Alexis JarreCMO & Co-founderCreator Authority and Naano are two of the few companies built specifically for B2B creator marketing on LinkedIn. Both run campaigns for brands with creators whose audiences are professionals. The difference is the engine underneath. Creator Authority is an agency, now part of a large creator marketing group. Naano is a B2B creator marketplace whose Managed Campaigns team casts from its own network, at a published price, and leaves the campaign in the brand's workspace.
Facts about Creator Authority below come from its website and from trade press, checked on 21 October 2026.
What is Creator Authority?
Creator Authority describes itself as "an influencer and creator marketing agency built for LinkedIn and professional audiences". Its services cover strategy, creator identification, creative and production, paid media and measurement, and it states that it is a certified LinkedIn Marketing Partner.
On 19 October 2026, Marketing Dive reported that Billion Dollar Boy Group had acquired Creator Authority as its bet on B2B creator marketing. Its site now lists the group's New York and London offices. Pricing is not published.
Creator Authority's strengths:
- A LinkedIn-first focus and LinkedIn Marketing Partner status.
- Creative production and paid media in-house, useful when posts are amplified as ads.
- The resources of a large creator marketing group since the acquisition.
What is Naano?
Naano is a B2B creator marketplace. Brands book creators themselves on Self-Serve, at a fixed price per post set by each creator, or hand the campaign to Naano Managed Campaigns:
- Network: 3,300+ B2B creators in 103 countries (Naano database count, 20 October 2026), listed with their role and audience on the marketplace.
- Service: a dedicated Naano team runs strategy, creator casting, briefs, draft reviews, creator payments and reporting. You approve the shortlist and every draft before publication.
- Pricing: published. A management fee from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum. Self-Serve is €0 a month.
- Measurement: a tracked link per creator; clicks, visits and sign-ups reported per creator and per campaign.
- References: Finary (22 posts, 20 creators, 300,000 LinkedIn impressions), Attio (16 creator posts for the French market), and Synthesia (creators published in English, French and Spanish).
Naano vs Creator Authority: side by side
| Dimension | Naano Managed Campaigns | Creator Authority |
|---|---|---|
| Model | Managed service on a B2B creator marketplace | LinkedIn-first creator marketing agency |
| Ownership | Independent | Billion Dollar Boy Group (since October 2026, per Marketing Dive) |
| Creator supply | Naano's own network of 3,300+ B2B creators, visible on the marketplace | Creator identification as part of each engagement |
| Paid amplification | Organic sponsored posts; amplification by agreement | Paid media offered in-house |
| Pricing | Published: from €3,000/month + €6,000/month creator budget, 3-month minimum | Not published |
| Approvals | You approve the shortlist and every draft | Defined per engagement |
| After the campaign | Creators and results stay in your workspace; book directly on Self-Serve | Program run by the agency |
When is Creator Authority the better fit?
- You plan to amplify creator posts with paid media and want production and media buying from the same partner.
- You want a partner backed by a large creator marketing group with consumer and B2B experience.
When is Naano the better fit?
- You want to see the creators before you commit: the network is on the marketplace, with roles and audiences.
- You need a price up front: a management fee from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum.
- You want to keep what you build. Creators, drafts and tracked results stay in your Naano workspace, and your team can rebook the same creators directly.
- You sell across Europe as well as the US: Naano casts creators per market and language, with campaigns published in English, French and Spanish.
Creator Authority alternatives
- Naano Managed Campaigns — the Naano team casts B2B creators from Naano's own network of 3,300+ creators on LinkedIn and X and runs the campaign end to end, at published prices: from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum. See Managed Campaigns.
- TopRank Marketing — a B2B agency whose influencer practice builds turnkey programs for enterprise brands, on a quote. See Naano vs TopRank Marketing.
- The Influencer Marketing Factory — a multi-platform influencer agency with a B2B offer, on a quote. See Naano vs The Influencer Marketing Factory.
For the full list, read the best B2B influencer marketing agencies in 2026.
The takeaway
Both companies treat LinkedIn as the main stage for B2B creators. Creator Authority is the agency route, now with a large group behind it and paid media in the mix. Naano is the marketplace route: a managed team, published pricing, and a creator network and workspace that stay with you. For a full list of options, see the best B2B influencer marketing agencies in 2026.
FAQ
What is Creator Authority?
Creator Authority describes itself as an influencer and creator marketing agency built for LinkedIn and professional audiences, covering strategy, creator identification, creative and production, paid media and measurement. It is a certified LinkedIn Marketing Partner and, according to Marketing Dive on 19 October 2026, was acquired by Billion Dollar Boy Group.
What is the difference between Naano and Creator Authority?
Both are LinkedIn-first. Creator Authority is an agency that recruits creators for each brief and can add paid media. Naano is a B2B creator marketplace: its Managed Campaigns team casts from Naano's own network of 3,300+ B2B creators, the brand approves the shortlist and every draft, and the campaign stays in the brand's Naano workspace afterwards.
Does Creator Authority publish its prices?
No, not on its website as of 21 October 2026. Naano publishes its prices: Managed Campaigns start from a €3,000 management fee per month plus a creator budget from €6,000 per month, with a three-month minimum, and Self-Serve is €0 a month.
What are the best Creator Authority alternatives?
Naano Managed Campaigns, for LinkedIn creator campaigns run end to end at published prices with creators from Naano's own network. TopRank Marketing, for enterprise B2B programs that combine influencers with co-created content, LinkedIn Lives and podcasts. The Influencer Marketing Factory, for multi-platform programs that go beyond LinkedIn.
To see the creators and the scope, visit Naano Managed Campaigns or book a call.
Sources
- Creator Authority, website, accessed 21 October 2026.
- Marketing Dive, Billion Dollar Boy Group bets B2B is creator marketing's next big wave, 19 October 2026.
- Naano, Managed Campaigns, pricing and case studies.
Further reading
CMO & Co-founder
Alexis Jarre is CMO and co-founder of Naano. Before Naano, Alexis was a paid LinkedIn creator, publishing a sponsored post weekly for the startup Pletor.
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