Carles Sistare

Carles SistareMay 29, 2025

I'll be attending Cannes Lions this year, connecting with those who are driving innovation across the advertising value chain. Whether you're a: 📈 Publisher looking to unlock premium demand and boost CPMs through Curated Direct Marketplaces 🎨 Advertiser exploring proprietary Fullscreen Mobile Formats to create more immersive brand experiences and decrease your effective CPMs though better KPIs 🎥 Creator seeking new revenue streams and ways to become the new high-relevance inventory source 🤖 Tech enthusiast curious about AdTech, GenAI, and the future of the supply chain Let’s talk. From AI-powered tooling to the OneScreen vision at Mobkoi, we're building new bridges between creativity, relevance, and performance. Feel free to reach out if you’ll be there. #CannesLions2025 #AdTech #Mobkoi #OneScreen #Innovation #GenAI #CuratedDemand #FullscreenFormats #PublisherRevenue #FutureOfAdvertising

Carles SistareAug 9, 2025

TTD’s guidance is a symptom, not the disease. TTD’s stock drop after cautious guidance should not be read as a failure of one company. It is another indicator that our industry is treating symptoms. Curating supply paths and moving budgets to CTV help, but they are not the cure. What is really happening: 1. Open web attention is shrinking as users spend more time inside logged in surfaces, including LLM interfaces and creator led walled gardens. 2. Identity is less the bottleneck inside logged in platforms. The real gaps are portability, auditability, and control across channels. 3. CTV grows, but margins compress for intermediaries and ROI proof is uneven across publishers and formats. 4. Incentives still reward volume. Massive amounts of low quality delivery inflate KPIs without incremental outcomes. 5. Creator influence rises inside walled gardens, shaping product discovery and decisions while remaining hard to measure outside each garden. And other real facts that only few are talking about: 1. Assistant mediated journeys. As LLMs handle discovery and decision steps, the web page stops being the unit of delivery. The buying surface becomes ranking inside assistants. 2. Creator mediated demand. Influence concentrates around creators, but brands lack portable formats and signals to turn that attention into auditable outcomes. What THE NEW ERA looks like: 1. We’ll have new sources of quality supply that users welcome and brands can audit. 2. Pricings will address verified outcomes with log level transparency and reconciliation rights. 3. CTV and creator channels will be parts of a portfolio, not the umbrella solution. 4. We’ll have cross channel transparent measures that will enable to compare apples to apples. 5. SPO will be the consequence, not the driver Where MOBKOI is innovating to embrace the new ERA: 1. New supply. One Screen provides full screen landings that act like fast and versatile microsites inside premium environments and consented apps. Creators are the new publishers. 2. Better outcomes. Excellent, interruption free experiences that raise attention and become real decision tools for users, not just impressions. 3. Clean activation. Direct pipes via Prebid or equivalent, easy activation in major DSP seats and curated sets, with supply chain transparency. 4. Outcome contracts. Commercial models aligned to verified outcomes rather than raw delivery. 5. One consolidated report that transparently compares outcome drivers across supply platforms and strategies. Action! If you want paths that hold up under SPO by default and convert creator and assistant attention into audited outcomes, let us run a controlled split against your current best route. Buy the evidences, not labels.

Carles SistareJun 4, 2025

Resilience is not a feature, it's a property of well-judged trade-offs. In AdTech, high-load distributed systems must operate within tight latency budgets and tolerate unpredictable spikes in traffic. Designing for resilience in this context means constantly revisiting foundational decisions. ⚖️ Consistency vs. Availability: As highlighted by the CAP theorem, when a network partition occurs during a real-time bidding event, do we prioritize a consistent outcome, or favor availability to respond within milliseconds, even if it means serving stale or partial data? 🧯 Backpressure vs. Throughput: Do we protect system health by applying backpressure and degrading gracefully, or accept temporary overload to maintain throughput and latency? 🔒 Failure Domains: Are we actually isolating failures, or simply reducing blast radius while allowing systemic risks to accumulate? From experience, many production incidents aren't due to flaws in infrastructure, but from misaligned assumptions between engineering, product, and data teams. Resilience often breaks at the boundaries between components, organizations, or mental models. 💬 I'm curious: • 🧠 Do you explicitly model CAP trade-offs in your architecture? • 📉 What have you learned from systems that failed under real load? #DistributedSystems #AdTech #CAPTheorem #SoftwareArchitecture #ResilienceEngineering #HighLoadSystems #RealTimeBidding