Sponsored LinkedIn post
A dedicated post to introduce your brand to my audience.
Editor @ Apparel Insider
Companies pay Brett to write a post about their product on LinkedIn.
This page is where they book it. Below: Brett's audience, recent posts and price. Naano, the platform behind this page, handles the brief, your approval of the post and the payment.
€1,563per post, fixed price
or 5 posts for €6,638 · You approve the post before it goes live
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Editor & Publisher | Apparel Insider & Natural Fibres Insight | Finance, Sustainability & Supply-Chain Intelligence for the Global Textile Industry About I am an editor, publisher and investigative journalist with 25+ years’ writing experience and eight years leading Apparel Insider. I oversee both Apparel Insider and Natural Fibres Insight, delivering independent, data-driven reporting for the global textile and apparel sector. My focus is the intersection of finance, sustainability and supply chains, providing clear, useful analysis that helps brands, suppliers, investors and policymakers make better decisions. I lead a network of deeply connected writers and researchers to produce essential reading that goes beyond press releases and marketing narratives. Our coverage spans company performance and innovation through to the environmental and social realities of fibre production, manufacturing, logistics and end-of-life. The goal is to provide rigorous journalism, plain English, and insight that gets to the real story. Expertise across the textile value chain - Fibre economics (natural & synthetics), LCA and impact measurement - Farm-level and raw-material sourcing, certification and traceability - Manufacturing, labour standards, compliance and responsible purchasing - Supply-chain transparency, due diligence and trade/regulatory risk - Circularity, recycling, EPR, green claims and reporting standards - Market analysis, brand strategy, financial performance and risk If you’re working on complex sustainability, transparency or market questions in textiles, and need clear, independent analysis, let’s connect. … more Services Day to day, I run Apparel Insider and Natural Fibres Insight. I’m happy to consider guest blogs and select freelance gigs when they fit our mission and values. Blogging Editing Ghostwriting Request services Show all
Public LinkedIn data · Sep 23, 2026
NEW SYSTEM MAPS RECYCLED COTTON QUALITY GAP Not all recycled cotton is equal, even when two batches have the same average fibre length. With this in mind, Uster Technologies has developed a new grading system to assess whether mechanically recycled cotton is suitable for yarn production. The Recycled Fiber Matrix grades material from A to D, using measurements including fibre length, short-fibre content and nep count. The matrix was developed from recycled cotton samples sourced across China and India, as well as in Europe. With many brands now setting recycled content targets, it's vital that mills have material that can be processed consistently and spun into usable yarn. Uster says the matrix can help inform bale selection and blending ratios. It could also give buyers a clearer picture of the quality behind recycled-cotton claims. The next stage of this work will examine how increasing recycled content affects yarn performance. Chart source: Uster Technologies, Uster Recycled Fiber Matrix, 2026. Our story in comments.
BRISTOL BANS ULTRA-FAST FASHION ADVERTS IN UK FIRST Bristol City Council has banned ultra-fast fashion adverts as well as Black Friday promotions, flash sales and “while stocks last” offers. In a move which other councils will doubtless be watching closely, the council will restrict adverts promoting ultra-fast fashion across council-owned sites. These include billboards, bus shelters, printed materials and online channels. The council can now reject fashion advertising featuring limited-time sales or language designed to create urgency. Its guidance specifically identifies terms including “haul," “discounted," “flash sale," “Black Friday” and “limited shipping offer." Rather than focusing on individual retailers, the council will assess campaigns and decide whether they encourage ultra-fast consumption. More than 20 UK councils have restricted advertising for high-polluting products and services, but Bristol is the first to target ultra-fast fashion specifically. Our story in comments.
NEW TEXTILE STANDARD EXTENDS CERTIFICATION BEYOND ORGANIC FIBRES Global Standards, the nonprofit behind GOTS, has launched GRTS, a new processing standard covering a much broader range of certified textile fibres. The new standard can apply to eligible plant, animal, synthetic, man-made cellulosic and recycled fibres. This opens up a certification route for products that sit outside the organic fibre scope of GOTS. GRTS combines independent third-party certification with traceability, transaction verification and due diligence requirements across the textile supply chain. For existing GOTS-certified companies, there is also scope to align certification activities with current systems and audit cycles. The first textile manufacturers in India and Türkiye have already achieved GRTS certification, while certification is available through a network of 27 approved certification bodies globally. Full story from Apparel Insider in comments.
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How does this price compare? B2B creator rates 2026
Based on 34 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 34 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 34 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 34 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
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Brett Mathews is a B2B LinkedIn creator based in the United Kingdom with 46,856 followers, posting about Logistics / Supply Chain and Retail. On Naano, one sponsored LinkedIn post by Brett Mathews costs €1,563, a fixed price per post.
The Naano team casts the creators, writes the briefs, reviews every draft with you and reports results per creator. You approve the shortlist and every draft.