Sponsored LinkedIn post
A dedicated post to introduce your brand to my audience.
John Crickett
Founder / CTO / Software Engineering Trainer and Coach @ Coding Challenges
Open to collaborations
Companies pay John to write a post about their product on LinkedIn.
This page is where they book it. Below: John's audience, recent posts and price. Naano, the platform behind this page, handles the brief, your approval of the post and the payment.
€4,375per post, fixed price
You approve the post before it goes live
Looking for John? View LinkedIn profileA creator yourself? Create your own page
About John Crickett
Helping software engineers become better software engineers by building projects. With or without AI.
I’ve built and scaled high-performing teams of software engineers, shaped engineering culture, and driven technical strategy in VC-backed startups and multi-billion-dollar enterprises. I’m known for taking on underperforming teams and turning them into confident, capable, and effective engineering organisations. I combine deep technical expertise with a pragmatic, commercially driven approach to leadership. My MBA, along with experience as a founder and startup executive, enables me to align technology strategy with business objectives and deliver measurable commercial outcomes. A servant leader at heart, I focus on mentoring, coaching, and enabling teams to deliver software that drives growth and business success. I bring: - 25+ years of software engineering experience across a range of technology stacks. - 20+ years of software engineering leadership experience from Engineering Manager to VP Engineering/CTO. - 10+ years of shipping AI based products (across Evolutionary Algorithms, Constraint Propagation, Search and Optimisation, Neural Networks and LLMs). - 5+ years of experience representing software engineering at board level. - 3+ years of leveraging LLMs for software engineering.
SoftwareAIDeveloper Tools
My LinkedIn audience
- Followers
- 217,060
- Est. median reach
- 8.4K
- Reactions per post
- 59
- Median of recent posts
My most engaged audience
40% Senior IC · 76% Engineering / Data
From 351 people who reacted to or commented on my posts
Public LinkedIn data · Sep 2, 2026
Recent posts
All posts on LinkedInJohn Crickett
When a "CTO" posts this, you know they're a junior engineer with title inflation or a PHB straight out of Dilbert. More code does not equal more value.
447 reactions · 155 commentsViewJohn Crickett
Apparently there are engineers I respect that don't know about PHBs. So as a public service, if that's you, enjoy the cartoon below and if you do, check out Dilbert. It's a satirical look at working in an office with tech. A PHB is a Pointy Haired Boss. And if you're a fan, which is your favour strip?
166 reactions · 33 commentsViewJohn Crickett
Here's the reality of building a macOS app with AI, and why we don't see 10x productivity gains or everyone building their own apps. I built the core functionality with Kiro, that took a few hours. Without Kiro it would have been a few weeks. I tested the core functionality and dogfooded the app for a few days, made some changes and refinements. I decided to release the app, shipping a real app, built with AI. To do that properly, I need to sign it. To do that I need an Apple developer id. To do that, I need a DUNS number for my business. Bureaucracy. Got it, applied for the developer id, got turned down as the businesses doesn't have a website. So now I need a website for the business. Then I have to re-apply. None of it is hard, but it's time consuming and I'd rather be building the app than a website, just to tick a box.
59 reactions · 38 commentsView
Work with John Crickett
Your collaboration, managed on Naano
- Share your brief with the creator
- Review the content before publication
- Manage your collaboration and payment
How does this price compare? B2B creator rates 2026
Who engages with my posts
Based on 351 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 351 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 351 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 351 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
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Booking John Crickett: frequently asked questions
John Crickett is a B2B LinkedIn creator based in the United Kingdom with 217,060 followers, posting about Software, AI, and Developer Tools. On Naano, one sponsored LinkedIn post by John Crickett costs €4,375, a fixed price per post.
- How much does John Crickett charge for a sponsored LinkedIn post?
- One sponsored LinkedIn post with John Crickett costs €4,375 on Naano. It is a fixed price per post, the amount your brand pays. Compare with the B2B creator rates 2026 report
- How do I book John Crickett?
- Create a brand account on Naano, choose an offer on this page and send your brief. The price is held when John Crickett accepts and paid when the post URL is submitted. You can turn on draft approval to review the post before it goes live.
- Can Naano run the campaign for me?
- Yes. With Managed Campaigns, the Naano team sets the strategy, casts the creators, writes the briefs, reviews the drafts, pays the creators and reports results per creator and campaign. It is a three-month programme: a management fee from €3,000 per month, plus a creator budget from €6,000 per month. See Managed Campaigns
Want Naano to run the whole campaign?
The Naano team casts the creators, writes the briefs, reviews every draft with you and reports results per creator. You approve the shortlist and every draft.