For creators and companies · Free tool
Sponsored post performance report
Turn the numbers you can actually verify into a short report a sponsor can read. Start with your LinkedIn post data, then add site and lead data if the brand shares it.
LinkedIn post numbers
Enter the observed totals for one post. Zero is valid; leave optional brand data blank if it is unavailable.
All calculations happen in your browser. No figures are sent to Naano.
Read the metrics in order
Engagement rate divides visible reactions, comments and reposts by observed impressions. Link click-through rate divides observed link clicks by impressions. Visit-to-lead rate uses the brand's measured site visits and leads. Cost per click and cost per lead require a known post fee and a nonzero result.
The result is a report of one post, not a claim that the post caused every later sale. Add the public post link, reporting date and data sources when you send it to a sponsor.
Frequently asked questions
Where do the numbers come from?
Enter observed post impressions, reactions, comments and reposts from LinkedIn. Add link clicks, site visits, leads and fee only if the creator or brand can provide those figures. The tool does not fetch or estimate them.
Why can link clicks differ from site visits?
A click on LinkedIn does not guarantee that the destination analytics recorded a visit. Consent settings, redirects, repeat clicks and blocked tracking can change the counts. Keep the two sources separate in your report.