Cori Lindsey

Cori LindseySep 3, 2026

OK THAT’S A WRAP 🎥 We have 8 new Klaviyo case studies to add to the collection! Five things I did differently this time: 1. Didn’t over prepare. We organised kick off calls with talent to talk through the filming logistics and narrative at a high level. Less script, more conversation. We sent a list of questions in advance of filming day but encouraged not to over-prepare. This made for more natural soundbites. 2. Moved into an observation role. Last time I was lead interviewer. And when you’re the one doing the interviews, you get caught up in the moment trying to hold a good conversation. Which meant I needed excellent interviewers who actually know the nuances of each client and their account. The separation of interviewer and observer meant that I had free brain space to make sure we we captured the high-level story and the “so what.” 3. More time on set. We had talent come on set early to eat and hang out before hair and make up. Then 1.5 hours later, we’d start filming. This meant no one felt rushed, and we had lots of time to chit-chat before cameras started rolling. 4. Encouraged 2 people on camera per story. Having two people on camera is much less intimidating. I saw lots of finishing each other’s sentences, more context, and amazing outputs because of it. 5. Left time in between Singapore and Sydney. The extra 10 days left plenty of time to wrap up one project before moving on to the next batch. What on earth was I thinking trying to rush it last time 😂 Outstanding talent across the globe. THANK YOU: Leah Howatson, Jerry Jia, Andrew Lim, JJ Tan, Tetsuro Miyatake, Yujiro Numata, Will Durrant Alexander Chong, Carlie Campbell, Tanya Wijenathan, Braedi Tink, Angus Cowan, Adam Sharon-Zipser, Megan Barnett, Jamie Zhang. One very talented team: Josh Jeffrey Ashleigh Levett Emily Omerovic Germaine Tay Alkiff A. Yuki Izumida Lisa Tan （陳鑫琪） Ceri Anne Jones, Drou Angelides, Eleanor Walton, Jiaxin Zheng, Caleb Quek

Cori LindseyJul 8, 2026

A jar of Moccona instant coffee just teleported me 10 years back. ☕ I was bleach blonde (still half true), fighting for my chance at immigrating to Australia (SO not true anymore!!!), and wondering if my marketing skills had any real value in the world. (Does that ever leave?) We were using chunky typewriter fonts on Instagram. Making 3 instant coffees a day in the agency kitchen. Working 12-hour days on the Telstra account for minimum wage. And somehow, those were some of the best days! The real hero in this story is my old manager Vianna Kim, who took a chance on a girl with zero days of media experience. She taught me about fake deadlines, corporate charisma, and how to survive agency life with your soul intact. Lucky enough to still be friends today 🧡 And I'll never forget all of my old colleagues who made those late nights so much fun. 10 years later, I only make instant coffee, like, once a year but it still makes me SMILE every time! Also, Moccona has a new flavour: caramel latte 🧐 Vianna Kim Helen Guard Angeline Hartono Ayesha F. York Robilliard Robert Aoukar Annie Lemaire-Brooks

Cori LindseyMay 7, 2026

The best content advice I've read all year? Three words: be👏more 👏 weird 👏 Absolutely CONSUMED this book on my flight back to Sydney! I flagged 23 pages (out of 250). Here's what I'm still thinking about: —Storytelling is a practice. Show up daily. Make it consistent. Tie it to a reward. (Mine is matcha. Obviously.) —The weird detail IS the story. We've been so conditioned to make content "clear and accessible" that we've sanded off every interesting edge. Mysterious, unusual, odd — that's what makes people lean in. Safe and polished is forgettable. —Protect your brain. Use AI as an editor/enhancer—not the person doing the thinking. Every time you outsource your ideas to a chatbot, you're offloading cognitive capacity you won't get back. —Deep work > shallow work. Audit your time ruthlessly. Guard your attention like it's the only non-renewable resource you have. Because it is. $43 AUD. Fresh new book smell. 5 stars! 🌟🌟🌟 🌟 🌟