Sponsored LinkedIn post
A dedicated post to introduce your brand to my audience.
Joseph McMullen
O&G and Energy Transition Marketing Director @ AVEVA
Open to collaborations
Companies pay Joseph to write a post about their product on LinkedIn.
This page is where they book it. Below: Joseph's audience, recent posts and price. Naano, the platform behind this page, handles the brief, your approval of the post and the payment.
€187per post, fixed price
or 3 posts for €488 · You approve the post before it goes live
2 collaborations on Naano, all delivered on time
Looking for Joseph? View LinkedIn profileA creator yourself? Create your own page
About Joseph McMullen
Chemical engineer turned marketing leader | 25 years in industrial software | Founder, Blackbird Digital Marketing: helping industrial founder-CEOs become the trusted voice in their market.
Most marketing falls flat in industrial B2B because it tries to turn engineers into copywriters or hires marketers who don’t speak engineer. I do both. With 20+ years in industrial marketing at companies like AVEVA and Schneider Electric, and as the founder of Blackbird Digital Marketing, I turn technical complexity into customer-centric messaging that actually sells. I help companies: - Clarify their value prop - Translate specs into buyer benefits - Shorten long sales cycles - Optimize LinkedIn and websites to convert engineers into leads Why? Because your product isn’t the problem. Your message is. If your website reads like a spec sheet—or your LinkedIn posts get applause but no leads—let’s fix that. Want messaging that sounds like your best salesperson, not your instruction manual? Let’s talk.
AISoftwareMarketing
My LinkedIn audience
- Followers
- 15,972
- Est. median reach
- 4.6K
- Reactions per post
- 67
- Median of recent posts
My most engaged audience
53% Founder / C-level · 28% Marketing
From 283 people who reacted to or commented on my posts
Public LinkedIn data · Sep 30, 2026
Recent posts
All posts on LinkedInJoseph McMullen
The sentence that matters most here: the refining weakness will outlast the conflict. I think that's right. No board approves new distillate capacity on a crisis price spike when long-term policy points away from fossil fuels. The buffer stays thin after the barrels move again. The trading desk and the plant floor also read this differently. The desk sees a crack spread. The plant sees new spec limits and a planning model that has to be re-run. The refiners that re-optimize fastest capture the margin.
193 reactions · 0 commentsViewJoseph McMullen
The engineer who used to buy from you retired. He knew your crews. He called you directly when a startup went sideways. He never needed a proposal to trust you. His replacement has never met you. She does her homework online before she picks up the phone. She reads what people in her industry are saying. She notices who's explaining the hard problems and who's silent. The relationship you built over two decades didn't transfer to her. It retired with him. This is happening across plants, utilities, and owner's teams right now. The handshake generation is handing the keys to the research generation. Most founders are still selling to the first one. Look at your top ten accounts. How many have a different decision-maker than they did five years ago?
137 reactions · 6 commentsViewJoseph McMullen
You lost the bid before anyone called you. Most industrial founders think the sale starts at the RFP. For a lot of buyers, the shortlist is already written by then. They searched your name. They asked a peer at another plant who they trust. If the founder is invisible in both places, the firm gets judged on its website. And most engineering websites say the same four things. Quality. Safety. On time. On budget. That's a coin flip. Everything your team has solved over the years never made it into the room. I call this pre-contact elimination. Nobody tells you it happened. You just see a flat pipeline and a few "we went another direction" emails. Founder-CEOs: when did you last find out why you weren't on a shortlist?
67 reactions · 3 commentsView
Work with Joseph McMullen
Choose a format for your next LinkedIn collaboration.
€187
3 LinkedIn posts
A series of posts to build visibility over time.
Your collaboration, managed on Naano
- Share your brief with the creator
- Review the content before publication
- Manage your collaboration and payment
How does this price compare? B2B creator rates 2026
Who engages with my posts
Based on 283 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 283 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 283 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
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Booking Joseph McMullen: frequently asked questions
Joseph McMullen is a B2B LinkedIn creator based in the United States with 15,972 followers, posting about AI, Software, and Marketing. On Naano, one sponsored LinkedIn post by Joseph McMullen costs €187, a fixed price per post.
- How much does Joseph McMullen charge for a sponsored LinkedIn post?
- One sponsored LinkedIn post with Joseph McMullen costs €187 on Naano. It is a fixed price per post, the amount your brand pays. Packs of several posts are listed in the offers above. Compare with the B2B creator rates 2026 report
- How do I book Joseph McMullen?
- Create a brand account on Naano, choose an offer on this page and send your brief. The price is held when Joseph McMullen accepts and paid when the post URL is submitted. You can turn on draft approval to review the post before it goes live.
- Can Naano run the campaign for me?
- Yes. With Managed Campaigns, the Naano team sets the strategy, casts the creators, writes the briefs, reviews the drafts, pays the creators and reports results per creator and campaign. It is a three-month programme: a management fee from €3,000 per month, plus a creator budget from €6,000 per month. See Managed Campaigns
Want Naano to run the whole campaign?
The Naano team casts the creators, writes the briefs, reviews every draft with you and reports results per creator. You approve the shortlist and every draft.