Alexis Jarre is CMO and co-founder of Naano, the B2B creator marketplace started in Paris in 2025 by Alexis, Thomas Marcelle and Justine Namour.
Alexis came to the problem from the creator's side. Before Naano, Alexis was a paid LinkedIn creator for the startup Pletor, publishing one sponsored post a week; the first one reached 135,000 impressions [FounderTrace, April 2026]. A brand paying a working professional to talk about its product to the right audience: that is the model Naano was built to make repeatable.
At Naano, Alexis leads marketing and the blog. The articles cover what sponsored LinkedIn posts really cost, how to brief and measure creator campaigns, and how Naano compares with the tools and agencies B2B teams evaluate.
Alexis studied management at Université Paris 1 Panthéon-Sorbonne (Master 2).
Articles by Alexis Jarre
- How to launch a B2B product with LinkedIn and X creatorsA step-by-step plan to use LinkedIn and X creators for a B2B product launch: choosing creators, booking ahead, one brief, draft approval, launch day and measuring each creator.
- How to Evaluate Creator Platforms for Multi-Brand CampaignsEvaluate creator platforms for multi-brand campaigns with a practical scorecard for audience fit, approvals, budgets, reporting and access controls.
- How to find and contact B2B creators on LinkedIn and X: marketplace or prospecting toolTwo ways to reach B2B creators on LinkedIn and X: book creators already listed on a marketplace like Naano, or find and message creators yourself with a LinkedIn prospecting tool like Sendable. When to use each, and how to combine them.
- Modash Alternative for B2B LinkedIn (2026)Comparing Modash and Naano for B2B LinkedIn creator campaigns: discovery, booking, pricing, measurement and the situations where each tool wins.
- Naano vs Passionfroot: LinkedIn creator marketplace or multi-channel creator OS?Naano and Passionfroot both help B2B teams work with creators, but they solve different jobs: Naano books B2B creators on LinkedIn and X at fixed per-post prices; Passionfroot orchestrates AI-assisted creator campaigns across seven channels. Pricing, alternatives and how to pick.
- Naano vs alternatives: how the B2B creator marketplace compares to LinkedIn Ads, influencer platforms, and employee advocacyA side-by-side comparison of Naano against the four real alternatives B2B SaaS teams evaluate: LinkedIn Ads, classic B2B influencer platforms, employee advocacy tools, and DIY creator outreach. Pricing, time to launch, where each one wins and where Naano is not the right fit.
- Naano vs Favikon: creator marketplace or creator campaign workspace?Favikon is a creator discovery and campaign workspace with rankings, outreach and tracking across LinkedIn, X, Instagram, TikTok and YouTube. Naano is a B2B creator marketplace where you book a creator's fixed-price post on LinkedIn or X. Here is how to pick.
- Naano vs Upfluence: e-commerce creator platform or B2B LinkedIn marketplace?Upfluence is a creator platform built around e-commerce, affiliates and creator payments, sold on custom-quoted annual plans. Naano is a B2B creator marketplace for LinkedIn and X with a fixed price per post set by each creator. Here is the practical comparison, with Upfluence's pricing and the best alternatives for B2B.
- How to Align LinkedIn B2B Marketing With Sales Follow-UpAlign LinkedIn B2B marketing with sales follow-up using clearer intent signals, CRM handoffs, relevant messages and realistic attribution.
- How to Build a LinkedIn Strategy for a B2B Webinar LaunchBuild a LinkedIn strategy for your B2B webinar with creator selection, a four-week launch plan, registration tracking and practical follow-up.
- How to Test B2B Ads Messaging With LinkedIn CreatorsTest B2B ads messaging with LinkedIn creators. Compare buyer signals, avoid false winners and validate promising angles before scaling spend.
- How to Assess the Best Platforms for Creators on Deal TermsCompare the best platforms for creators on pricing, usage rights, payment terms and reporting. Build clearer B2B LinkedIn deals before booking.
- How to Evaluate Creator Agencies on Client Approval WorkflowsEvaluate creator agencies on approval ownership, revision rules and publishing controls with a practical demo test and evidence-based buyer scorecard.
- How to Help LinkedIn Creators Test Your Product ClaimsHelp LinkedIn creators test your product claims with clear briefs, fair comparisons and honest sponsored posts that inform B2B buyers.
- What to Check in a LinkedIn Influencer's Past SponsorshipsBefore hiring an influencer in LinkedIn search, check past sponsorships for brand fit, clear disclosures, credible results and delivery quality.
- How to Find Creators Who Reach Finance Decision-MakersLearn how to find creators who reach finance decision-makers, with practical sourcing, audience checks, offer evaluation and campaign measurement.
- When to Renew a LinkedIn Influencer PartnershipDecide when to renew a LinkedIn influencer partnership with a practical framework for audience fit, campaign results, costs and renewal terms.
- Where LinkedIn Fits in a B2B Buying Committee's ResearchSee where LinkedIn B2B content fits in buying committee research, which evidence stakeholders need and how to measure its contribution.
- Why Your Best Content Creators Need Fresh Campaign AnglesGive your best content creators fresh LinkedIn campaign angles. Learn to refresh briefs, answer buyer questions and measure what changes.
