Sam Williams

Sam Williams

Director of Product Engineering @ Caylent

LinkedIn creator · Germany · 23.6K followers

Sam is a creator on Naano, where companies pay creators to write posts about their product.

Below: Sam's audience and recent posts.

€250per post, fixed price

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About Sam Williams

Improving Amazon Connect with Serverless

I've been building on Amazon Connect since 2018, back when most people hadn't heard of it. Started at the first UK Connect partner, then ran my own serverless consultancy helping SMBs. Now I lead product engineering at ProNetX, where I get to design serverless systems that handle enterprise-scale contact center workloads. The thing that hooked me? The synergy between Connect and serverless is almost too perfect. You can spin up a full contact center in 5 minutes. Handle thousands of concurrent contacts across voice, chat, and email. Scale to zero when it's quiet. Pay nothing when there are no calls. It's serverless through and through - and building features on top of it with Lambda, Step Functions, and event-driven architecture just makes sense. What I love about my role is working across the full stack - from understanding business goals and operational pain points, to designing solutions, to actually shipping features. I find the most elegant solutions come from holding all those layers in your head at once. I learned so much from the community on my way up, and I want to give back. That's why I share what we're building at ProNetX - from deep technical how-tos to the business side of CX transformation. Whether you're an engineer exploring Connect for the first time or figuring out how to extend it for complex enterprise needs, I hope something here helps. If you're into serverless, contact centers, or just like seeing hard problems solved with clean solutions - stick around. ----------------------------- Outside of the world of AWS and software innovation, I'm an obsessive rock climber. I've been doing it since I was 5 and have been part of the British Team, competed internationally and travelled from China to Canada. I love the balance of physical, technical and mental challenge and the opportunity you have to push yourself. Even after 24 years I'm finding more ways to learn and improve. If you have any further questions or just want to chat about climbing, then drop me a message

SaaSCustomer SupportDeveloper Tools

My LinkedIn audience

Followers
23,643
Est. median reach
419
Reactions per post
4
Median of recent posts

Public LinkedIn data · Sep 26, 2026

  • One of the disadvantages to dating a book worm is that movies often become a running commentary on "that wrong" and "that's not how it happened in the book"

    13 reactions · 1 commentsView
  • Great place to spend the day. Even managed to kick off a Claude job from up here

    12 reactions · 0 commentsView
  • Have you worked with Amazon Connect? Do you want a job? We're hiring for Senior Connect Engineers in UK, USA, Canada and South America. Drop me DM or connection with 2 sentences on why you'd be great. Start the message with "sausages"

    4 reactions · 1 commentsView

Work with Sam Williams

Choose a format for your next LinkedIn collaboration.

Sponsored LinkedIn post

A dedicated post to introduce your brand to my audience.

€250

This creator is not accepting new bookings at the moment.

Your collaboration, managed on Naano

  • Share your brief with the creator
  • Review the content before publication
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How does this price compare? B2B creator rates 2026

Who engages with my posts

Based on 32 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.

Founder / C-level7 of 17
Manager / Lead5 of 17
Senior IC5 of 17

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Booking Sam Williams: frequently asked questions

Sam Williams is a B2B LinkedIn creator based in Germany with 23,643 followers, posting about SaaS, Customer Support, and Developer Tools. On Naano, one sponsored LinkedIn post by Sam Williams costs €250, a fixed price per post. Sam Williams is not taking new bookings right now.

How much does Sam Williams charge for a sponsored LinkedIn post?
One sponsored LinkedIn post with Sam Williams costs €250 on Naano. It is a fixed price per post, the amount your brand pays. Compare with the B2B creator rates 2026 report
How do I book Sam Williams?
Sam Williams cannot be booked from this page right now. You can book another creator on Naano, or let the Naano team run the campaign for you.
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Yes. With Managed Campaigns, the Naano team sets the strategy, casts the creators, writes the briefs, reviews the drafts, pays the creators and reports results per creator and campaign. It is a three-month programme: a management fee from €3,000 per month, plus a creator budget from €6,000 per month. See Managed Campaigns

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