Romana Kuts

Romana KutsSep 1, 2026

September 1, 2024. The day I went all in on SaaStorm and made it my entire personality. Two years later: September 2024 → 1 full-time hire (me) → 1 freelancer → 3 clients → €128K ARR September 2025 → 2 full-time hires (me + a designer) → 4 freelancers → €536K ARR → 8 clients September 2026 → SaaStorm cap!!! → 13 full-time hires → 6 freelancers → €1.3M ARR → 16 clients But the numbers aren't the part I'm most proud of. → SaaStorm is trademarked in the US, EU and UK → We're having our first-ever agency offsite next week → We landed multiple Series B clients and our first Series C → We landed our first YC-backed client and are delivering cool results → We launched paid search so we cover the entire search landscape → We nailed our ICP - and we know exactly who (!) isn't a fit for us That ICP one looks small written down, but it isn't. Learning to say no to the wrong clients changed this business more than any growth tactic did. And here's the part I don't usually say out loud: I wanted to quit at least 10 times. I was sitting at my laptop at 11 PM, doing the math on whether a 'normal' job would just be easier. That happened more than once. I'm really glad I didn't quit. The jump between 2025 and 2026 still doesn't feel real to me: €536K to €1.3M, 2 people to 13. And none of it was just me. It's the 13+ people who are working with SaaStorm full-time or on freelance. It's the 30+ European B2B SaaS companies who let us inside their business. It's the 100+ founders and marketers who trusted us with their pipeline. Thank you, all of you 💚 Let's see what September 2027 brings.

Romana KutsSep 15, 2026

I disappeared from LinkedIn for a week because we flew the entire SaaStorm team to Amsterdam 🇳🇱 Two years of running this agency, and most of us had never met. It sounds dramatic but it genuinely did something to me. You talk to these people every day, you know how they work, what they're good at, what annoys them. Then you're sat across from them at dinner and it's just...different. After two years, it finally felt like a real company and not a Slack workspace. What we actually did: → Reflected on where we started and where we're going → Did an escape room (one group escaped, one didn't) → Saw Amsterdam during the canal cruise → Ran a Start, Stop, Continue workshop → Had loooong dinners → Had lots of beer → Just had fun And now we go into Q4 with a much clearer plan than we had a week ago. P.S. guys, you're genuinely the best thing about SaaStorm 💚

Romana KutsSep 8, 2026

My worst-performing LinkedIn posts drove the most qualified pipeline. Here's why: The viral ones were broad: 1. agency/founder life posts 2. hot takes on SEO 3. opinions about AI 4. hiring updates Things anyone in marketing could nod along to. And yes, it's great for reach, but not so great for buyers. The quiet ones were specific: 1. Detailed Q2 vs Q1 results 2. Attribution problems in month 6 3. What a comparison hub actually costs to build 4. Why your ACV determines your content strategy Not many people engaged, but the five who did were VPs of Marketing at Series B SaaS companies with exactly that problem. That's the trade-off nobody talks about: → Your ICP is niche. → Pipeline rewards precision. → Real expertise repels people. → The deeper you go, the fewer people can follow. And the most important: buyers don't like posts. They read, screenshot, send it to a colleague, and book a call three weeks later. None of that shows up in your analytics. My strategy is: I still write the broad ones as they lead me to the audience that eventually reads the specific ones. But if I had to pick one metric to optimize for, it wouldn't be likes. Check which posts actually generated conversations in your inbox. I'd bet they're not the ones you'd guess. Turns out LinkedIn works exactly like search: traffic isn't pipeline ;)