- How to Coordinate LinkedIn Campaigns Across Multiple CreatorsCoordinate LinkedIn campaigns across multiple creators with shared briefs, clear approvals, publishing schedules and practical measurement rules.
- What to Check in a LinkedIn Creator Offer Before BookingReview a LinkedIn creator offer before booking: check deliverables, fixed fees, approvals, usage rights and reporting to avoid costly scope gaps.
- What Procurement Teams Need to Review in a Creator MarketplaceReview a creator marketplace before purchase: check contracts, fixed-price offers, data handling, payment controls and campaign approval requirements.
- Best B2B influencer marketing agencies in 2026 (LinkedIn-first, compared)The B2B influencer marketing agencies worth shortlisting in 2026, compared on LinkedIn depth, published pricing, minimum budgets and the B2B clients they name. TopRank Marketing, Creator Authority, Les Années Folles, Naano Managed Campaigns and more, checked on their own sites on 21 October 2026.
- LinkedIn influencer marketing agency: what it does, what it costs, how to choose oneWhat a LinkedIn influencer marketing agency actually does for a B2B brand, what it costs, the five questions to ask before signing, and when a platform is enough.
- X (Twitter) influencer marketing for B2B: creators, agencies and marketplacesHow B2B brands run influencer marketing on X (Twitter): where to find creators your buyers follow, what a sponsored post involves, agency or marketplace, and how to measure it.
- How to Set Frequency Limits for B2B LinkedIn AdsSet frequency limits for B2B LinkedIn ads with practical guidance on native controls, budget pacing, audience overlap and fatigue measurement.
- Naano vs Onalytica: B2B creator marketplace or enterprise influencer program?Onalytica sells influencer software and full-service B2B influencer programs to enterprise teams, built on a database of 700,000+ influencers. Naano is a B2B creator marketplace where you book a creator's fixed-price post on LinkedIn or X. Here is how to pick.
- Naano vs Creator Authority: two LinkedIn-first ways to run B2B creator campaignsCreator Authority is a LinkedIn-first creator marketing agency, now part of Billion Dollar Boy Group. Naano runs managed LinkedIn creator campaigns on its own marketplace of 3,300+ B2B creators, with published pricing. Here is how they compare.
- Naano vs The Influencer Marketing Factory: B2B specialist or multi-platform agency?The Influencer Marketing Factory is a multi-platform influencer agency with a B2B offer; Naano runs managed LinkedIn creator campaigns on its own marketplace of 3,300+ B2B creators, with published pricing. Here is which one fits a B2B brand.
- Naano vs TopRank Marketing: which B2B influencer partner fits your team?TopRank Marketing is a 24-year B2B agency that runs turnkey influencer and co-created content programs for enterprise brands. Naano runs LinkedIn creator campaigns on its own marketplace of 3,300+ B2B creators, with published pricing. Here is which one fits which job.
- B2B Creator Product Demo Campaign: Deliverables, Timeline and MeasurementPlan a creator-led product demo with a clear brief, review milestones, agreed deliverables and a measurement plan that separates publication from pipeline.
- How to Vet a B2B LinkedIn Creator's Audience Before Sponsoring a PostA practical evidence checklist for checking audience fit, comment quality, topic credibility and campaign readiness before booking a B2B LinkedIn creator.
- B2B Creator Campaign Tracking Template (2026)A practical B2B creator campaign tracking template: UTM naming, per-post records, funnel stages, QA checks and a weekly decision rhythm.
- How Long a B2B Creator Campaign Takes (2026 Data)Creators accept a sponsored post offer in a median of 35 minutes, then take another 7.7 days to publish. Real timelines from 300 Naano marketplace bookings.
- LinkedIn sponsored post price index 2026Rate cards say $500–$2,500 for a sub-10K creator. Naano's transacted median was €111. Real prices from 300 bookings, by follower tier, niche and country.
- LinkedIn Engagement Rate Benchmarks 2026 (By Follower Count)What's a good LinkedIn engagement rate in 2026? Benchmarks by follower tier, the two formulas that matter, and how sponsors use ER to set flat post fees.
- Sponsored LinkedIn post cost in 2026: B2B rate guideWhat a sponsored LinkedIn post from a B2B creator costs in 2026: transacted medians by follower tier from the Naano Index, delivery rates by price, how it compares with LinkedIn Ads, and how to budget a first campaign.
- Best B2B creator marketplaces in 2026 (LinkedIn-first, ranked)The best B2B creator marketplaces in 2026, ranked on the only criterion that matters: can you book, brief, pay, and track a creator inside the platform? Naano, LinkedIn Creator Marketplace, Passionfroot, Upfluence, GaggleAMP, and Favikon compared.
- Naano vs Kolsquare: B2B creator marketplace or European influencer platform?Naano and Kolsquare are both European platforms, but they serve different jobs: Naano books B2B creators on LinkedIn and X for pipeline at a fixed price per post; Kolsquare manages multi-channel consumer influencer campaigns under an annual license. Here's how to pick.
