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€375per post, fixed price
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Hi, Kathryn here. We’re living in a time when even the smallest companies can think big - global in fact. Micro, small, and medium-sized businesses now have more tools than ever to connect with international clients and suppliers. What used to be the domain of multinationals is now wide open to anyone with a sharp vision and a decent strategy. The global economy has shifted dramatically in recent years, bringing 3-4 billion new consumers into the mix - people with money to spend and ambitions to match. They could be your next customers… or your next competitors. Going international isn’t just about chasing growth for the sake of it. Companies that sell across borders tend to earn more, innovate faster, and are often seen as more attractive places to work. But let’s not sugarcoat it - it’s easier said than done. Tapping into new markets comes with its own set of challenges: mismatched distributor relationships, confusing regulations, and cultural missteps that can derail your plans before they get going. The opportunity is huge, but only if you’re prepared to put in the work. I help business owners expand confidently by matching them with the right markets and long-term distribution partners to build sustainable international revenue streams. With over 25 years of experience working with manufacturing and F&B brands, I have supported SMEs in launching into more than 150 markets, particularly across Europe and Asia. I understand the stress that founders feel when navigating unfamiliar export territory, and they typically face these three key problems: ✅ Strategy - they don’t know which markets to prioritise or how to approach them. ✅ Momentum - they lack the expertise to build and execute their export plans. ✅ Revenue - they don’t have a sustainable revenue stream to scale into international markets I offer tailored, end-to-end export support designed to match your brand with the best-fit international opportunities: • Strategic market selection so you invest where you’re most likely to succeed. • Distributor matching and audits to build long-term, values-aligned partnerships. • Fractional sales support to help you build traction while your internal team scales up. • 1:1 coaching and training to upskill your team and embed international capability. I am passionate about empowering MSME leaders to succeed in international markets because global success should not only be reserved for large corporations. To stay in touch, CONNECT with me here on LinkedIn. Want to get started on your international scale-up? Visit www.dearinassociates.com.
My most engaged audience
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From 80 people who reacted to or commented on my posts
Public LinkedIn data · Jul 12, 2026
Will you be joining us tomorrow for episode 45 of International Expansion Explained? ...& are you subscribed to the podcast on YouTube? 🤨 Tomorrow we'll be talking about market entry into Indonesia, but during the last year I've covered such topics as - managing cash flow in your export business - why trade fairs are not a stand alone solution for your sales process - localising personal branding - KPI's for distributors - growth trends in Vietnam - Chinese talent going global ....& more You can watch the back episodes on YouTube!
Your product can be a bestseller in Singapore, Korea or the UK... and still fail in Indonesia. Why? Because Indonesia is a polycentric market where product-market fit has to be earned, not assumed. That point came up time and again during my conversation with Tassa Agustriana and Jim White yesterday. (Thanks again to both of you!!) Indonesia is made up of 17000 islands and covers a huge area (around 6-7 hours to fly west-east, covering 3 time zones) so you can't logically expect it to be a case of "one product or strategy fits all". A product that works in Jakarta may fail in Bali and not even come into question for Manado or Banda Aceh (& vice versa). Same goes for the importer you select: chances are they can't cover the whole country well so you need to select based on your product needs... Regulatory might be intimidating at first glance, but actually selecting the right distribution partner for your individual situation is perhaps where the true challenge lies. You can find the replay of yesterday's conversation here: https://lnkd.in/djQBH-sb ------------------------------------------------------------------------ Photo: 28th Sept 2018 in Jakarta We landed from Makassar to my WeChat going crazy with messages asking if we were ok... 10 minutes after we'd taken off, there'd been an earthquake on Sulawesi and following tsunami where almost 5000 people lost their lives. Harshi: mine of course was duck 😋
The most photographed drink in Southeast Asia isn't wine or craft coffee. It's a £6 milk tea. CHAGEE, Chatime and Singapore's Amacha 阿嬷茶语 have taken a street-side drink and turned it into a status symbol, and that leaves me thinking about the lessons for any food or drink brand looking at Southeast Asia as a growth market. A few things stand out to me (these are not new points, but worth mentioning again in this context because they're important!): 🛍️ The packaging is doing the heavy lifting. Chagee's cup carriers are designed to look like mini luxury shopping bags. Of course the product has to be good, but it's the packaging that gets it into someone's social media feed in the first place. 🎯 Localisation is a core strategy. Chatime lets their franchisees in Indonesia and the Philippines develop their own limited-edition drinks while keeping a consistent global identity. That's a hard balance to strike, and most brands I work with default too far in one direction or the other. 🗣️ Storytelling beats sugar content. Chagee renamed a Jasmine Green Milk Tea after a legendary zither player. Amacha built its visual identity around a Samsui woman, a real symbol of Singapore's history. These aren't random throwaway fantasy names, they're using deliberate cultural anchors that make a product feel like it belongs somewhere rather than being just dropped in from outside. 🧑⚕️ Health positioning is catching up with indulgence. Lower sugar, natural sweeteners, "better for you" claims. If you're exporting into this region, you need to know that the premium end of the market is starting to expect both the treat and the reassurance. (Consumers want to have their cake AND eat it so to speak 😉 ) None of this is unique to milk tea or even to Southeast Asia. I see the same pattern with clients trying to break into China, Korea and Indonesia in baby food, snacks and beverages. The brands that win aren't necessarily the ones with the best product on paper, they're the ones who understand that in this region, the drink (or the bar, or the pouch) has to work as hard on someone's phone as it does in their hand. For those of you exporting into Southeast Asia, is packaging and shareability actually moving the needle for your buyers and distributors, or is that still a Western lens on an Asian market? ----------------------------------------------------------------------- For more insights on specifically Indonesia, join me live at 11am CET today where I'll be discussing market entry with 2 experts. If you would like to read more long form content and get a free ebook on selecting the right international market for your company sign up at the link in the comments below. Photo: Chatime Indonesia Instagram feed screenshot
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Based on 80 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 80 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 80 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 80 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
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Kathryn Read is a B2B LinkedIn creator based in Austria with 9,786 followers, posting about Sales, Growth / GTM, and Marketing. On Naano, one sponsored LinkedIn post by Kathryn Read costs €375, a fixed price per post.
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