Irina Smirnova

CMO | Speaker | AI Marketer | Consultant | Certified LinkedIn Expert

I help B2B companies of all sizes and growth stages use AI to drive predictable pipeline growth, eliminate repetitive work, and improve marketing productivity. Over the past 15 years, I've worked with startups, scale-ups, and enterprise companies across North America, Latin America, Europe, and the Middle East, helping them build high-performing marketing functions, accelerate growth, and modernize their go-to-market strategies. Today, my focus is on combining AI, automation, and data-driven marketing to help businesses generate more pipeline, increase operational efficiency, and scale without proportionally increasing costs. As a marketing consultant and mentor, I work with founders, CEOs, and marketing teams to move beyond AI experimentation and implement practical solutions that deliver measurable business impact. Whether it's AI-powered content operations, demand generation, marketing automation, workflow optimization, or company-wide AI adoption, my goal is to help companies apply AI where it creates the greatest value. 🟠 My expertise includes: - AI strategy for B2B marketing - AI-powered demand generation - Marketing automation and AI workflows - Go-to-market (GTM) strategy and growth consulting - Marketing analytics and performance optimization - Marketing team leadership and scaling - Budget optimization and ROI improvement - LinkedIn thought leadership and executive personal branding 🟠 Throughout my career, I've: - Led international cross-functional teams of 5–30+ specialists - Managed marketing budgets ranging from $10K to $1M+ - Worked with organizations across SaaS, FinTech, HRTech, EdTech, HealthTech, Logistics, and other technology sectors Beyond consulting, I mentor software companies and marketing professionals, share practical insights on AI adoption in marketing, and speak at conferences and webinars about helping organizations use AI to improve performance while keeping marketing strategic, customer-centric, and human. 🟧 If you're looking to transform your marketing with AI, improve growth performance, or equip your team with practical AI capabilities, let's connect!