Raphael Guilhem

Raphael GuilhemOct 27, 2026

Here's the structure behind every great launch video. And I'm open sourcing it all👇 Getting a product launch video used to mean a brief, an agency, three rounds of notes and a month of calendar. Now you point Claude at your product, it builds the whole thing and run on Poolday AI.: → Writes the script to a proven launch structure: hook, pain, turn, proof, payoff → Designs and animates every scene in your own type, palette and logo → Renders deterministic 1080p frames, so the same input always gives the same cut → Times voiceover, music and transitions to the beat map, not by hand → Ships with a library of 200 motion prompts, so you never start from a blank page PS. I made the this example launch video in one prompt. I turned it into a repeatable step-by-step workflow 👇

Raphael GuilhemOct 28, 2026

A marketing team from a $100M DTC brand showed me their complete BRAND BRAIN. It generates +200 on-brand assets/month and millions of impressions on autopilot. You connect in one click Claude and Pletor, with your product and your brand brain. It can shoot your 10 next campaign visuals, but it also can become your entire content system. First, you give it your website. It learns your: → Products → Brand kit → Collections → Art direction → Voice Then you simply ask: “Give me the SS26 campaign.” It generates real assets, on-model, on-palette, on-brief. One agent builds the moodboard. Another shoots the visuals and adapts them to every channel, all in the same conversation. So instead of giving Claude more prompts, you gave it what it was missing: eyes on your brand, memory of every product, and hands to produce. Claude thinks and your Brand Brain makes it look like you. I turned it into a repeatable step-by-step workflow 👇

Raphael GuilhemOct 22, 2026

AI can now master camera movement for furniture demos, using real products straight from the catalogue. Here’s how it works: - A 3D map first: I blocked out the whole house in plain white clay shapes, each piece at its real dimensions (the Escale sofa is exactly 240 × 113 × 89 cm). Then I drew the camera path through it. That’s the bottom half of the video. - One style frame per room: Each room’s clay view was turned into a photoreal frame, using the real Roche Bobois product photos and one shared set of materials: plaster walls, a concrete ceiling, walnut posts. - Wan 3.0 renders the walk: The video model follows the clay camera move exactly, and uses the style frames and product photos for the look. That’s the top half. The hard part is keeping it consistent. In my first test, a wall changed halfway through the shot because the room reference didn’t match the 3D layout. Locking every room’s materials to the same 3D map fixed it. Claude ran the whole process, from building the 3D scene to placing the products, writing the prompts, running the models and editing the final cut. Furniture brands no longer need a finished house to show how their collection lives together.