Gabriella Pinto

Gabriella PintoSep 22, 2026

When does it make sense to invest in LinkedIn marketing? Here's how I'd look at it if I were a CMO, founder or executive: If you're a B2B company, you should 100% be on LinkedIn. Because I don't think there's another platform where you can be seen by: • investors • decision-makers • partners and clients • potential employees There are far more lurkers than publishers. Roughly 1% of users publish content, so there's a MASSIVE opportunity to build an audience and be seen by the right stakeholders. However, #LinkedIn's value also depends on company stage: 📦 Early-stage start-up = distribution channel to build awareness and attract investors, early customers and talent. 📈 Product-market fit = growth channel to reach new audiences and generate demand. 💰 Established company = reputation management to reinforce credibility. If the people who decide whether your company grows are on LinkedIn, you should absolutely be VISIBLE here. The only caveat is that your company's maturity decides the strategy and the content. --- 📚 Storylead Studio - 𝘉2𝘉 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥𝘴 𝘵𝘳𝘶𝘴𝘵 𝘢𝘯𝘥 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦. 𝘚𝘶𝘣𝘴𝘵𝘢𝘯𝘤𝘦 𝘰𝘷𝘦𝘳 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮.

Gabriella PintoSep 24, 2026

A lot of LinkedIn posts are written in what I call a NEUTRAL VOICE, and it's one of the reasons engagement is flatlining. Here's how to tell if yours is one of them: It sounds like an LLM. Neutral voice is newspaper speak. When you read a news article, you can't tell who the reporter is. Press releases, earnings calls, and corporate memos also use a similar register. For example: "We're excited to announce that Jane Doe has joined the team as Chief Operating Officer. Jane brings over two decades of operational leadership and we're thrilled to have her on board as we enter our next phase of growth." Now the same news, written by a founder on LinkedIn: "Jane Doe is joining us as COO. We tried to hire her two years ago. She said no. We tried again last year. She said no again. The third time she said yes, but only because I paid for lunch..." One reads like a press release. The other reads like a humorous human with a personal stake in the outcome. Neutral voice works when a company needs to speak and no single person should stand out. On a personal LinkedIn profile, not so much... And neutral voice is what AI produces best. So when you default to it, you're competing with everyone else using LLMs. Caveat: you can train a model to imitate your voice, but the context needs constant refreshing or it drifts. It's a maintenance job. (Do you have time for that? Not saying you shouldn't, just flagging the opportunity cost.) One way to avert the issue of neutral voice and sounding like an LLM is to record yourself speaking. Notice your vocabulary, turns of phrase, and recurring expressions. Jot them down. Then use them when you write.

Gabriella PintoSep 23, 2026

The #1 thing I hate about people using LLMs to write LinkedIn content: The writing has ZERO RIZZ. (I'm referring to laziness, where you throw your idea into an LLM and post whatever comes out.) Of course, certain brands and companies have very slick, professional voices. I, for one, would be worried if a bank started to sound like Kermit the Frog. At the same time, I spend an inordinate amount of time on this platform, and I've come to dread BLAND writing. I recently caught myself writing some very average content. WHAT was going on? Over consumption of LLM-speak had infiltrated my grey matter, and I'd LOST my bombastic flair. Oh, horror of horrors! 😅 Yes, it's scary to put yourself out there, especially if writing isn't your strength, so, naturally you use an LLM to polish your work. I unequivocally get it. (A writer can help you here.) Also, if you're a straight-laced kind of person who wants to tell it like it is, that's OKAY. But I get worried when we all sound like the same corporate Ken. Where are the metaphors? Where are the adjectives? Where are the jokes? Surely I can't be the only person out of LinkedIn's 1,000,000,000+ members who thinks this?