Charlie Lass

Charlie Lass

Founder @ Humble Inc

LinkedIn creator · United States · 88.1K followers
Open to collaborations

Companies pay Charlie to write a post about their product on LinkedIn.

This page is where they book it. Below: Charlie's audience, recent posts and price. Naano, the platform behind this page, handles the brief, your approval of the post and the payment.

€2,500per post, fixed price

or 3 posts for €6,250 · You approve the post before it goes live

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About Charlie Lass

Helping Founders build amazing startups • Founder of Humble.inc • Co-Founder of Aelo • Speaker • Author • Coach

I help people launch their ideas in days. Serial founder with 3 exits. Mentor to 750+. After 20 years of building really complicated things, I know what founders actually need: It’s not more information. They need the truth. The truth about their idea, about where they are, about themselves; and a deadline. I make that happen so they launch fast and stay sane.

E-commerceAISoftware

My LinkedIn audience

Followers
88,100
Est. median reach
25.5K
Reactions per post
110
Median of recent posts

My most engaged audience

73% Founder / C-level · 22% Marketing

From 510 people who reacted to or commented on my posts

Public LinkedIn data · Sep 18, 2026

  • The fastest way to become a truly inspiring leader? Assume you’re wrong. Not open. Not unsure. Not passive. Wrong. 👉 That one shift will save you more time, money, and embarrassment than anything else. Most founders and CEOs stop learning the second people start listening. They get a bit of traction. A bit of praise. A bit of status. Then something ugly happens. - Feedback is taken as disrespect. - Questions start to feel like challenge. - They start playing favourites to avoid conflict - Their Team shuts down completely. Because the Team see what gets rewarded. 📌That is how the rot starts. It’s the beginning of the end for most early stage companies. 👇 With a leader who needs to be the cleverest person in every conversation. 👇 With someone who says they want honesty, then punishes it. 👇 With someone who hires smart people, then ignores them. “Be teachable” is not a nice little slogan. It’s FUNDAMENTAL to your success. It is the difference between building a business that adapts and building one that disappears up its own arse. I have seen brilliant people become useless the moment they thought they were above being corrected. And I have seen leaders with less talent build exceptional teams because they stayed open, curious, and hard to offend. That is the game. Not knowing everything. 📌 Learning faster than your ego can wreck it. A few hard truths for anyone leading people: 1. The moment your team has to manage your reactions, they stop telling you the truth. 2. If you only accept feedback when it is perfectly delivered, you do not want feedback. You want praise. 3. The higher you climb, the easier it is to confuse agreement with respect. 4. If nobody challenges you, it is rarely a sign of strength. It usually means people have given up. 5. Teachable leaders get better. Untouchable leaders get exposed. Be the leader people can tell the truth to, and one who can see they are wrong. That is where the real edge is. - ♻️: Repost to inspire. ➕: Follow Charlie Lass.

    376 reactions · 161 commentsView
  • Ideas are cheap. Talking about them is even cheaper. I meet people all the time who are “building”. Then I ask what they’ve actually released… Nothing. 🤦‍♂️ They’ve named it. Explained it. Made a deck for it. Asked 140 people what they think. 📌 But they haven’t put anything into the world. That’s the bit that ACTUALLY matters. - You don’t need another coffee meeting. - You don’t need another month of research. - And you definitely don’t need everyone to understand it first. 👇Build the ugly version as cheaply as you can: 1. Get one raving fan. 2. Make one sale. 3. Ship one feature. 4. Find out what’s wrong. 5. Fix it. 6. Ship again. Ideas die in a vacuum. An idea gets infinitely more interesting the moment reality punches it in the face. STOP trying to convince people your idea is brilliant. Build something so good you don’t have to. Then tell us what happened. - ♻️: Repost to remind. ➕: Follow me to build something awesome.

    188 reactions · 176 commentsView
  • Western Union called the telephone a toy. Microsoft laughed at the iPhone. $2.1 trillion ago. These weren't idiots. They were the most qualified people alive, looking straight at the future, calling it ridiculous. - The New York Times said flying machines were millions of years away. - UK Parliament said the light bulb was beneath serious men. - Every department store in New York turned down the wheeled suitcase. 🚀 Want to build something amazing? Here's what you need to know: The inventors weren't more confident than their critics. If you read their letters... They were broke, terrified and ignored. (Sound familiar...?) They just kept shipping WHILE they doubted themselves. That reframe changed how I live. Confidence isn't the entry requirement. It's the receipt. There's stuff i do all the time that scares the shit out of me. You don't feel certain and then act. 📍 You act, something works, and certainty builds as you repeat it. I've started lots of companies and exited three. I didn't truly believe in ANY of them on day one. I believed in that a customer needed what I was building. That was enough belief to start, every time. 👉 So aim at the thing that feels too big. Not because you'll definitely land it. Because the laughter costs you NOTHING, and a small plan gets you the same critics with none of the upside. 😆 Let them laugh. Tells you more about them. But if nobody's calling your idea a toy, you may be building something too small to matter. I wrote a book about surviving this bit. It was scary as hell. It's called: You Suck and Your Ideas Are Terrible. Out next month. First chapter's free. DM me: "Terrible". - ♻️ : Repost to inspire someone new. ➕ : Follow me to be part of the next journey.

    110 reactions · 159 commentsView

Work with Charlie Lass

Choose a format for your next LinkedIn collaboration.

Sponsored LinkedIn post

A dedicated post to introduce your brand to my audience.

€2,500

3 LinkedIn posts

A series of posts to build visibility over time.

€6,250

5 LinkedIn posts

A series of posts to build visibility over time.

€10,000
Book Charlie

Your collaboration, managed on Naano

  • Share your brief with the creator
  • Review the content before publication
  • Manage your collaboration and payment
Create your brand account to continue. You can review the collaboration details before committing.

How does this price compare? B2B creator rates 2026

Who engages with my posts

Based on 510 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.

Founder / C-level73%
Manager / Lead15%
VP / Head / Director6%
Senior IC6%

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Booking Charlie Lass: frequently asked questions

Charlie Lass is a B2B LinkedIn creator based in the United States with 88,100 followers, posting about E-commerce, AI, and Software. On Naano, one sponsored LinkedIn post by Charlie Lass costs €2,500, a fixed price per post.

How much does Charlie Lass charge for a sponsored LinkedIn post?
One sponsored LinkedIn post with Charlie Lass costs €2,500 on Naano. It is a fixed price per post, the amount your brand pays. Packs of several posts are listed in the offers above. Compare with the B2B creator rates 2026 report
How do I book Charlie Lass?
Create a brand account on Naano, choose an offer on this page and send your brief. The price is held when Charlie Lass accepts and paid when the post URL is submitted. You can turn on draft approval to review the post before it goes live.
Can Naano run the campaign for me?
Yes. With Managed Campaigns, the Naano team sets the strategy, casts the creators, writes the briefs, reviews the drafts, pays the creators and reports results per creator and campaign. It is a three-month programme: a management fee from €3,000 per month, plus a creator budget from €6,000 per month. See Managed Campaigns

Want Naano to run the whole campaign?

The Naano team casts the creators, writes the briefs, reviews every draft with you and reports results per creator. You approve the shortlist and every draft.

See Managed Campaigns
€2,500per postBook Charlie