Kashish Ahuja

Helping Brands Scale Profitably with AI | Growth & Retention Playbooks

I'm building Sway, a Shopify-native loyalty platform helping D2C brands turn one-time buyers into repeat customers. 200+ active merchants run their loyalty programs on Sway today, including Shark Tank-featured brands. On average, they see a 28% lift in revenue from repeat purchases. The road here: I joined EMB Global as one of its first 10 employees, working alongside Forbes 30 Under 30 founders, and stayed through its scale to a 200+ person team. There, I led the marketing category and worked with 300+ D2C brands on their retention and acquisition challenges. The pattern I saw over and over: brands pour everything into acquisition while their existing customers quietly churn. Retention was always the cheaper, more durable growth lever, and almost always the neglected one. That's the problem Sway exists to fix. Outside work, I'm a Taekwon-do black belt. A decade of learning that discipline and patience beat intensity, in sparring and in startups. If you run a D2C brand and repeat purchase rate keeps you up at night, my DMs are open. Always happy to talk retention.