Jelena Petkovic

I help Shopify/Amazon brands fix SEO & Ads that cost them sales | AI Ecommerce | Contract & Fractional | Shopify Automations | Amazon Brand Management & PPC | Semrush Ambassador

Shopify and Amazon Growth Strategist | AI Ecommerce Consultant I build and run ecommerce operations for Shopify and Amazon brands working as a Claude-powered ecommerce consultant. Over 8 years, I built more than 100 Shopify stores, 15+ on Shopify Plus, as project manager and copywriter from concept through launch and post-launch support. Proven Results: • Increased client ROAS from 600% to 1400% in 6 months with Google Ads • Generated 512% sales growth through content, Ads, and SEO optimization • Increased ROAS from 3.9 to 7.1 and cut TACoS from 20% to 11% on Amazon PPC accounts • Grew organic revenue 45% in 90 days through SEO campaigns • Managed 15+ Amazon seller and brand accounts, including A+ content and listing optimization for furniture, medical device, wellness, and other brands •Raised conversion rate from 1.2% to 2.8% in 3 months for a wellness and longevity Shopify shop •Raised conversion rate from 1.3% to 5.7% in 90 days for a top-selling Amazon bed and mattress brand. What I do now: I use Claude and AI-connected workflows to run faster SEO and store audits for clients, and I brief developers on complex automations, from tiered B2B pricing systems to multi-address account setups to custom platform integrations. I have scoped and briefed 50+ of these automations with development teams. I also use AI tools like Nano Banana Pro and Kling AI to produce product images and videos for listings and ad creatives, cutting the time and cost of traditional photo and video shoots. I hire and manage remote teams for client projects. Over 50 specialists to date: developers, SEO managers, PPC managers, data analysts, copywriters, designers, videographers, and marketplace account managers. I also coordinate directly with clients' existing agencies and partners through the full integration process. Core Expertise: • Shopify store builds, CRO, custom automations, developer briefs • Amazon: brand management, PPC, A+ content, listing, and PDP optimization • SEO: technical audits, content strategy, organic growth campaigns • Content: landing pages, ads copy, email marketing campaigns • AI: Claude-powered workflows for audits, research, and content • Team leadership: hiring and managing remote specialists and external agencies Who I work with: Small to medium ecommerce businesses ready to scale systematically, and companies looking for a fractional Head of Ecommerce or hands-on Amazon Brand Manager. Available for consulting, fractional Head of Ecommerce roles, in-house Amazon Brand Manager roles, and strategic partnerships.