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Senior Sales Operations Specialist (RevOps) @ Supermetrics
Jordon is a creator on Naano, where companies pay creators to write posts about their product.
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RevOps & AI GTM @ Supermetrics 🚀
Public LinkedIn data · Sep 15, 2026
Great evening with AI GTM Lab, hearing how teams are leveraging AI to rethink and optimise their GTM strategies. One takeaway that stood out: Over the last few years AI selling tools have seen a 4x adoption, but haven’t delivered the same gains in productivity. It’s an exciting time for GTM, but the opportunity isn’t just adding more tools, it’s figuring out how to create genuinely better ways of working. And a big thank you to them event organisers Pitstop, whose sales excellence platform demo was very impressive. #GTM #AI #Sales #SalesStrategy
🥃A 200-year-old whiskey vault was a great backdrop for the GTM World Tour™🥃 Appreciate Roman Hipp (Co-Founder, BetterContact) and Nicolas Schell (Co-Founder, Scalantec) for putting this together. Great discussion from them and the panel. Picked up some good takeaways, and hearing the different takes on current GTM challenges was well worth the time. #GTMWorldTour #GoToMarket #GTM #SalesStrategy #B2B #Sales
In this week’s newsletter, we aggregated everything that moved over the last 6 weeks into one comprehensive brief: 📊 Platform Earnings: Salesforce delivered 3.2B Agentic Work Units in Q2, HubSpot navigated a candid AI pricing transition, and ZoomInfo pivoted to a headless GTM.AI model. ⏱️ Sales Cycle Compression: ICONIQ benchmark data reveals average B2B sales cycles dropped from 25 to 19 weeks in a single year, with free trials/POCs converting at 50%. 💡 Decision-Flow Shift: SAP’s analysis on why enterprise teams don't have an AI problem—they have a decision-flow problem. 📈 Strategy & Comp: AE compensation is pivoting to NRR, and 78% of software firms are restructuring headcount toward GTM Engineering. 👇 Link to the full Report below! #RevOps #GoToMarket #B2BSaaS #GTMStrategy #RevenueOperations #SalesStrategy
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Based on 41 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 41 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 41 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 41 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
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Jordon Martinez Lacken is a B2B LinkedIn creator based in Ireland with 1,674 followers, posting about Productivity, Growth / GTM, and Sales. On Naano, one sponsored LinkedIn post by Jordon Martinez Lacken costs €250, a fixed price per post. Jordon Martinez Lacken is not taking new bookings right now.
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