Edgar Bitencourt

I write about Marketing, paid ads, AI Tools, AI creatives and ecommerce growth for founders, marketers and agency operators. Running $30M+ in ad spend across 80+ brands at Brantive. Classic Porsche guy.

I run Brantive, a paid media agency for ecommerce brands on Google, Meta and TikTok Shop. We’ve managed $30M+ in ad spend across 80+ brands. I also built my own DTC supplement brand, Fused Nutrition, so I spend my own money on ads too. What I post about: Timeless marketing lessons, what’s working in paid ads right now, AI tools for creative and media buying, AI tool for service providers, ad creative breakdowns, and the realities of running an agency and a DTC brand. The tone is direct, a bit contrarian, and always tied to results. No fluff, no recycled tips. Who reads me: Service providers, entrepreneurs, CEO/CMOs, ecommerce founders, in-house growth and performance marketers, media buyers, and agency owners. People who control ad budgets and decide which tools to buy. Brands I’ve worked with: Supermetrics, Pixis, Peec AI, Viktor, Atria, GojiBerry AI, MX, Replit, and many more. Best fit for: AI and martech launches, ad tech, analytics and attribution tools, creative tools, ecommerce SaaS, and any product a media buyer would actually use. I only promote what I’d use or recommend to a client, which is why my audience trusts it. Format: I write native posts in my own voice that work as content first and ads second. I’m happy to do product walkthroughs, hands-on reviews, or “here’s how I’d use this” posts.