Treasure Babalola

Treasure BabalolaOct 9, 2026

If you're creating content, you probably want it to look polished. You don't want every graphic to become a whole production you have to go through. That's been one of my biggest challenges since launching my newsletter, Creator Marketing, Briefly. I already have static graphics I like. However, I needed an easier way to adapt them for different formats without starting over every time. So when I came across Jitter’s new AI Agent, I decided to put it to the test. I took one of those graphics, asked it to animate the graphic, resize it to a 9:16 Instagram Story format, and keep the motion subtle and aesthetically pleasing. What really caught my attention? Everything stayed editable. The AI didn't just hand me a finished video I was stuck with. It gave me something I could keep adjusting and making my own. I've attached the workflow below so you can see the original graphic, exactly what I asked for, and what it created. If you could hand off one annoying part of your content workflow to AI, what would it be? You Can Try Your Free Access on Jitter: https://lnkd.in/gjCX55-m #AD #Partner

Treasure BabalolaOct 7, 2026

I’ve observed dozens of partnership campaigns, and after seeing enough, I noticed a pattern in the ones that hold my attention and make me stop scrolling. The secret? The Before-After-Bridge Framework. A couple of the most effective creators use it in their partnership content, and I like it because the product isn’t the entire plot. 😂 Instead, they tell a story that puts the audience at the centre. They start with where the audience is now, show them where they want to be, and then position the product as the bridge that helps them get there. Here’s how it breaks down: ➡️ Before Start with the audience’s current reality. What are they struggling with? What takes too much time? What feels unnecessarily difficult? What are they currently doing that they wish was easier? For example, if you’re promoting a project management tool, you could start with someone jumping between Slack, Google Sheets, and three different tabs just to figure out what needs to be done next. Now, the audience has something specific to recognise themselves in. ➡️ After Once you’ve established the problem, show what changes when it’s solved. Not just ‘work becomes easier’, but what does that actually look like? Maybe that person can now see their tasks, deadlines, and project updates in one place. Maybe they no longer need to chase three people for the same update. Maybe something that used to take 30 minutes now takes five. Give the audience a transformation they can picture. ➡️ Bridge Now the product comes in. This is where you connect the specific feature you’re highlighting to the problem you’ve already established and show how it helps move the audience from their ‘before’ to their ‘after’. And this is where I think some partnership content gets it wrong. The product doesn’t have to arrive like a celebrity making an entrance. It just needs to have a clear role in the story. That’s the approach I want to bring to more brand partnerships: taking a product or feature, finding the story inside it, and turning that into content my audience can see themselves using. Have you observed this framework in ads from your favorite creators? Let me know in the comments.

Treasure BabalolaOct 12, 2026

Trust is one of the most valuable things you build as a creator. It’s also something you can lose much faster than you built it. Think about it: if I recommend a product to you and you try it, only to realize it’s terrible, you’re probably going to think twice the next time you see me recommending something. That’s why, as much as I’d personally enjoy getting a ‘we’d love to work with you for a campaign’ email, I’ve learned that I need to look beyond the excitement of getting a brand deal. 😂 Accepting a brand deal isn’t just about getting paid to create content; it’s also about being comfortable putting your name behind a product and recommending it to people who trust you. So before I agree to create content for a product, here are some things I always look out for: → Does it solve a pain point I’ve experienced? If I’ve used the product or dealt with the problem it solves myself, it’s much easier for me to create content that feels natural because I’m not trying to manufacture an experience I don’t have. Case in point: my recent partnership with Jitter (link in comments in case you missed it 😉) I’d rather talk about something I’ve needed than suddenly become an expert in a problem I discovered five minutes ago. → Would it be relevant to the audience I’ve built? I don’t want to recommend something just because a brand is willing to pay me. If I’ve spent time building an audience around certain interests, the product should make sense for the people who chose to follow me. Common sense, right? → Is the brand reliable? I look at their track record, the work they’ve done, how they present themselves online, and whether there’s enough proof for me to feel comfortable putting my name behind the product. I’m not expecting a brand to have been around since 1908, but I do want to see enough to know there are actual humans behind the website because in this age AI be doing wonders! 😁 → How do I feel during the process of speaking with them? Are they clear about what they need? Are they intentional about the work they’re doing? Do they communicate properly? Sometimes, the way a brand handles the conversation tells you a lot about what working with them will be like. If I’m already overwhelmed before the campaign starts, I’m not sure I want to find out what happens when we get to the actual work (in some cases you don’t need to see to believe; the vibe just being off is enough IMO) → Is the product easy to use? If I’m creating content about a product, I need to be able to use it properly. If I’m spending more time trying to figure out where everything is than using the product, that’s probably a sign (this does not mean being lazy to actually try to figure out how the product works; the key is balance, baby) These are my non-negotiables, but I’m curious: what are your non-negotiables before saying yes to a brand partnership? I’d love to hear yours.