Lucky Jaiswal

Lucky Jaiswal

BBA Student @ Marwadi University | Microsoft Advertising Certified | Digital Marketing • Brand Management • Strategic Planning

LinkedIn creator · India · 88 followers

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About Lucky Jaiswal

As a dedicated Bachelor of Business Administration (BBA) student at Marwadi University, I am actively building a foundational understanding of Business Administration and Management. Expected to graduate in June 2028 , I possess core proficiencies in essential business tools, including Microsoft PowerPoint, Microsoft Word, and Microsoft Excel.I have taken the initiative to expand my knowledge beyond the classroom by earning certifications in key areas of the modern business landscape, notably the Fundamentals of Digital Marketing and AI-Powered Performance Ads Certification.I am a highly motivated student with a strong commitment to learning and applying business and digital marketing concepts. I am eager to connect with professionals and explore opportunities that will allow me to leverage my skills and academic background.

MarketingSEOCRM

My LinkedIn audience

Followers
88
Est. median reach
90
Engagement
1.8%

Public LinkedIn data · Aug 31, 2026

  • "Backlinks don't matter anymore" is one of the laziest takes in SEO right now. What's actually true: the quantity game is dead. Buying 500 spammy backlinks does nothing in 2026. But one relevant, high-authority link from a site Google already trusts still moves rankings meaningfully. The shift isn't "backlinks are dead" — it's "backlink farming is dead." Quality over volume, every time. If your SEO strategy is still counting links instead of evaluating relevance, you're optimizing for 2015 Google, not today's. #SEO #DigitalMarketing #ContentStrategy

    2 reactions · 0 commentsView
  • Apple just quietly upgraded a feature most people forget exists—Maps' "Flyover"—and it’s a masterclass in squeezing more value out of an existing product. The problem: Flyover always felt like a bit of a gimmick. It provided cool aerial shots of cities, but it wasn't genuinely useful for planning a trip or exploring a destination you’ve never been to. The target user: Travelers scouting a destination before booking, and curious explorers who want a real feel for a city—not just a flat map with pins. Why the GTM works: Apple didn't launch a new app or charge extra for this. They upgraded a feature already sitting inside Maps, which nearly every iPhone user already has open weekly. - No adoption curve. - No marketing spend required. - The distribution was already solved. My take: As a marketing student, this resonates with me: sometimes the smartest product move isn't a flashy new launch—it's making an underused feature suddenly worth opening. Retention beats acquisition when the audience is already there. Which "boring" feature do you think is quietly getting the biggest glow-up right now? Curious to hear your takes! 👇 #ProductMarketing #GTMStrategy #DigitalMarketing #Apple #GrowthMarketing

    2 reactions · 0 commentsView
  • Just wrapped up my Microsoft Advertising certifications across Retail, Display, and Search Ads. While it's easy to just collect certificates, the real value lies in breaking down the underlying strategy. Here are 3 key takeaways that changed how I think about paid media: 1. Intent beats reach every single time. Search ads are uniquely powerful because they meet a user mid-decision. True optimization isn’t just about who you show up for—it’s entirely about when. 2. Retail media is rapidly eating traditional display. The boundary between a standard "ad" and an organic "product placement" is disappearing. Modern brands aren’t just bidding for digital eyeballs anymore; they are aggressively competing for virtual shelf space. 3. Display isn't dead—it’s just frequently misused. Most display campaigns underperform because they are mistakenly optimized for immediate clicks. In reality, the true strength of display lies in driving frequency and recall—two completely different strategic jobs. Certifications are a great foundation, but the real unlock is forcing yourself to critically apply the frameworks rather than just passing the quiz. #MicrosoftAdvertising #DigitalMarketing #PPC #PaidMedia #ContinuousLearning

    2 reactions · 0 commentsView

Who engages with my posts

Based on 6 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.

Marketing3 of 5
Engineering / Data2 of 5

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Lucky Jaiswal is a B2B LinkedIn creator based in India with 88 followers, posting about Marketing, SEO, and CRM.

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