Alexis JarreCMO & Co-founderA LinkedIn influencer marketing agency does one job for a B2B brand: it puts your product in front of your buyers through the people they already read on LinkedIn, and it handles the work that makes that possible. This guide explains what that work is, what it costs, and how to tell a good agency from an expensive one. If you want the short answer first, the LinkedIn influencer marketing agency page sums it up.
What a LinkedIn influencer marketing agency actually does
The work is the same whoever does it. An agency is worth its fee when it does all of it well:
→ Casting. Finding creators whose followers match your buyers by role, sector and country, not just creators with a large follower count. → Booking. Agreeing a price and a scope with each creator, in writing. → Briefing. One brief with the message, the page readers should open and what the post must not say. → Review. Reading every draft before it goes live, so nothing goes out that your legal or product team would not sign. → Payment. Paying creators, many of whom are salaried professionals who do not invoice brands. The mechanics are in how to pay B2B creators without invoices. → Reporting. Showing what each creator brought to your site, not only the likes. → Amplification. Boosting the best posts with LinkedIn ads so they reach buyers beyond the creator's own followers.
What it costs
Most agencies do not publish their prices, which makes comparison slow. Where prices are published, they combine a management fee and a creator budget. Naano Managed Campaigns, for example, is a three-month programme: a management fee from €3,000 per month plus a creator budget from €6,000 per month, with LinkedIn ads on the best posts included. Creator spend is always separate from the fee. The comparison of 13 B2B influencer marketing agencies lists the prices that other agencies publish.
Five questions to ask before you sign
- Is the price published, and what does it include? Ask whether the creator budget, the ads and the reporting are in the fee or on top.
- Who are the creators? Ask to see real profiles for your market and language before you sign.
- Do you approve every draft? Your brand is in every post. You should see each one before it goes live.
- Who keeps the creators and the data? If the relationships and results live only at the agency, you start from zero the day you leave.
- How are results reported? Each creator should have a tracked link, so you can tell which creators brought visits, sign-ups or purchases, and which to book again.
When a platform is enough
If someone on your team can brief creators and review drafts, you may not need an agency at all. On Naano Self-Serve you book LinkedIn and X creators yourself, at the fixed price per post each creator sets, for €0 per month. The trade-offs between the two models are laid out in B2B influencer agency vs platform.
Where Naano fits
Naano offers both on the same marketplace. With Managed Campaigns the Naano team sets the strategy, casts creators from a network of 3,300+ B2B creators in 103 countries (counted on 20 October 2026), writes the briefs, reviews drafts, pays creators and reports per creator and campaign. You validate the shortlist and approve every draft, and the campaign runs in your own Naano workspace, so the creators and the results stay with you. The same team also runs campaigns on X; see the X influencer marketing agency page.
What does a LinkedIn influencer marketing agency do?
It finds LinkedIn creators whose followers are your buyers, agrees the price and scope with them, briefs them, reviews their drafts, pays them and reports on what the posts brought. Some agencies also boost the best posts with LinkedIn ads.
How much does a LinkedIn influencer marketing agency cost?
Most agencies quote after a call. Naano Managed Campaigns publishes its price: a management fee from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum and LinkedIn ads on the best posts included.
Should I hire an agency or use a platform?
Hire an agency when you have budget but nobody to brief creators and review drafts. Use a platform when someone on your team can run the campaign and you want to keep the creator relationships in-house.
Can a LinkedIn influencer agency also run X?
Some can. Naano Managed Campaigns runs B2B creator campaigns on LinkedIn and on X from the same workspace.
To have the Naano team run your LinkedIn creator campaign, see how Managed Campaigns work or book a campaign call.
Related reading
CMO & Co-founder
Alexis Jarre is CMO and co-founder of Naano. Before Naano, Alexis was a paid LinkedIn creator, publishing a sponsored post weekly for the startup Pletor.
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