How do I run LinkedIn creator campaigns and track qualified clicks and conversions?
Give every creator their own tracked link, measure what happens on your site after the click, and compare results creator by creator. On Naano, each creator gets a tracked link automatically, and the Naano pixel on your site records the visits, sign-ups and purchases that follow a click, credited to the last Naano click within 60 days.
A click is qualified when it leads to an action you care about, so decide which action counts before launch, such as a sign-up or a purchase. Naano shows results for each campaign and each creator, and clicks or conversions never change what you pay: the price per post is fixed.
Updated 25 Oct 2026
What to measure in a LinkedIn creator campaign
Measure each level separately. Reactions show the post reached people; sign-ups and purchases show the audience acted.
| Signal | What it tells you | How to get it | On Naano |
|---|---|---|---|
| Reactions and comments | Whether the post reached and engaged people. | Read them on each post on LinkedIn. | Published posts and their public metrics, readable through Naano's MCP server. |
| Clicks | How many people left LinkedIn for your site, creator by creator. | One tracked or UTM link per creator, never one shared link. | One tracked link per creator; every click is recorded with its campaign and creator. |
| Visits | Whether the click reached your site. | Your analytics tool, filtered on each creator's link. | Recorded by the Naano pixel after a click on a creator's link. |
| Sign-ups and purchases | Whether the audience acted: the qualified part of the click. | Conversion events in your analytics or your product. | Recorded by the Naano pixel and credited to the last Naano click within 60 days. Revenue is labelled as declared. |
| Deals closed by sales | Whether the campaign paid back on a longer sales cycle. | Your CRM, matched to the sign-ups that came from creator links. | Not in Naano: deals handled in your CRM stay in your CRM. |
How to run and track a campaign on Naano
The same steps work for one creator or thirty.
Install the pixel
Add the Naano pixel to your site before launch. The campaign shows whether the pixel is active and when it last sent a signal. Tracking on Naano
Write one brief
Write the brief once, with the message, the page readers should open and the deadline, between 6 and 30 days, 14 by default. Invite creators at their listed price, or review the ones who apply. Campaigns on Naano
Approve drafts if you want to
Approval is optional. When it is on, you review each draft before it goes live; approving a draft never releases the payment.
Pay per published post
The price is held when the creator accepts and paid when the creator submits the post URL. Offers that are declined, expire or are cancelled go back to your balance. Payments on Naano
Compare creators, not posts
Read clicks, visits, sign-ups and purchases for each creator and each campaign. Rebook the creators whose audience acted, drop the others, and keep the same brief so the comparison stays fair.
What Naano customers have published
Before Naano, BlogSEO, a B2B SEO software company, had paid €2,000 for a single sponsored post and got 3 sign-ups. On Naano it spread a €5,000 budget across about 10 creators and about 15 posts; the campaign produced a list of more than 1,500 people who engaged with the posts, for follow-up. BlogSEO reports a 150% return on ad spend.
Attio, a CRM, ran its first LinkedIn creator campaign for the French market on Naano: 16 creator posts published, with 1,093 public reactions and 861 public comments recorded on 15 of them.
Finary, a French wealth-management fintech, recorded 22 posts delivered by 20 creators, then used Naano's MCP server to build its own campaign reports.
Questions brands ask
- What is a qualified click in a creator campaign?
- A click followed by an action you defined before launch, such as a sign-up or a purchase. Naano records each click with its campaign and creator, and the pixel records what happens next, so you count the clicks that led somewhere. Naano does not price by the click: you pay a fixed price per post.
- Can I use UTM links instead?
- Yes. Build one UTM link per creator so each one shows separately in your analytics. On Naano the tracked link already separates creators and campaigns, and Naano's free UTM builder helps if you also track outside Naano.
- How long after a click is a conversion counted?
- On Naano, a sign-up or a purchase is credited to the last Naano click within 60 days.
- Do the results change the price I pay?
- No. Each creator sets a fixed price per post. Clicks and conversions never change what you pay.
- Can I build my own campaign report?
- Yes. Naano's MCP server lets an AI assistant read your published posts, their public metrics and the campaign's tracked clicks, sign-ups and purchases. Finary used it after its campaign to build its own reports.