Abiodun Ajayi

"What should I post on LinkedIn?" is almost always the wrong question. The real question is: how much time have you spent studying the people who are already winning here? How long have you engaged with them? How many LinkedIn Live sessions have you attended on the subject matters that you care about? Most people treat content like a task. They sit down, stare at a blank screen, and try to pull an idea out of thin air. Then they wonder why nothing comes. Here's what I've noticed, the ghostwriters who succeed, the brand and growth executives who never run out of ideas aren't more creative. They're more immersed. They spend time in the feeds of top creators. They read the comments. They notice which hooks get people to stop scrolling and which posts quietly disappear. They see the same questions coming up week after week in their niche, and they start recognizing patterns. The frameworks repeat. The objections repeat. The curiosity gaps repeat. Once you've absorbed enough of that, content ideas stop being something you chase. They become obvious. You see a comment thread and think, "That's a post." You hear a founder say something sharp on a call and think, "That's a hook." This isn't about copying anyone. It's about immersion. Inspiration is passive. Immersion is deliberate. You show up, you interact, you pay attention to what's working and why. And over time, the blank screen stops being scary because you've trained yourself to see content everywhere. If you're stuck on what to post, don't look for a content idea. See the content everywhere. Go study ten creators in your space for two weeks. The ideas will find you. #Ghostwriting #LinkedInContent #ContentStrategy #FounderContent

I pitched a client last week and they laughed at me. Not a polite chuckle. A full laugh. The kind you hear when someone trips on a curb. I told them: give me a shot. I'll get your content in front of the people who will actually write you $30k checks. They said, "We already have great impressions." Great impressions. Their content was being seen by 47,000 people who would never in their lives purchase an enterprise software contract. Forty-seven thousand people who clicked because the thumbnail had a sunset and the word "journey." This is a broken system where we have collectively decided that a big number is the same as a good number. However, a fishing boat captain does not celebrate dropping nets in a parking lot. The ocean is right there. Go to the ocean. Your client should not have to lose another quarter because their agency is optimizing for vanity metrics that impress nobody who matters. The real problem is that "reach" became a substitute for thinking. I made the bet. They took it. Three months later they had fewer impressions and more actual clients. The people who laughed are still posting sunsets. Let me be clear: this is what happens when we confuse visibility with value, and nobody in the room is brave enough to say the emperor is standing in a parking lot with a fishing net. Fix your targeting or enjoy your applause. #ContentStrategy #B2BMarketing #AudienceFirst #ThoughtLeadership #LinkedinGhostwriter #QualityOverQuantity #SalesEnablement #Ghostwriting

One proven way to win over a client is a bet along the lines of: "Give me a shot, and I'll get your client's content in front of the right people that will get you those 30k deals." Impressions are good, but they are meaningless if they are on the wrong audience.

Ghostwriting is an art. You are going into someone's mind, living their experiences, and sharing their story. It shouldn't be commoditized. Have you ever gotten a connection request from someone and you just shake your head? Because it's like a stranger just bumps into you and starts selling right away. Sometimes they do attempt to personalize the request, but it sounds so off. Ghostwriters: stop doing these 5 things in LinkedIn DMs. You’ll get more replies (the good kind) if you drop them. 1. Diagnosing them in the first message “I can see you’re struggling with X. Here’s why. Let me help.” You’re a stranger. They don’t believe you know their situation yet. It feels like you’re talking at them instead of with them. They shut down. 2. Asking open-ended questions “What’s your biggest challenge right now?” That’s homework. Most people won’t do it for someone they just met. Keep the ask tiny. 3. Pretending you’re not selling “No pitch, just wanted to connect!” Everyone can tell. The fake “no agenda” line is what actually feels off. 4. Empty follow-ups “Just circling back” / “Bumping this” These add zero value. If you’re coming back, bring something useful or don’t come back. 5. Taking silence personally Ghosting is normal. Timing, kids, travel, a full inbox. Most people quit right before the conversation would have started. What works better Lead with relevance, not a diagnosis. Give them an easy choice they can answer in 10 seconds. Be clear you have something to offer without being slimy. Follow up with a useful insight, not a nudge. Stay consistent. Silence is data, not rejection. You’re not bad at outreach. Most people were just never taught a system that actually fits how busy prospects behave. What’s one DM habit you’ve dropped that made the biggest difference?

How do writers stand out at a time of uncertainty, when many have had their livelihoods threatened in the ascent of artificial intelligence?