Naano vs Upfluence: e-commerce creator platform or B2B LinkedIn marketplace?

Naano and Upfluence both connect brands with creators, but they are built for opposite kinds of programs. Upfluence is a creator platform built around e-commerce: discovery in a database of 14M+ creators, outreach, a CRM, affiliate and sales tracking, store integrations and, on its top plan, creator payments, sold on custom-quoted annual plans with a 12-month minimum. Naano is a B2B creator marketplace for LinkedIn and X: 3,300+ B2B creators in 103 countries, each with a fixed price per post shown before you book, and no platform fee on Self-Serve. If your revenue runs through a store, Upfluence is designed for you. If your buyers are on LinkedIn, Naano is the closer fit.

Facts about Upfluence below come from its pricing page and homepage, verified on 3 November 2026.

What is Upfluence?

Upfluence is an influencer marketing platform for brands that run creator programs at scale, especially e-commerce brands. Its plans are organised in three tiers, each including the one below:

• Find Creators: discovery in a 14M+ creator database with advanced search, plus mass outreach from Gmail or Outlook with Jaice, its AI assistant, writing the emails.
• Scale Creator Programs (the recommended plan): adds the CRM, affiliate links and discount codes, e-commerce integrations (Shopify, WooCommerce, Magento, BigCommerce, Amazon), sales analytics and Jaice campaign creation.
• Run Programs on Autopilot: adds creator payments through Upfluence Pay, multi-currency payouts and US tax forms (1099/W9).

The networks named on the pricing page are Instagram, TikTok, YouTube, Twitch and Pinterest. LinkedIn is not mentioned as a creator network on the pricing page or the homepage. The homepage gives the database as "12+ million creators" where the pricing page says 14M+.

Upfluence's strengths:

• A large creator database and outreach tooling for programs with many creators
• Affiliate, discount-code and sales tracking tied to e-commerce stores
• Creator payments and tax forms handled on the top plan
• A fixed platform fee, with no percentage taken on sales

How much does Upfluence cost?

Upfluence does not publish prices. According to its pricing page, verified on 3 November 2026:

• plans are custom-quoted by module, team size and program volume;
• every plan is a fixed platform fee, and Upfluence takes no percentage of sales;
• plans are annual, with a 12-month minimum contract;
• there is no mandatory setup fee; a custom onboarding package or help from its agency team is optional;
• a free trial is available after an initial call.

Creator fees are separate from the platform fee. To compare total cost with a per-post marketplace, add the year's platform fee to what you pay creators, then divide by the number of posts you expect to publish.

What is Naano?

Naano is a creator marketplace built only for B2B, on LinkedIn and X: 3,300+ B2B creators in 103 countries (database count, 20 October 2026), mostly founders, operators and senior specialists in sales, RevOps, devtools, product, HR-tech and fintech. Each creator sets a fixed price per sponsored post, visible before you book. Booking, briefing and payment happen in the platform. Each creator gets a tracked link, so the brand sees the clicks on each creator's link, the companies and people who engaged with the posts, and the sign-ups captured by the Naano pixel when it is installed, per creator and per campaign.

Self-Serve is €0 a month, with no minimum and no annual contract: you pay for the posts you book. Managed Campaigns, run end to end by the Naano team, start from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum. As a price reference, the Naano price index puts the median completed booking at €122 per post for creators with 5,000–10,000 followers and €313 at 10,000–25,000 (142 completed bookings, 3 November 2025 – 3 November 2026, computed on 3 November 2026).

Naano vs Upfluence: side-by-side comparison

Why do teams look for Upfluence alternatives?

