Anna Bertoldini

Anna BertoldiniSep 16, 2026

Job titles are becoming irrelevant (and they were never great to begin with). Now, there's a new way to talk about your unique experience and value. In the past few years, I've spoken at universities, conferences, and corporate events about building a professional brand and reputation. I once gave a workshop at a well-known university. Their event gathered hundreds of students from 60+ countries, most with nearly a decade of experience and in the middle of a big jump: new industry, new role, often a new country. Anyone going through change knows how destabilizing it is. Before pitching anything for the workshop, I asked one of the organizers what their students were routinely struggling with. Their main challenges. He named three things: 1. Impostor syndrome even when they know they're doing enough 2. How to stand out in an AI-flooded world 3. Job titles are either changing or disappearing, so how can they ride the change Let's talk about that third one. For decades, titles were pretty fixed, and once you stepped into a role, you knew your lane. Your title was kind of a map, people read it and roughly knew what you did. They could box you up into "marketing manager," "sales executive," "software engineer" and move on. Cool cool. Except you don't have to be a fresh grad to know this isn't the case anymore. If you've worked in corporate in the last few years, you know how fluid your work actually is. You shift and adapt to priorities as they come, and now with AI, it's getting even murkier. So that once-useful map is going blank. I've felt this myself recently. My last corporate title never captured the full scope of my work. With peers, recruiters, and clients, I still have to explain all that I did. My experience goes beyond what's in my headline. So I choose the part that's relevant to the person in front of me. That choice is the skill. So this is my prediction: the future isn't about the perfect headline. It's about point of view. The connective tissue between your experiences. The judgment, craft, and taste no tool can borrow from you. Because when your title stops explaining you, your perspective has to. If your title disappeared tomorrow, how would you explain what you do?

Anna BertoldiniSep 14, 2026

After years of speaking on international stages with sweaty palms and a deathly fear of delivering boring content, here's my formula for creating truly impactful presentations. From Dubai to Amsterdam, after lots of trial and error, I finally developed a system that makes every talk feel relevant and transformative for the people in the room. Whenever I prepare a presentation, I follow a 5-step framework to make sure the content lands. I'll share it with you. First, every keynote is personalized. I ALWAYS ask for audience demographics before I build anything: Are these corporate leaders? Founders? What industry? What function? The more you know your audience, the better your ideas will hit. Now the steps: 1. I start with the hook and context. You have maybe 90 seconds to grab attention. I open with a human moment or unexpected data point that signals "this matters to you." It has to be specific to THAT audience. Internal comms leaders have different pain points than C-suite executives. It needs to be relevant. 2. I build the case. Now that they're listening, I name the elephant in the room, the real problem they're facing. Not vague, not theoretical. Concrete. What happens if we don't solve this? Who feels the impact (team, business, customers)? 3. Reveal the framework or methodology. This is the "aha" moment. I share a clear, memorable structure they can hold onto, something they'll actually remember on the plane home or reference with their team next week. It doesn't need to be complicated, it needs to be usable. 4. Activate and illustrate. Theory without proof is... well, fluffy. This is where I bring real examples, case studies, screenshots, and the "show, don't tell" moment. 5. Commit to action I end with clarity: I recap 3-4 core takeaways and give them one specific thing they can do on Monday. That's what turns a good keynote into one that actually changes behavior. As you can see, every step builds on the previous one. You're not trying to cover everything, you're creating a journey from curiosity → understanding → belief → action. If you're speaking this year, whether in a presentation, keynote, or podcast, save this and adapt it to your content. Did you find this framework useful? Share your top challenge with creating presentations!

Anna BertoldiniSep 10, 2026

If you work in brand and comms, you know the struggle