alice polack

alice polackSep 9, 2026

You're invited to the second edition of Café Crème Copenhagen. ☕️ Last month, a room full of Copenhagen's most inspiring F&B people met for the first time. If you missed it = this is your way in. Quick reminder of what this is: once a month, I bring together people working in F&B and hospitality, get everyone off LinkedIn / Instagram / Slack for a few hours, and put them in the same room to actually connect. No speakers. No presentations. No awkward networking format. And here's the thing : yes, technically it's networking. But it never feels like it. It feels more like introducing a bunch of friends to each other. It's not that serious, and I think that's exactly why people come back: they just had a good time. The networking part simply follows on its own. The first edition told me this needs to exist. The room was full of exactly the people you'd want to meet: founders opening their first place, people running some of the city's most-loved venues, hospitality marketers, chefs, creatives working with the industry, and a few who'd just landed in Copenhagen and wanted in. Everyone left with new contacts; and I left with a full social battery. And this time, I couldn't be prouder of where we're doing it: the 25hours Hotels Paper Island has decided to welcome us properly. Huge thanks to Charlotte Weippert for making it happen. 🫶🏻 📆 Monday September 21 — from 5 PM 📍 25hours Hotel Indre By, Pilestræde 65, 1112 København ⏰ From 5 PM until… there's basically no one left. One thing: there are a limited number of spots this edition once the room is full, it's full. So if you want to be there: → Comment or DM me to confirm, so I can hold your spot. → And tag anyone in Copenhagen's F&B / hospitality world who should be in the room. And if you're thinking "sounds great, but I don't know anyone and I'll just stand there awkwardly alone" DM me. I've been running these for two years, and I always make sure nobody is left on their own. Social anxiety is welcome here; I've got you. 🫶🏻 See you on the 21st. ☕️

alice polackSep 10, 2026

Nobody talks about the cost of moving your business abroad. 🌍 It's been a while since I've written one of these. And honestly? That's entrepreneurship. You spend your time swinging between two uncomfortable places. Not busy enough = so you start stressing about money, about stability, and you slip into urgent mode. Which, let's be honest, is the worst possible headspace to sell from. Nobody wants to feel how much you need them. Then too busy = you've signed clients, the demand is there, and now you can't say no to anything, because you still remember how it felt when the pipeline was empty and you have no idea what tomorrow looks like. I've spent the last 8 months in Copenhagen doing a lot of networking and trying every way I could think of to find clients. I had so many great calls with people I was sure I'd love to work with. But here's the truth: people will ghost you until they truly need you. Was it a waste of time? Absolutely not. Because out of everything I tried, word of mouth still works best. The success rate isn't the highest; but simply being in someone's mind is what matters. Because the day they hear about a need they can't fill themselves, they become your agent. That's why I don't only meet potential clients. I meet complementary profiles, other agencies, people adjacent to what I do. It relieves the pressure, and it multiplies the people who can send work your way. I got one of my biggest clients through a friend I'd been having coffee with for a year, who one day mentioned he knew someone who could really use my help. Being recommended by someone external carries far more weight than recommending yourself ever could. There's also a balance I'm still learning: give value first to earn trust and prove your worth, but set clear boundaries so you're not working for free. Because if you give everything away, why would anyone pay for it? A few honest notes from the ground: → LinkedIn used to be one of my main channels for inbound. I lost most of my reach — but I keep posting, because one post that lands can bring one lead worth all the silent ones. → I launched my own media. It hasn't converted yet, but I still believe in owning your audience — the credibility is real, and it's the easiest excuse in the world to reach out to someone. → All that meeting people let me relaunch my hospitality social club, with 20+ showing up to the first edition. And that's the real shift. The moment you become someone worth having in the room, the roles flip. The contacts start coming to you. The visibility builds on its own. And every connection you made stays alive. You stop chasing. You start being found. If you're a solo founder in the exhausting middle of that, what's actually worked best for you to find clients?

alice polackSep 11, 2026

Eight months ago, I told myself I'd find a way to work with this place. Last week, they invited me to one of their biggest event of the year. The place is ÅBEN When I moved to Copenhagen, I started going to their bars and breweries around the city and I fell for everything about it. The approach, the spirit, the vibe, the people who show up there. I'm not the biggest beer connoisseur, but I know enough about marketing and how to build an ecosystem to recognise when someone is doing something genuinely good. And they are. So I did the only thing that felt natural: I started talking about them. On my socials, in my newsletter,honestly, because I actually loved what they were building. And here's the thing I keep coming back to: having your own media is the smartest networking tool there is. Because I didn't reach out cold. I reached out already having an audience, already having shown real, honest interest in their project and a hint of how I could be useful to them too. That's what got me to the CEO Philip Hulgaard, and then to a meeting with Frederikke Lindbjørn Juel who leads their marketing. Slowly but consistently, I went from a follower, to a connection, to a good contact. And a few weeks ago, that turned into an invitation to their beer tasting festival KALAS = 20+ breweries from all over Denmark and beyond. I can't really put into words how proud and excited I am to be part of something with them. (And, of course, it's also one of the best possible rooms to meet other interesting people in.) And this is just the start. There might be more projects coming with them and I won't stop talking about it until they happen. The lesson, again: don't chase the people you admire. Give them a reason to notice you first. Who's the one place or brand you'd love to work with — and have you ever just… told them, out loud?