The reasons B2B teams compare Upfluence with other tools come from its published terms, not from a weakness of the product:

• The channel does not match. The pricing page names Instagram, TikTok, YouTube, Twitch and Pinterest. A B2B team whose buyers read LinkedIn needs creator supply on LinkedIn.
• The commitment comes before the test. Plans are annual with a 12-month minimum, so a team that wants to test creators on one campaign signs for a year first.
• The price is not visible up front. Plans are custom-quoted, which makes it hard to compare total cost with a per-post option before a sales call.
• The measurement is built for stores. Affiliate links, discount codes and sales analytics fit e-commerce; B2B teams usually measure clicks, sign-ups and the companies that engaged.
• The team does the creator work. Discovery, outreach and negotiation stay with your team, which suits a large program with dedicated operators more than a lean B2B marketing team.

When does Upfluence win?

Choose Upfluence when:

• Creator work must drive store revenue. Affiliate links, discount codes, e-commerce integrations and sales analytics are the core of the product.
• You run many creators at once. A large database, mass outreach and a CRM pay off when the program involves dozens or hundreds of creators.
• Your channels are consumer social networks. Instagram, TikTok, YouTube, Twitch and Pinterest are the networks Upfluence names.
• You have a team to operate it all year. An annual contract with a 12-month minimum makes sense when the platform is used continuously.

When does Naano win?

Choose Naano when:

• Your buyers are on LinkedIn or X. Naano's supply is B2B creators on those two networks, with their prices shown up front.
• You want to test before committing a year. Self-Serve has no platform fee and no annual contract: one campaign is enough to judge the channel.
• Your metric is B2B demand, not sales codes. Each creator's tracked link shows the clicks and sign-ups that creator brought, so the team can work out its own cost per result.
• You want it run for you. Managed Campaigns covers casting, briefs, approvals and follow-up.

Where Naano is not the right fit

Naano is narrower than Upfluence on purpose. Pick another tool when:

• Your program is on Instagram, TikTok, YouTube, Twitch or Pinterest. Naano covers LinkedIn and X only.
• You need affiliate links, discount codes or store integrations. Naano has none of these; it measures clicks, engagement and sign-ups, not orders in a store.
• You want to contact any creator, not only bookable ones. Naano lists creators who have a profile and a price; a creator who is not on Naano has to join first.
• You need hundreds of creators in one wave. A large consumer program is better served by a big database and mass outreach.
• You need US tax forms for creators you pay directly. On Naano, Naano pays the creators; if your finance team pays creators itself, Upfluence's Autopilot plan is built for that.

Switching from Upfluence to Naano

You do not have to migrate everything. Most B2B teams run the LinkedIn part of their program on Naano and keep Upfluence for what it does well, or let the Upfluence contract end after a test.

1. Check your contract dates. Upfluence plans have a 12-month minimum; plan the test so the decision lands before the renewal.
2. List the B2B creators you already work with. Export them from your Upfluence CRM and search for them on Naano; some will already have a profile and a price per post.
3. Book a first LinkedIn campaign on Self-Serve. Three to five creators whose followers are your buyers, at the price on their profile, with one brief.
4. Install the measurement. Each creator gets a tracked link; add the Naano pixel to your site to see sign-ups per creator.
5. Compare like for like. After the posts are live, compare the cost per click and per sign-up with your Upfluence programs, using your own analytics.
6. Decide what stays where. Keep Upfluence for store-linked programs; move LinkedIn and X to Naano, or hand them to Managed Campaigns if nobody on the team can run them.

Upfluence alternatives for B2B teams

1. Naano — book sponsored posts from B2B creators on LinkedIn and X at fixed prices, with payment and tracking handled. Self-Serve €0/month.
2. Favikon — a discovery, outreach and campaign workspace that names LinkedIn and X alongside Instagram, TikTok and YouTube, with a free plan and paid plans from €159 a month billed annually. See Naano vs Favikon.
3. Modash — discovery and influencer management across Instagram, TikTok and YouTube, from $199 a month billed annually. See Modash alternatives for B2B LinkedIn.
4. Passionfroot — a multi-channel creator marketing platform including newsletters, X and LinkedIn, with an AI agent. See Naano vs Passionfroot.
5. Traackr — an enterprise platform for global creator programs that need governance across markets. See Naano vs Traackr.

