Thomas Marcelle is CEO and co-founder of Naano, the B2B creator marketplace started in Paris in 2025 by Thomas, Alexis Jarre and Justine Namour.
Before launching the platform, the founders tested the model with a video AI startup: 300 LinkedIn micro-creators activated and +50% revenue in 30 days. Naano was built to make that result repeatable for B2B brands, on LinkedIn and now on X.
Thomas builds Naano in public on LinkedIn and runs growth and customer campaigns. The articles cover creator-led growth, founder-led distribution, and the economics and timelines of B2B creator campaigns.
Naano's story is told in an interview with Thomas on Xymag.tv and on FounderTrace.
Articles by Thomas Marcelle
- How to launch a product on LinkedIn: a day-by-day planA LinkedIn product launch plan from two weeks before to a week after: the launch post, founder and employee reposts, reposts with comment, creators who amplify, comments and the mistakes to avoid.
- How to launch a product on X (Twitter): a day-by-day planA launch plan for X, from two weeks before to a week after: the thread, the first hour, quote posts and replies, founders and creators who amplify, and the mistakes that kill reach.
- B2B Influencer Marketing Cost in 2026: What LinkedIn Creators Charge per PostWhat B2B influencer marketing costs in 2026: the median price brands paid per sponsored LinkedIn post by follower count and country (142 completed bookings, computed 3 November 2026), against agency, retainer and negotiated pricing.
- UTM links for LinkedIn creator campaigns: one link per postA practical naming system for LinkedIn creator campaign URLs: what to put in each UTM field, how to avoid duplicate tags, and how to verify the link before publishing.
- How to report a sponsored LinkedIn post to a brandA creator's one-page reporting format for sponsored LinkedIn posts: delivery proof, observed engagement, tagged traffic, leads and a clear next recommendation.
- How to Find Brand Deals on LinkedIn (2026)A practical system for B2B creators to find LinkedIn brand deals: build a sponsor list, pitch useful angles, qualify briefs and protect audience trust.
- AI Search Cites People, Not Your Brand Page (2026)Reddit and LinkedIn dominate AI citations while vendor pages get skipped. I checked the SERPs for our own category today. Here is what it means for B2B.
- The discount trap for LinkedIn creators (2026)Dropping your rate to win a sponsorship doesn't win it. It moves you into the band where brands don't follow through — and I have the marketplace data to show it.
- How to choose a B2B influencer marketing platform (2026)A buyer's scorecard for choosing a B2B influencer marketing platform: the 7 criteria that matter, how named tools compare, demo questions, pricing red flags and how to run a two-platform pilot.
- How to get paid for LinkedIn posts as a B2B creator (2026)A practical guide for LinkedIn creators who want sponsored posts: what B2B brands actually pay for, how much a post is worth at 2k, 10k, and 30k followers, where to find paid deals, and how to get paid without registering a company.
- LinkedIn Creator Marketplace vs Naano: what B2B teams should know (2026)LinkedIn announced its own Creator Marketplace on June 10, 2026: a creator discovery tool inside Campaign Manager, in alpha for select brands and creators in North America, English-only content. Naano is a B2B creator marketplace on LinkedIn and X where each creator sets a fixed price per post and booking, payment and tracking happen in the platform. Here is the honest side-by-side.
- The 90-Day Creator-Led Growth Playbook for B2B SaaSA week-by-week plan to stand up a creator-led growth motion for B2B SaaS in 90 days: source a first cohort of LinkedIn and X creators, launch, measure clicks, companies and leads per creator, then turn the winners into a repeatable engine.
- How to pay B2B creators: contracts, approvals and platform payoutsA practical workflow for paying sponsored LinkedIn creators: agree deliverables and a fixed post price, approve content, release payment and keep auditable records.
- B2B influencer marketing on LinkedIn: the 2026 playbookB2B influencer marketing on LinkedIn means paying niche practitioner creators to post about your product to an audience that already matches your buyers. What it is, what it costs in 2026, what good posts look like, and how to measure a program per creator.
- Influencer marketing ROI for B2B: how to measure creator campaigns on LinkedInHow to measure influencer marketing ROI for B2B creator campaigns on LinkedIn: the formula, a tracked link per creator, your own conversion events, self-reported attribution, holdouts and baselines, and a dashboard finance will accept.
- Creator-led growth: the complete B2B playbook (2026)Creator-led growth sponsors LinkedIn micro-creators at a flat fee per post. The full B2B playbook: what it costs, how to measure it, and a practical rollout plan.
- Founder-led distribution for B2B SaaS: when it works, when to hire creatorsFounder-led distribution is the channel layer of founder-led marketing and founder-led sales: the founder's personal LinkedIn becomes a primary acquisition channel. When it scales, when it stalls, how to measure it, and when to add creators.
- LinkedIn Ads vs creator-led growth: an honest CPL frameworkCompare LinkedIn Ads and sponsored creator posts with the same lead definition, attribution window and pipeline cohort. Naano uses creator-set fixed post prices, not click pricing.
- Which B2B creators overperform? Audience fit beats follower countFollower count explains only part of B2B creator pricing. Use audience fit, delivery history and a measured pilot to identify creators who outperform their audience size.
- Creator-led growth vs cold outbound: which fits your B2B SaaS motion in 2026?Cold outbound and creator-led growth reach buyers in different ways. Compare their cost structures, measurement requirements and the situations where each channel fits.
- LinkedIn Creator Marketplace in Europe: what B2B brands can use todayLinkedIn Creator Marketplace launched June 10 2026 as a US and Canada alpha, English only, with no European date. Here is what European B2B brands can use right now to run creator campaigns with payment and tracking included.
- LinkedIn Creator Marketplace explained: what it does and what it does notA fair explainer of LinkedIn Creator Marketplace, announced June 10 2026 in US and Canada alpha. What it does today (discovery), what it does not do yet (no payment rail, no performance tracking, English only), and where the gaps sit.