Tania Zhydkova

YouScan Social Listening ✨ is now #4 among the most-used social listening platforms. (The State of Social Intelligence 2026 report). 💡 16% of practitioners say they actively use YouScan, up from 10.5% last year. The audience behind these numbers: 66% of respondents are managers or above. Also, 68% have at least seven years of experience. These are people who have tried plenty of tools and have every reason to be picky about which license they keep. 🤌🤌🤌 Thank you to everyone who took the survey, and to The Social Intelligence Lab team for running it. Link to the full report: https://lnkd.in/dgwchHP2

going viral is not cool anymore. is that true? Vogue Business published an article saying it isn't. i think the real reason is simpler and more brutal than a culture shift. so i've written a big serious article on it. 👇👇

Never underestimate a good old-fashioned vacation chill. Some things I brought home from Italy (in addition to myself being 90% composed of tiramisu): 🌱 Energy. I came back with something in my body that I did not have in May. Most of what we bring to work is energy turned into value for the business. When I am running on empty I can still answer emails and sit in calls, but the good thinking is just not there. 🌱 Perspective. Another culture shows you the same human things arranged differently. You watch how people eat, argue, sell, wait in line. Then you come back to your desk and that second angle tends to stick around for a while. 🌱 Priorities. Inside the daily flow I mostly deal with whatever is loudest that morning. With 2 weeks of distance my list quietly rearranged itself, and some of the things I had been treating as urgent turned out to be mostly noisy. 🌱 The big zoom out. Are these the projects I want to come back to? Are these the people? For me the strongest signal was missing them. By the end of the trip I felt real curiosity to get back to work, and that told me a lot.💖 🌱 Ideas. You give your brain space to sort what matters, and then something arrives while you are pushing sand around with your toes. A new product idea. A new content angle. Scientists call it diffuse mode, the state your brain drops into when you stop forcing focus . A lot of creative thinking seems to happen there. (8 years ago I learned it in the course “Learning how to learn” by the one and only Barbara Oakley). What did you bring home from your latest vacation?

what i learned from the 1 week of launching my SaaS product, Visuan: 1. your perfectionist should die. you won’t truly understand your users' needs until they show them to you on launch day. 2. this week, we found out the simplest possible needs of our users, and they were completely non-obvious to us. if we had dragged the launch out until it was ✨PERFECT✨, perfection still would not have happened. 3. we would have built a perfect product for OURSELVES. building for users is the whole point, and the launch is exactly what shows you what users need. 4. it felt great to hear support from everywhere. both Nazarii and i got a lot of support at our jobs, people congratulated us on the launch. it reminds me again that we are in the right place among the right people. in a place where we can be our true selves. 5. my friends and the members of my favorite marketing community Pretty Little Marketer supported me too. people care when you care. when launching products, it can feel lonely. look around with an open heart; you’ll find many kind eyes that care. 6. this is only the beginning, there is a lot of work ahead. my vision for the product is one-click image generation that goes beyond our own templates. every company should be able to upload their templates so we generate nice, meaningful images inside their own designs. 7. that way the designer keeps the creative work, coming up with templates that carry the brand's style and character. the boring work, making piles of nearly identical images from those templates for months, gets automated. 8. support for different languages is in the plans as well. i need this for myself first of all. our YouScan blog publishes in 4 languages, and it would be great to make images for all the language versions at once with one click. 9. in the coming days i will reach out to our first users and ask about their experience personally. any thought or wish is worth gold to me. that way i stop making a product just for myself and start making it for people too. and it feels really good 💖 10. if you’ve tried Visuan (visuan.ai), please get in touch to share your experience! i’m thrilled to have you with us from the start, and i can’t wait to learn how to improve your visual content workflow! thanks a lot and that’s it for today!!!! looking forward to the next week (I’ll share notes here every week). 🫶

Створити свій Claude-скіл для блогових статей було одним з найкращих рішень останнього року. Тепер кожна моя згенерована чернетка враховує: - Стадію воронки, під яку пишеться текст. - Пошуковий намір за головним SEO-запитом. - Бізнес-мету статті для мого конкретного продукту. - Заголовки, сформульовані як типові питання читача. - Answer-first абзаци з відповіддю у першому реченні (оптимізація під GEO/AEO). - Цифри з посиланням на джерело. - Цитати практиків із конкретикою людського досвіду. - Реальні кейси компаній. - Мій досвід від першої особи, людською розмовною мовою. - Таблиці порівняння там, де вони доречні. - Чеклисти з покроковими діями. - Pro tip блоки з практичною порадою. - Абзаци на 2-4 рядки і короткі речення. - Прості щоденні слова, без занадто розумного жаргону і маркетингових кліше. - Відсутність em dash, тріплетів, контрастних конструкцій і фігуральних лапок (та інших маркерів АІ). - Природні згадки продукту і зрозумілий CTA у кінці. Важко передати, наскільки це економить час… Для мене залишається додавання креативних елементів, а також редактура по сенсах, які ми хочемо транслювати до читача як продукт, з орієнтацією на болі читача. Ну і ще стратегія комунікації звісно, куди ж без неї)) Якщо вам цікаво спробувати попрацювати з моїм Claude скіллом для написання своїх статей також, він доступний за посиланням: https://lnkd.in/ddDw8nyS