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DJ and Events coordinator @ Equinox Sound
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Brand Strategy & Product Management professional | Digital Marketing | Gaming Community Growth | Music Operations | Managed Live Ops for Artist & Event Coordination @ Equinox | CIM Representative
I’ve always drawn from technical precision and creative expression.My journey started in code and sound, with a B.E. in Computer Science and a Diploma in Audio Engineering. I enjoy the technical side, but I’ve come to realize that my true passion is understanding the story behind why people relate to a product, a sound, a brand.Today, I’m using my technical skills in a business environment, pursuing a MSc in Brand Strategy & Product Management at Audencia Business School in Nantes, France.My marketing experience has two pillars, both closely related but distinct:Community & Diplomacy: As a Student Representative for The Marketing Club (CIM), I’m not just a member who attends events, I’m a member who helps build the environment. I organize workshops and collaborate with our leadership team to ensure maximum member satisfaction and participation. This experience has honed my diplomacy skills, and I’ve come to appreciate that a great strategy begins with listening to all stakeholders.Audience Engagement & Performance:Business schools teach you how to read a spreadsheet, but performing teaches you how to read a room. As a DJ and Music Operations Coordinator (DVRK ROZE) for Equinox, I’m responsible for managing end-to-end music operations from conception to execution. This is no hobby, it’s a real-world class in audience engagement and execution, where I turn creative ideas into actionable processes, ensuring that the music lands just right with our audience.I’m looking to network with Brand Strategy, Product Management, and Music/Entertainment industry professionals who appreciate a combination of technical skill and creative instinct.
My most engaged audience
34% Marketing
From 48 people who reacted to or commented on my posts
Public LinkedIn data · Sep 27, 2026
pitching a brand new product concept to a CMO of a global giant like SC Johnson is not just a slide deck presentation. It’s the ultimate reality check for your ideas. My team and I were faced with a massive challenge: bridging the gap between an effective cleaning product and zero-waste living. We saw that the green living market was estimated to hit 45 billion by 2032, yet people were still frustrated with complicated, expensive solutions. Our solution was ECOVER SoluShine. We eliminated costly shipping of water by using “Drop & Wow.” It’s an effervescent refill tablet that fights plastic waste, reduces shipping costs, and appeals to the Gen Z #CleanTok crowd. But it’s not just the product itself. We created an entire product ecosystem around it, from refill options to a digital communications approach that connects with Gen Z where they are. So, what was the outcome of all this hard work? We pitched our concept directly to SC Johnson's CMO Sébastien CHAUVE. We are proud to say that, from a tough competition, we won 2nd place, with a recognition letter from SC Johnson itself for the quality and depth of our work. Innovation is not just about having a good idea. It’s about proving it, making it scalable, and making it culturally relevant. Big shoutout to my team: Mariana Monroy, Stella Lopez, Isha Suryarao, Juliane Brundo, Othmane Naoui, and myself. We went from a classroom project to a Pitching win. A special thank you to Latchezar Hristov for making this opportunity possible and guiding our vision. What do you think is the biggest roadblock for consumers to switch to refillable products? #SustainableMarketing #ProductInnovation #ZeroWaste #FMCG #CircularEconomy #GenZMarketing #Ecover #SCJohnson #MarketingStrategy
It’s very easy to become obsessed with game mechanics. The difference between a success and a failure is often based on the data. I just completed a job simulation that forced me to think about strategy RPGs from a different point of view. The objective was to resolve particular business challenges with the help of data. I had to select the proper key performance indicators to assess success, not just the ones which were easily accessible. It wasn’t enough to merely find the data; I had to create a story out of it. This experience has helped me develop critical thinking and project management skills unlike any theory could have. I’ve learned that performance management is not about spreadsheets; it’s about communication. Unless you can clearly explain the “why” behind the data, it’s irrelevant. I’ve gained a much deeper understanding of what drives success in the gaming industry. #GamingIndustry #ProductManagement #GameAnalytics #DataDriven #MobileGaming
I never thought a perfume bottle could become a living system. But that's exactly what we built. At L'Oréal Brandstorm 2026, my team Kaviya G, Gloria Roseta Anthony Raj and I pitched AURA, an AI-powered fragrance system that not only smells good but also delivers personalized recommendations. It evolves with you. AURA reads how you feel. You choose your mood: confident, relaxed, creative, seductive. The AI translates that into a scent, unique to you, in real time. No two users smell the same. Your digital scent identity lives in the cloud and grows with your preferences over time. We also challenged the waste problem head-on. Refillable capsules. 60% less packaging. Zero compromise on luxury. Four brands - YSL, Prada, Margiela, and beyond as the vision for rollout. From a glass bottle to a living, breathing fragrance experience. I'm proud to have received the L'Oréal Brandstorm 2026 Certificate of Recognition for this work. But more than the certificate, this competition taught me how to think at the intersection of technology, emotion, and brand. That's a skill I'll carry far beyond any competition. What does "personalization" mean to you in the future of luxury? #LOrealBrandstorm #Brandstorm2026 #AIInnovation #FutureOfFragrance #LOrealLuxe
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Based on 48 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 48 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 48 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 48 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
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Srivatsan Gunasekaran Srinivasan is a B2B LinkedIn creator based in France with 422 followers, posting about Marketing, Creative, and Growth / GTM. On Naano, one sponsored LinkedIn post by Srivatsan Gunasekaran Srinivasan costs €75, a fixed price per post. Srivatsan Gunasekaran Srinivasan is not taking new bookings right now.
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