- Naano vs Skeepers: B2B creator marketplace or UGC and reviews engine?Skeepers runs UGC, ratings-and-reviews, and gifted micro-influencer campaigns for e-commerce brands; Naano books B2B LinkedIn creators for pipeline at a fixed price per post. Different problems, different tools — here's how to tell which one is yours.
- Naano vs Traackr: B2B creator marketplace or enterprise influencer management?Traackr is enterprise influencer relationship management for global consumer brands; Naano is a transactional B2B LinkedIn creator marketplace with fixed per-post pricing. Here's which one fits which job, and why most B2B SaaS teams shouldn't pay for enterprise IRM.
- How to forecast B2B pipeline from a creator budget priced per postA step-by-step model to forecast pipeline from a B2B creator budget: posts booked, posts published, visits measured in your own analytics, opportunities and new ARR. Every rate except the post price is a hypothetical you replace with your own data.
- CPC vs flat-fee creator sponsorships: how B2B creator pricing models compareB2B creator sponsorships are priced per post, on clicks, on impressions, on leads or on retainer. What each model charges for, who carries the risk, and why Naano uses a fixed price per post set by each creator.
- B2B influencer agency vs platform: which should you use?Should you hire a B2B influencer agency or run creator campaigns on a platform? Here is an honest breakdown of cost, control, speed, and risk for each, and how to decide based on your team and stage.
- How to find B2B creators on LinkedIn: a practical sourcing guideFinding the right B2B creators on LinkedIn is a sourcing problem, not a search problem. Here is the step-by-step method to build a shortlist of on-ICP micro-creators who actually drive pipeline, and how to qualify them before you pay.
- What Is a B2B Creator Marketplace? Definition + 2026 PricesHow B2B creator marketplaces work: matching, briefing, payment and tracking — and what a sponsored LinkedIn post really costs (median €117 under 10K followers, n=239).
- Launch a B2B LinkedIn Creator Campaign in 30 DaysA practical 30-day plan to select, brief and book B2B LinkedIn creators, review posts quickly and measure outcomes without invented benchmarks.
- Employee advocacy vs creator-led growth: where each one winsEmployee advocacy amplifies your team's existing LinkedIn networks; paid B2B creator posts reach buyers outside them. A line-by-line comparison of audience, cost model, setup and measurement, and when to run both.
- Naano vs GaggleAMP: external creators vs employee advocacy for B2B SaaSNaano and GaggleAMP both grow B2B brands through people-led distribution, but they activate different audiences. Naano books sponsored posts from external B2B creators at a flat fee per post; GaggleAMP amplifies your employees' posts. Here's when each wins.
- Naano vs Influitive: external creator marketplace vs B2B advocate marketingNaano and Influitive both help B2B brands grow through people-led distribution, but they activate different audiences. Naano books sponsored posts from external B2B creators on LinkedIn and X at a flat fee per post; Influitive runs structured advocacy programs with your existing customers. Here's when to use which.
- Naano vs Lemlist: creator-led growth vs cold outreach for B2B SaaSNaano and Lemlist are not the same product, but B2B teams often choose between them when allocating growth experiment budget. Here's how the two motions compare and when to run both.
- What LinkedIn Impressions Reveal About Buyer AwarenessLearn what LinkedIn impressions reveal about buyer awareness, how to assess audience fit and which signals matter for B2B creator campaigns.
- How to Scope Repeat Work for Brands as a LinkedIn CreatorScope repeat work for brands on LinkedIn with clear deliverables, fixed fees, approval rules and renewal terms that protect your time and credibility.
- When to Pause LinkedIn Sponsored Posts During a Brand CrisisKnow when to pause LinkedIn sponsored posts during a brand crisis, protect creator relationships and restart with clear approval criteria.
- How to Build a B2B Content Creator Media KitBuild a B2B content creator media kit with audience proof, campaign results, clear deliverables and pricing that helps brands evaluate your fit.
- How Brands Can Use Creator Content in Sales EnablementTurn content from a creator brands trust into B2B sales enablement assets. Learn about reuse rights, rep workflows and measurement.
- How to Set Pay by Post Terms When a Launch Date ChangesSet pay by post terms for launch delays, rescheduling, completed work and payment deadlines. Protect your budget and LinkedIn creator relationships.
- How to Set Creator and Influencer Exclusivity TermsSet creator influencer exclusivity terms that protect your B2B campaign. Define competitors, timelines, compensation and fair exceptions before booking.
- When LinkedIn Sponsored Content Needs Paid AmplificationWhen to put LinkedIn ad spend behind a sponsored creator post: find the bottleneck, define a capped test, secure usage rights and measure what paid reach added.
- How to write a B2B sponsored post that converts (with examples)A high-performing B2B sponsored LinkedIn post follows a hook-story-resolution-CTA structure and reads like a recommendation, not an ad. Here's the anatomy, the anti-patterns, and two example structures.
- Outbound Isn't Enough: Building a LinkedIn Growth Stack That Actually ConvertsCold outreach into a cold audience converts badly. Learn how to pair LinkedIn prospecting with B2B creator marketing to warm your market before you reach out — so your outbound stops landing cold.