B2B creator rates 2026.

1. 01

   On Naano, the median B2B creator lists a sponsored LinkedIn post at €369. The middle half of creators charge between €125 and €563 (480 creators open for bookings, prices on 25 Oct 2026).

2. 02

   In completed bookings on Naano, brands paid a median of €313 per LinkedIn post, with the middle half between €94 and €600 (133 bookings, 89 creators, 29 brands, 25 Oct 2025 to 25 Oct 2026).

3. 03

   Price follows audience: the median LinkedIn post is listed at €188 by creators with under 5K followers and at €960 by creators with 50K+ followers.

4. 04

   A LinkedIn repost of a brand's post is listed at a median €125, against €369 for an original LinkedIn post (70 creators price reposts).

5. 05

   On X, quoting a brand's post is listed at a median €125 (30 creators).

6. 06

   By niche, Media / Content creators list the highest median LinkedIn post price (€444) and SaaS creators the lowest (€250), among niches with at least 25 creators.

7. 07

   By country, the median LinkedIn post is listed at €500 in the United Kingdom and at €335 in Nigeria, among countries with at least 25 creators.

8. 08

   The median creator's typical post earns 22 public reactions, comments and reposts; the median engagement rate per post is 0.26% of followers (386 creators, 6,149 original posts published from 19 Jul 2026 to 18 Oct 2026).

9. 09

   On Naano, 66.6% of booked posts were delivered by the deadline agreed with the brand (the creator submitted the published post's link on Naano), and 72.2% were delivered in the end (396 posts, 188 creators, 40 brands, deadlines from 25 Oct 2025 to 25 Oct 2026).

10. 10

    The data covers 510 B2B creators in 64 countries who publish a Naano Storefront and share their LinkedIn post data with Naano.

Cite this reportNaano, “B2B creator rates 2026”, data as of 25 Oct 2026, https://naano.com/reports/b2b-creator-rates-2026

Medians across creators of each creator's median post. Views are not used: the view counts LinkedIn shows publicly are estimates derived from these same reactions.

66.6%

delivered by the deadline (link submitted on Naano)

72.2%

delivered in the end, late posts included

396

booked posts, 188 creators, 40 brands

510

B2B creators analysed

64

countries

490

open for bookings

74

also on X

Period

Listed prices are read on 25 Oct 2026. Completed bookings and delivery cover the 12 months before that day (25 Oct 2025 to 25 Oct 2026). Engagement covers original posts published from 19 Jul 2026 to 18 Oct 2026: posts published in the last seven days are left out, because their reactions are still coming in.

Who is counted

Counted: creators with a published Naano Storefront and a LinkedIn profile who consented to share their LinkedIn posts and engagement with Naano. Not counted: banned accounts, Naano staff and team, and creators based in countries Naano does not show to brands. That leaves 510 creators in 64 countries. Completed bookings and delivery count every booking on the marketplace, whatever the creator’s consent, except Naano’s own campaigns: they are anonymous aggregates of transactions.

Prices

Prices are the fixed price a brand pays per published post on Naano, service fee included, as each creator's Storefront shows it. Listed prices come from the 480 creators open for bookings who show a price. Completed bookings follow the rules of Naano's live price index: standard offers paid in euros, every post delivered, no refund, dispute or payment hold, and no booking made by Naano itself. A bundle counts as its price divided by its number of posts.

Engagement

Engagement is the sum of the public reactions, comments and reposts of a post as collected from LinkedIn. Reposts of other people's posts and deleted posts are left out, and so are estimated views, which are derived from those same counts. Posts for which LinkedIn did not report one of these counters are left out too (59 posts): an unreported counter is not a zero. Each creator needs at least 4 original posts in the period; their typical post is their median post. The engagement rate divides that median by the creator's follower count on the day of the reading.

Delivery

Delivery counts every post of an accepted booking whose deadline fell in the period. On time: the creator submitted the published post's link on Naano on or before the deadline agreed with the brand, extensions included. Late: submitted after it. Missed: never submitted. The time is that of the link submission, which can come after the post went live, so the on-time share is a lower bound. Posts cancelled for another reason than a missed deadline, such as a brand cancelling, are left out (37 posts).

Medians and outliers

Every figure is a median with its interquartile range, the middle half of the values (25th to 75th percentile, linear interpolation). Medians and quartiles do not move with a few extreme prices, so no value is trimmed or capped. Prices are rounded to the nearest euro, engagement to one decimal, and shares are rounded down to one decimal.

Privacy

Only aggregates are published, and only for groups of at least 10 creators (and at least 3 brands for booking figures). Smaller countries are merged into “other countries”; any other smaller group is left out. No creator, brand or single booking can be identified, and no creator is named.

Limits

This is marketplace data, not a census of every B2B creator: it describes creators who chose to join Naano and to share their data. Listed prices are asking prices; completed bookings show what brands actually paid. Countries and niches are declared by the creators, and a creator with several niches counts in each. Completed bookings follow the same rules as Naano’s live price index, which is recomputed with each release of the site; this edition stays fixed on the day of the reading.

Cite this reportNaano, “B2B creator rates 2026”, data as of 25 Oct 2026, https://naano.com/reports/b2b-creator-rates-2026