Bharat Soni

Bharat SoniSep 9, 2026

3 years ago, I told a client to pause their Performance Max campaign. ↳ Today, that same brand makes $150K+/Mo from PMax only 👇 Back then: → Very limited search-term visibility → Limited placement control → $40K spent with little transparency So I switched everything back to manual campaigns. Earlier this year, we decided to give PMax another shot. Today, that same makes $150K+/mo from PMax campaigns Funny how things change. The lesson? Use the tools when they're ready, not just because they're new. I put together the full PMax setup we're using in 2026: - Campaign structure. - Asset groups. - Bidding. - Customer acquisition. - Feed rules. The same framework we've used to scale multiple brands to $100K+/month from PMax alone.

Bharat SoniSep 7, 2026

Google is killing how Search ads used to work! ↳ One skincare brand cut CPC by 52%. 90% of brands haven't noticed it yet 👇 Google is quietly replacing Dynamic Search Ads with AI Max in early 2026. Most brands haven't heard of it. Here's what it does: - Read your entire website. - Finds searches you never bid on. - Rewrites ad copy in real time. The early results are wild: → Skincare brand: CPC from $2.40 to $1.15 in 8 weeks → Supplements brand: 4x ROAS on 6 old SEO blog posts Same account. One setting turned on. AI Max in 2026 is where PMax was in 2022. The brands that learned it early got a 12-month head start. The ones that waited paid for it. The same window is open right now! I built the full AI Max Playbook for eCom brands: 1. What AI Max actually does 2. Why Google is pushing it hard 3. The 3 real use cases that work in 2026 4. The 5 settings you have to get right 5. Weekly optimization routine Full launch checklist One setting. That's the whole shift.

Bharat SoniSep 4, 2026

80% of brands run Google Ads with ZERO funnel strategy.. Made $70M+ from Google. This exact structure can take you to $300K/month too. I audit accounts every single week. Same story every time. One campaign doing every job. A first-time visitor and a loyal customer seeing the same ad. Branded traffic quietly propping up the ROAS so nobody notices what's broken. Then the founder tells me "Google doesn't work for us." Google works fine. The structure doesn't exist. After scaling 75+ brands past $70M in revenue, the lesson is brutally simple: No structure = ROAS bleeds. Period. More budget won't save it. More campaigns will make it worse. What works is a funnel. Every campaign with ONE job. Every dollar with a clear purpose. Inside the playbook: 1/ The 3-layer funnel structure (capture, create, remarket) 2/ Budget allocation that actually scales 3/ The campaign types doing the heavy lifting in 2026 4/ Common mistakes killing 80% of ecom accounts (and the fix) 5/ The weekly cadence that compounds performance No theory. Just the structure that took brands past $70M.