Imtiaj Ahmad

I turn creator relationships into predictable performance! Over the last 3+ years I've sat on both sides of the table: building influencer pipelines from scratch (sourcing → vetting → negotiation → contracting → live content) and owning the paid media budgets that amplify what works. At Henkel, I drove brand ratings across major retailers and improved digital shelf score by 15%. At Arushi Mart, I built an end-to-end influencer pipeline across Instagram and YouTube and consistently hit $0.25 CPC on Meta campaigns while managing full analytics infrastructure (Meta Pixel, GTM, GA) to prove it. Earlier in my career, a single influencer campaign I ran generated 4M+ views and measurable sales lift. What I'm good at: - Influencer & Creator Marketing: Sourcing, vetting, negotiation, contracting, brief development, content review, performance evaluation - Paid Social & Performance Marketing: Meta Ads planning and optimization (CPC, CTR, cost-per-message), analytics infrastructure (Meta Pixel, GTM, GA) - Content Strategy: Social content calendars, blogs, email marketing, brand positioning, digital rebranding - Consumer Insight & Reporting: Quarterly insight reports that inform business decisions - Cross-functional Delivery: Agency management, web redevelopment, crowdfunding product launches (Kickstarter, LaunchGood) Outside of work, you can find me behind the wheel. I'm a massive driving enthusiast whose ultimate bucket-list goal is to drive an F1 car one day!