Lydia Fox

Lydia FoxAug 13, 2026

If you’re based in Malta and working in marketing, the iGaming Marketing Circle is an event you cannot miss. I’ve been waiting to see a marketing-focused event for the iGaming industry like this for so SO long. I can’t wait to hear all the takeaway’s of this event especially as I’ve always found intimate, close connection events so much more valuable than huge crowded rooms. The type of place where REAL conversations happen. I've seen how hard my good friend Brendon Spiteri has worked on this for the past few months, and know how great this will be as an inaugural event.

Lydia FoxAug 24, 2026

Been seeing some really bad advice going around that you shouldn't post blogs anymore for SEO purposes Let me explain why you SHOULD..... -Blogs help Google understand your expertise -Blogs help Google to pick up more keywords for your brand Blogs help with EEAT -Blogs allow you to target conversational long-tail queries -Blogs capture high-intent top-of-funnel traffic early in the buyer journey -Blogs compound organic traffic growth over time unlike paid campaigns -Blogs provide fresh content signals that encourage frequent crawler visits -Blogs expand your total addressable search market into adjacent niches -Blogs showcase first-hand experience, case studies, and original data -Blogs demonstrate thought leadership through informed industry stances -Blogs answer complex user intent thoroughly to satisfy search algorithms -Blogs build foundational brand trust by giving away free, high-value insights -Blogs humanize your business with a relatable voice and distinct personality -Blogs supercharge your site's internal linking structure to money pages -Blogs distribute link equity and PageRank strategically across the domain -Blogs establish robust topic clusters to build deep topical authority -Blogs lower bounce rates by guiding users to logical next reads -Blogs improve overall indexation rates for deep or newly published pages -Blogs naturally attract high-value backlinks from industry peers and writers -Blogs fuel digital PR pitches for podcasts, guest posts, and media features -Blogs act as linkable resource assets for outreach campaigns -Blogs help turn unlinked brand mentions into direct backlink opportunities -Blogs feed AI answer engines and LLMs that source long-form content -Blogs capture conversational queries needed for AI Overviews and voice search -Blogs train search algorithms to associate your brand name with specific entities -Blogs nurture warm leads by giving sales teams valuable educational assets -Blogs pre-frame the value of your solutions so prospects arrive ready to buy -Blogs proactively combat customer hesitations and buying objections -Blogs provide endless raw material to repurpose into social media content -Blogs act as primary conversion drivers to grow your email subscriber list -Blogs help you steal featured snippets from competitors writing thin answers -Blogs uncover and fill hidden content gaps your competitors are ignoring -Blogs future-proof your digital marketing strategy against algorithm shifts Need I continue?

Lydia FoxAug 26, 2026

Following Brendon Spiteri's lead, I've been thinking about how easy it is to get caught up in our own day-to-day grind and forget the people who actually make this industry worth working in. If you've been around long enough, you realise the tactics and metrics come and go, but the people in your corner are what keep you going. I wanted to take a moment to shout out some of the brilliant minds who challenge my thinking, support the work, and elevate the entire space: Brendon Spiteri — One of the first people I ask for any advice on anything affiliation, if you're in that space and don't know him - you should, an absolute weapon and one of the founders of iGaming Marketing Circle. If you're finding you are concerned your affiliate revenue isn't properly being accounted for, he's the one to talk to. Shahar Attias — The absolute master of iGaming retention and CRM and one of the people that is always in my corner reminding me and supporting me that its "I CAN" not "I CAN'T", if you're working in iGaming, and don't know this man - are you working in iGaming? Henk Wolff — A powerhouse when it comes to scaling operators and maximising profitability, someone I LOVE bouncing ideas off. Jake Marchant - One of the best developers i've ever met, and I'm VERY lucky to have him in my corner. Anything you need software wise, I couldn't speak more highly of him. Eugene Camilleri — Driving top-tier operational excellence and B2B execution across Europe and one of the most knowledgable people in the world in the game provider world and for any travel advice you might ever need. Kristina Rajzer — Brilliant at aligning marketing, brand positioning, and sales into a single growth engine, and a powerhouse far further and boosting revenue in new markets through partnerships and finding new ways of revenue. Mihail Criclevit — Built THE network and platform for anyone working in iGaming. If you haven't heard of OnlyiGaming you're missing out. Cristiana J. Dorobantu — Setting the industry standard for player protection and sustainable operations and SUCH a heart of gold (although I'm salty she beats me in chess....) Darko Ivanoski — Honestly the BEST iGaming SEO I've ever come across, and I'm so glad to have worked with him and learnt from him during my time working for Atlas SEO as he inspired me to become the person I am today. Danijel Dinulovic — My Maltese brother, and as his Linkedin headline says, the only payments guy you should love. Such a wonderful person, and one of the only people i'd trust in the PSP world. Pontus Magnusson - My previous boss at Serpify.com, he is such a kind and gentle soul while also being an absolute veteran in the iGaming industry and the one you should talk to if you need anything link building within the space. To everyone on this list: thank you for the insights, the collaboration, and for setting the bar high. If you’re not connected with these folks yet, definitely give them a follow.