Lanny M. Heiz ✨

Content → Pipeline for B2B Founders at $1-5M ARR | Clay Enterprise Partner | Founder @ Enablement

You're doing cold outreach already. So your sales pipeline should be full. But where are the leads & deals? Creating a full sales pipeline is easy. You just have to: → Create an apollo account and build a list → Use an email template from a "LinkedIn Influencer" → Send emails & LinkedIn DMs with Lemlist and on top of that - share content on LinkedIn every day You probably tried this already. Or hired a Lead Gen Agency to do it for you. Why does it not work? Here's the truth #1 - Time You don't have the time to manually build lists AND personalise every message. So either reach out to just a few people or you just spray and pray #2 - Trust Everyone can send 1000 emails. Just look at your inbox: → You are spending 5-10 minutes every DAY to delete emails → You look like another Joe Shmoe wanting to ""jump on a call?"" = You & your message don't stand out. BUT You also know that this can work. You see people raving about tools like Clay, RB2B and AI generated messages. And you heard about that through people on LinkedIn. Ergo personal branding & outreach DO work. they can generate qualified meetings, a full pipeline and $$$ ONLY If you do it right and create an actual engine where everything is connected & automated This system is not just cold outbound and not just praying that your LinkedIn content creates inbound This is ALLBOUND And how do I know this? Two reasons: #1 - I've done it twice already I generated over $2.4m in revenue in my last role as sales leader at a HubSpot Agency ↳hyper personalised messages at scale in 2022 - BEFORE ai was even possible. And now at enablement we generated $200k pipeline in 20 days from a single campaign. We practice what we preach. Here's how we make our money: → 49.4% Outbound → 29.3% LinkedIn →21.3% Referrals #2 - We worked with over 70 B2B Tech Companies in the last 18 months Bound (fintech) → 2x Pipeline in Q1 24 → 70% Revenue from Cold Outreach Scrypt (fintech) - 10 meetings with C-level per month Skribble (B2B SaaS) → Reduced BDR Team by 80% → Still hit revenue targets XPLN (B2B SaaS) → 20+ meetings with CEOs per month Fruitcore Robotics (Robotics) → Consistently book 85+ meetings per month → $543k in Pipeline If you're thinking now: "That makes sense, I want know how you REALLY use AI & Automation to create a full pipeline - without a Lead-Gen-Agency or a big BDR team" here's the next step. DM me and we have a chat. PS: This only makes sense if you ACTUALLY want to make a fundamental change in your business and not just looking for a quick fix