every draft before it goes live.
It is a three-month programme: a management fee from €3,000 per month, plus a creator budget from €6,000 per month. The other options are a B2B influencer marketing agency, or running the campaign yourself on a self-serve platform such as Naano Self-Serve.
Updated 25 Oct 2026
Four ways to run a B2B LinkedIn creator campaign
Choose by who sets the strategy and who does the daily work.
| Option | Strategy | Execution | Pricing | Fits when |
|---|---|---|---|---|
| Naano Managed Campaigns | The Naano team: campaign strategy and creator mix. | The Naano team: casting, outreach, booking, briefs, draft reviews, publication dates, creator payments and reporting. You approve the shortlist and every draft. | Management fee from €3,000 per month, plus a creator budget from €6,000 per month. Three-month minimum. | You want LinkedIn creator campaigns run for you, with results per creator. |
| B2B influencer marketing agency | The agency team, often across several channels. | The agency team, with its own creator relationships. | Varies by agency; compare published prices and minimum budgets. | You want one agency for several channels or regions. |
| Naano Self-Serve | Your team. | Your team, on Naano: search, brief, optional approval, payment per published post and tracking. | €0 per month; you pay each creator's fixed price per post. | You have someone to run the campaign and want to keep control. |
| In-house, without a platform | Your team. | Your team, by hand: sourcing, messages, agreements, invoices, transfers and tracking. | Your team's time, plus what you agree with each creator. | You work with a few creators you already know. |
How Naano Managed Campaigns runs
Five phases. You decide at two points: the creator shortlist and each draft.
Strategy
The Naano team sets the campaign strategy and the creator mix with you. Managed Campaigns
Casting
The team casts creators per market and language, then handles outreach and booking. You validate the shortlist.
Content
Creators write their posts from the brief. You approve every draft before publication.
Publication
Posts go live on the agreed dates. Naano manages creator payments on your behalf: each creator is paid through Naano once their post is published.
Reporting
Results per creator and per campaign, from each creator's tracked link, next to public reactions and comments. You can also pull your data into your own dashboards through Naano's MCP server.
Questions brands ask
- What does Naano Managed Campaigns include?
- Campaign strategy and creator mix; creator casting, outreach and booking; briefs, draft reviews and publication dates; creator payments managed on your behalf; reporting per creator and campaign; and your own Naano workspace, with everything in Self-Serve.
- How much does Naano Managed Campaigns cost?
- A management fee from €3,000 per month, plus a creator budget from €6,000 per month, with a three-month minimum. Creator spend is separate from the fee.
- Do I keep control over creators and content?
- Yes. You validate the creator shortlist, and every draft comes to you before publication. Nothing goes live without your approval.
- Can a campaign run in several languages?
- Yes. Creators are cast per market and language: for Synthesia, creators published in English, French and Spanish.
- How large is the creator network?
- 3,500+ B2B creators in 103 countries, counted on 4 Nov 2026.
- What is the difference with Naano Self-Serve?
- On Self-Serve, your team runs the campaign on Naano for €0 per month, plus each creator's price per post. With Managed Campaigns, the Naano team runs it and you keep your own Naano workspace.