Madhav Mistry

Madhav MistryNov 2, 2026

B2B and B2C aren’t opposites. They’re just two sides of the same buyer. The difference isn’t logic vs emotion. It’s timing. Context. Mindset. Most marketers still build funnels like it’s 2010. They separate humans into segments. B2B for business hours. B2C for weekends. But that’s not how people buy anymore. The person scrolling TikTok at midnight is the same one comparing vendors on LinkedIn at noon. They don’t stop being human just because they opened their work laptop. Here’s the uncomfortable truth: Most funnels fail not because of bad strategy but because they ignore how humans actually decide. And now, AI is rewriting that journey. Semrush data shows AI Overviews now appear in ~13% of Google searches, pushing direct answers ahead of links. In other words: Search ends on the same page. Users often never click through. Visibility is shifting from rankings → retrieval. Old funnels chase attention. New funnels earn trust. Old funnels push offers. New funnels build understanding. Old funnels treat awareness and conversion like endpoints. New funnels loop them because AI learns, adapts, and re-engages. You can pour money into ads and SEO, But if your message doesn’t resonate where buyers ask... Google, ChatGPT, TikTok, or LinkedIn You will never stay visible. Because the new funnel isn’t about traffic. It’s about trust. It’s not about clicks. It’s about conversations. It’s not about B2B or B2C. It’s about being human-first in every touchpoint. So if you want to build a funnel that: - Attracts trust - Converts curiosity - Retains believers Then stop optimizing for channels. And start optimizing for people. Because context shifts. Intent stays human. ♻️ Repost it to share with your network. Follow me Madhav Mistry for insights on marketing

Madhav MistryNov 3, 2026

Common misbelief: AI creative production is just "generating images." It's not. It is 5 connected workflows. Here's the breakdown: Generating images and videos with AI is an important part of creative production. But alone, it won't be enough to deliver consistent, high-quality marketing assets. Modern creative production requires strategy, inputs, generation, review, and distribution. A bit of everything, really. AI generation is becoming essential for modern marketing teams. But there are 4 other workflows that deserve equal attention. Here's what repeatable AI creative production requires: 1. Creative Brief ↳ Define your audience, offer, message, and creative format. ↳ Set brand guidelines and success metrics before generating anything. Without a clear brief, even the best AI models produce inconsistent results. 2. Creative Inputs ↳ Gather product images, approved brand assets, and visual references. ↳ Build structured prompts that reflect your brand identity. The quality of your inputs determines how useful your outputs become. 3. Higgsfield AI Generation ↳ Connect the Higgsfield API to automate creative production. ↳ Access 50+ creative models to generate images and videos. Instead of creating everything manually, generate controlled variations and track production jobs. This is where one-off creative becomes a repeatable workflow. Review & Production ↳ Check product accuracy and brand consistency across variations. ↳ Approve strong concepts, edit weak outputs, and save final assets. AI can accelerate production, but human judgment still determines what gets published. Distribution & Learning ↳ Adapt approved creative across different marketing channels. ↳ Track performance, identify winning patterns, and improve future briefs. The goal isn't just producing more creative. It's learning which creative actually performs. Most marketing teams will focus their energy on generating images and videos. But the biggest competitive advantage comes from connecting all 5 workflows. That's how you turn AI experimentation into a scalable creative production system. With Higgsfield, teams can move from isolated generations to repeatable creative workflows. Save this workflow for your next AI creative campaign. Repost to share with your marketing team. Follow me for more AI, content, and marketing workflows.

Madhav MistryNov 1, 2026

6 Harsh Truths About B2B Marketing in 2026 1️⃣ AI will not save a weak strategy. If you don’t know who you’re for, automation just scales confusion. 2️⃣ Visibility matters more than volume. If AI can’t retrieve, summarize, or cite your content, it doesn’t exist. 3️⃣ Thought leadership without proof is noise. Buyers trust experience, not opinions. 4️⃣ Influencers don’t replace credibility. They amplify it. Or expose that you never had it. 5️⃣ Content that educates will always outperform content that sells. Especially when AI decides what gets surfaced. 6️⃣ And no new tool will fix what you’ve been avoiding. That unclear positioning. That scattered content strategy. That “we’ll fix it later” mindset. They’re all coming with you into 2026. New year. Same playbook. Unless you decide otherwise. P.S. What’s one thing you’re letting go of before 2026?