Artur Perrella Glukhovskyy

Artur Perrella GlukhovskyySep 15, 2026

A client recently told us how they were found: Claude (and other AI search engines). That is the game now. So I wrote down exactly how I do keyword research to win leads from AI search. The full process I run with clients. It's in the carousel below. A few things most people still get wrong: - They chase traffic keywords. I search buying-influencing keywords. - They write to rank on Google. We write to be useful to users and AI. - They track positions. We track AI citations. Swipe through and steal the whole system. Which step would you have skipped? Found this useful? Repost to help me share more educational content. ♻️ #how #to #do #keyword #research #for #ai

Artur Perrella GlukhovskyySep 16, 2026

A few weeks ago, a teammate messaged me before my holiday to say my work ethic was admirable and that she hoped I'd recharge. First time. Which is funny, because years ago I was stuck in my career here in Italy and did not know what to do. So I left Italy in 2022, and I have tried to push boundaries every single day. This attitude brought me across multiple EU countries in 1.5 years. Italy, the Netherlands, and eventually Helsinki, a city where I knew no one, couldn't speak the language, and had no clear plan. My only real asset: - I love to create content online. - I was good at SEO, and I loved the work. - I knew I could be consistent to a level that many couldn't. I just had no idea how to turn that into something bigger. So in early 2022, with everyone around me calling it cringe, I started posting on LinkedIn anyway. That's when LinkedIn stopped feeling pointless to me. Four years later, that consistency led me somewhere I never expected. To a team I genuinely love working with. - People who ask "how are you doing?" at the start of every meeting and wait for the real answer. - A manager I lose padel matches to, then laugh about for weeks. - Teammates who message you before a holiday just to say your work ethic means something to them (thank you, Leigha Henderson🐰). My two cents here: Do the work consistently, and the biggest reward often isn't the revenue or the followers. It's who you end up in the room with + revenue. Along the way, the numbers came too. - Clients going from 400 to 1,800 daily clicks. - From 4,000 to 44,000 monthly visitors. Leads up 125% in six months. (BTW, you can achieve the same working with us at Scalerrs. Just book a call with us: https://lnkd.in/dDKJ5geD) To wrap up: If you're on the fence about posting here, or about sticking with anything long enough to see it pay off: Give it a go. I know it feels cringe. I know it feels like nothing's happening. But consistency has a funny way of compounding into something bigger. Enjoy the ride.

Artur Perrella GlukhovskyySep 4, 2026

Which website authority metric can I trust (DR, DA, TF, CF, AS, or SDR) [A study of 40k websites to find out] I make decisions with these numbers every week. But I never checked whether the numbers across tools even agree. The team at Collaborator.pro — PR Distribution Marketplace ran a correlation analysis across the metrics we all live by: - Ahrefs DR - Moz DA - Majestic TF & CF - Serpstat SDR - Semrush AS + 40000 websites in the dataset. Here are the results: 1/ These scores agree with each other far less than I assumed. Across the full set, no one pair of tools hit a very strong correlation. A few reasons why: - Every tool measures authority in its own way  - Most only capture link equity, which is one ranking factor out of many  - Coverage shifts depending on the region and the size of the site 2/ Then they checked which of these scores actually tracks organic traffic. Quick info before I shoot numbers at you: correlation goes from 0 to 1. At 0.7, the two scores have a very high correlation. At 0, knowing one tells you nothing at all about the other. Semrush AS scored 0.645. It's the only one in the set that gives you a real signal about traffic, and that makes sense, because AS has traffic baked into how it's calculated. Moz DA scored 0.238. In plain English: a site can have a beautiful DA and almost no visitors. Ahrefs DR? DR was never built to predict traffic. It measures the strength of a backlink profile, and it's the best tool on the market for that specific job. The mistake is mine: when we read a DR and quietly assume it means "this site gets visitors." What this means: A site can have a gorgeous DR/DA and almost nobody visiting it. My takes after reading the report: - DR, SA, and DA are not interchangeable, even though we all treat them like they are. They're created differently. - Read every score for what it was designed to measure. DR for link strength, AS for a traffic-aware view.  - Check traffic separately: These scores will never do that for you.  - On small sites, these numbers mean very little - None of these metrics is the truth on its own. You only get close to it when you look at all of them together. It's also why Collaborator cross-references multiple metrics before deciding whether a site is worth a placement. Full study here: https://lnkd.in/d-9vUHKd Which SEO metric do you use to make link-building investments?