For the full ranking, read the best B2B influencer marketing platforms in 2026.

How we compared Naano and Upfluence

• What we compared: what each product is for, the networks it names, how creators are found and paid, how pricing works and what is measured.
• When: every Upfluence fact on this page was re-read on its official website on 3 November 2026. Prices and plans change; check the live pages before you buy.
• Sources: Upfluence's own pricing page and homepage only, no review sites. Where its pages disagree (14M+ creators on the pricing page, 12+ million on the homepage), we say so.
• Naano figures: the creator count is a database count of 20 October 2026; prices come from the live price index, computed on 3 November 2026 from completed bookings.
• Who wrote it: Naano. We compete with Upfluence for some budgets, so we list the cases where Upfluence is the better choice and link to its pages for every claim.

FAQ

How much does Upfluence cost?

Upfluence does not publish prices. Its pricing page says plans are custom-quoted by module, team size and program volume, that every plan is a fixed platform fee with no percentage of sales, and that plans are annual with a 12-month minimum contract (verified on 3 November 2026). There is no mandatory setup fee, and a free trial is offered after an initial call. Creator fees come on top.

Does Upfluence support LinkedIn creators?

Upfluence's pricing page names Instagram, TikTok, YouTube, Twitch and Pinterest for creator discovery and does not mention LinkedIn (verified on 3 November 2026). If LinkedIn is your main channel, confirm LinkedIn coverage with Upfluence before signing an annual contract.

What is the difference between Naano and Upfluence?

Upfluence is software for running large creator programs connected to e-commerce: discovery in a 14M+ creator database, outreach, CRM, affiliate tracking, store integrations and, on its top plan, creator payments. Naano is a B2B creator marketplace for LinkedIn and X: each of its 3,300+ B2B creators lists a fixed price per post, and you book, pay and track the post in the platform. Naano Self-Serve is €0 a month; Managed Campaigns start from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum.

What are the best Upfluence alternatives for B2B teams?

For sponsored posts on LinkedIn and X, Naano is the closest alternative: fixed creator prices, no annual contract on Self-Serve. Favikon suits teams that want their own discovery, outreach and tracking workspace with LinkedIn coverage. Modash suits Instagram, TikTok and YouTube programs with published plans from $199 a month billed annually. Passionfroot suits multi-channel programs that include newsletters and X.

Is Upfluence good for B2B marketing?

Upfluence is strongest when creator work must connect to store revenue: affiliate links, discount codes, e-commerce integrations and sales analytics. B2B teams whose buyers are on LinkedIn usually need LinkedIn creators and reporting on the clicks, companies and sign-ups each creator brings instead, which is what a B2B marketplace like Naano provides.

How do you switch from Upfluence to Naano?

Run one LinkedIn campaign on Naano Self-Serve before your Upfluence term ends: list the B2B creators you already work with, check which ones have a Naano profile and price, book three to five of them, and compare the clicks and sign-ups per creator with your current results. Keep Upfluence for store-linked programs if you still need them.

If your B2B team wants LinkedIn creator posts without an annual software contract, book creators on Naano's B2B marketplace or request a free creator shortlist.

Related reading

• Best B2B influencer marketing platforms 2026 (ranked)
• Naano vs Favikon
• Modash alternatives for B2B LinkedIn
• LinkedIn influencer rates by follower count and country

Sources cited

• Upfluence pricing page, verified on 3 November 2026: plans and features per plan, custom quotes, fixed platform fee with no percentage of sales, annual plans with a 12-month minimum, no mandatory setup fee, free trial after a call, networks named, 14M+ creator database.
• Upfluence homepage, verified on 3 November 2026: "12+ million creators", Jaice, payouts.
• Favikon pricing and Modash pricing, verified on 3 November 2026.
• Naano price index, computed on 3 November 2026: completed bookings created 3 November 2025 – 3 November 2026 (n=142).
• Naano creator database, 20 October 2026: 3,300+ B2B creators in 103 countries.