kausshika S

kausshika SSep 16, 2026

𝗧𝗵𝗲 𝗰𝗵𝗼𝗰𝗼𝗹𝗮𝘁𝗲 𝘄𝗮𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗰𝗹𝗲𝘃𝗲𝗿 𝗽𝗮𝗿𝘁. 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝗻𝗴𝗲𝗿𝘀 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗳𝗼𝗿 𝗶𝘁 𝘄𝗮𝘀. 👀 Milka, a brand from Mondelēz International, placed a vending machine in Buenos Aires that couldn’t be activated by one person. To get the chocolate, strangers had to join hands and create a chain connecting the machine to the purple cow. And suddenly, a simple giveaway became an experience. People had to: → notice it → participate → talk to strangers → solve something together → and naturally share what happened 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝗼 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴. The product was the reward. 𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. Instead of telling people what Milka stood for, the campaign made people 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 the idea of connection themselves. And that’s a powerful lesson in consumer behaviour: 𝗣𝗲𝗼𝗽𝗹𝗲 𝗺𝗮𝘆 𝗳𝗼𝗿𝗴𝗲𝘁 𝘄𝗵𝗮𝘁 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘁𝗼𝗹𝗱 𝘁𝗵𝗲𝗺. 𝗧𝗵𝗲𝘆 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝘄𝗵𝗮𝘁 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹. That’s the kind of marketing I love studying where 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗱𝗲𝗮 come together to create something people actually want to be part of. And as a creator, that’s the part I find most exciting: 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝘀𝗸 𝗳𝗼𝗿 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. 𝗧𝗵𝗲𝘆 𝗴𝗶𝘃𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮 𝗿𝗲𝗮𝘀𝗼𝗻 𝘁𝗼 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲. Curious to see how Dirk Van de Put and the Mondelēz International team continue to build brand experiences that people remember. 𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗺𝗼𝗿𝗲? An advertisement you saw or an experience you became part of? 👀 #Marketing #BrandStrategy #ConsumerBehaviour #Advertising #ExperientialMarketing #MarketingStrategy #BrandStorytelling #CreatorMarketing

kausshika SSep 13, 2026

𝐌𝐚𝐲𝐛𝐞 𝐛𝐢𝐥𝐥𝐢𝐨𝐧𝐚𝐢𝐫𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐛𝐫𝐚𝐢𝐧. Maybe they’ve simply learned to protect their attention differently. 👀 That thought stayed with me after watching Raj Shamani’s conversation with Dr. Sahar Yousef, a cognitive neuroscientist at UC Berkeley. And honestly, this conversation goes far beyond productivity. It made me think about something we rarely talk about when we talk about success: What happens when you learn to understand your own brain? How you focus. How you recover. How you handle distractions. How your environment shapes your thinking. How constantly being “busy” can quietly destroy deep work. In a world where AI is making everyone faster, I think attention is going to become one of the most valuable human advantages. Because when everyone has access to powerful tools... The real differentiator may be knowing what deserves your attention in the first place. And there was another thought I had while watching this. Raj Shamani maybe five years from now, I won’t just be watching your interviews from my screen. Maybe I’ll be sitting across from you. You’ll be the interviewer. And I’ll be the speaker. Talking about the things I’m building, the lessons I’ve learned, and the journey that started with simply believing that my vision could be bigger than my current reality. I don’t know exactly how the next five years will unfold. But I know I want to build towards that room. Big vision. Long game. Let’s see what the universe does with it. ✨ And if that conversation ever happens, Raj Shamani I’ll remember this post☺️ What do you think will matter more in the AI era intelligence, discipline, or the ability to protect your attention? Raj Shamani Dr. Sahar Yousef #Neuroscience #AI #FutureOfWork #Productivity #Leadership

kausshika SOct 12, 2026

Then someone asks, Why is Gen Z so stressed? Maybe Gen Z isn’t lazy. Maybe the math just isn’t mathing. #GenZ #CareerReality