Courtney Spritzer

Courtney SpritzerSep 28, 2026

I have interviewed hundreds of the most successful women millionaires and billionaires in the world. Here is what they have in common: 1- They believe in themselves and will do whatever it takes to make sure their business is a success. They attach themselves to their goal and work hard to make it happen. 2- They are not afraid of failure. Every time they fail, they get right back up and keep going. They are the most resilient people I have ever met. 3- They are resourceful. They know how to create something from nothing and find ways to get their business off the ground with limited resources. 4- They surround themselves with people who are vision and mission aligned and smarter than them. They know that in order to scale you need to build a team you can trust. 5- They move fast. They don't need tons of data to make decisions and know when to follow their gut instincts. Every one of these is a habit you can build, starting with your very next decision. Which one comes most naturally to you, and which one are you still working on? I would love to hear in the comments 🩷

Courtney SpritzerSep 25, 2026

Most founders focus on building a business. The ones who last build a brand that people actually believe in. And I have learned firsthand that those are two very different things. A business is the product, the service, the revenue model, the operations. All of the things that make something function and generate income. Those things matter enormously and you cannot survive without them. But a brand is something deeper. It is the feeling people have when they interact with you. It is what they say about you when you are not in the room. It is the trust you have built over time through showing up consistently, delivering on your promises, and standing for something that actually means something to people. Building a brand takes longer. It requires more vulnerability, more consistency, and more willingness to stand for something even when it is not the popular thing. But the businesses that are built on top of a strong brand are the ones that are resilient. They can weather hard seasons, pivot when needed, and grow in ways that a business without a brand never could. If you are focused only on the business side of what you are building I want to encourage you to zoom out. Ask yourself, what you want people to feel when they encounter what you are creating? What do you want to be known for? What does your brand stand for beyond the product or service you sell? That is where the real longevity lives.

Courtney SpritzerSep 24, 2026

When I started my first business I was deeply attached to it. And honestly that attachment stayed with me for longer than it probably should have. There is something about your first business that is unlike anything else you will ever build. You pour everything into it. Your time, your identity, your heart. It becomes a part of who you are in a way that is really hard to separate yourself from. And I think that is actually beautiful. But it can also hold you back if you are not careful. Here is what I know now that I wish I had understood earlier. Your first business does not have to be your forever business. It can be. Some businesses become legacies that get passed down to your children and live on for generations. But your first business can also be your launchpad. Your learning ground. The place where you figure out who you are as a founder, what you are actually capable of, and what you are truly meant to build. That is what mine was for me. Every lesson I learned building and scaling and eventually exiting that business became the foundation for everything I have built since. I would not have built Entreprenista without it. I would not be the founder I am today without it. Sometimes the most powerful thing you can do for your future is give yourself permission to let go of what you have already built and trust that it was always meant to be the beginning of something even bigger. What did your first business teach you about yourself? I would love to hear it in the comments below.